how to share the right ideas through the right media
DESCRIPTION
My presentation slides at the Philippine Junior Marketing Association's "Juan Big Idea 2014" marketing conference. This topic is on storytelling through the social media channels that better amplify your messages. Please share on Twitter, Facebook, and/or LinkedIn if you found it useful!TRANSCRIPT
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RIGHT IDEAS, RIGHT MEDIA Choosing the right media for communicating ideas Jason Cruz
PJMA | Ateneo de Naga
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A WORLD OF IDEAS
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Ideas are published differently for different
people.
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People come in different kinds…
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People come in different kinds…
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People come in different kinds…
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Messages come in different kinds…
Image Source: vennetics.com
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A WORLD OF STORYTELLING
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To be heard, you have to be useful or you have to be
entertaining.
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Are you useful?
Image Source: blogs.telerik.com
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Are you Fun?
Image Source: facebook.com/royalphilippines
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RIGHT IDEAS, RIGHT MEDIA
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Through Online Communities
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Through Pictures
Image Source: facebook.com/bensimonphilippines
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Through (Moving) Pictures
Video link: bit.ly/1AfSimu
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Through Personal stories
Blog links: ourawesomeplanet.com and bespokemanblog.com
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Through Right Timing
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A WORLD OF QUESTIONS
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What is my purpose?
Image Source: rocknutnation.livejournal.com
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Who am I talking to?
Image Source: instructables.com
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Where are they?
Image Source: news.filehippo.com
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Who do they listen to?
Image Source: fanpop.com
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When will it matter?
Image Source: wikihow.com
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Great content is useless if no one sees it at the right
time, under the right context.
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THANK YOU! Right Ideas, Right Media | PJMA | Ateneo de Naga August 2014