How to Set Up an Effective Email Autoresponder Series

Why use a email autoresponder series?

✦Here’s a few great reasons:

✦ It’s your welcome message to your new leads. Their first impression of you is critical!

✦ An email autoresponder series (EAS) will not forget or delay in sending important emails to your leads.

✦ When you pair an EAS with a great lead generation tactics (like quizzes), you have a great start in creating lasting, good impressions on your audience.

Where to start?✦ First, what exactly is an EAS?

✦ By definition, it’s a series of email marketing messages that is delivered to subscribers in the order and frequency of your choosing.

✦ And the best part…

✦ You don’t have to lift a finger when that new lead comes in.

✦ It will automatically welcome them with an email of your choosing.

✦ It’s a busy marketers secret weapon!

How to make it effective:

✦ To put it simply, the pressure lies in the content.

✦ Start by asking yourself these 3 questions:

✦What actions do you want your readers to take?

✦What’s the desired outcome of the campaign?

✦What problem does it solve for your readers?

How to make it effective:

✦Once you’ve answered those questions, you can start with the content.

✦ The content that should be in these emails need to be relevant to why the quiz was taken and useful.

✦ You need to put your best content here!

✦ This will help establish trust and credibility so that these leads/customers are more likely to buy from you in the future.

What type of content should be included? 1/3

✦ First, you need to create a welcome email.

✦ Say hello! Make it conversational.

✦How did they get on your mailing list? Was it through a quiz? Well, include that in the email. Often we forget where and why we gave away our email. So, it’s nice to be reassured that you aren’t creeping on them.

What type of content should be included? 2/3

✦Maybe include some incentive to stay on that list.

✦Give them a discount on your product! (And let them know that there will be more discounts if they stay subscribed.)

✦Or, put them in a sweepstakes to win something for free!

What type of content should be included? 3/3

✦Or, just give them something for free that will give them a taste of how wonderful your product is.

✦Good things to give away are PDF’s or Whitepapers.

✦ Also, you could give educational resources like videos or blog posts that are relative and useful.

It will work for any business.

✦ It will work for you too.

✦ And, thankfully for our customers at Interact we integrate with most of the major EAS’s.

✦Go ahead and create a quiz that integrates with your EAS at: https://www.tryinteract.com