Setting up a Freelance Translation Website

• Why you should have a website• How to set it up• Other ways to improve your presence online• A real-life example• Questions

Why you need a website

• To get found on search engines• To enhance your credibility

Design and content

• Drag and drop interface• Simple to use• Hosting• Help with domain reg• Works on mobiles• New features all the time• Design templates to choose from• Some customisation allows• Quick to set up• Free or Pro version

Web Hosting and Buying a Domain

Don’t forget to install Google Analytics and Google webmaster tools

Domain prices vary from £ to £££ per year

Set up web hosting package or get it through Weebly. Hosting can cost as little as £4/month

Google Places

• Attract local business• Physical presence improves credibility• More real estate on the search results page!

Harnessing Social Media: Google+, LinkedIn, Twitter

• Active in the community• Professional• Staying ahead of trends• More real estate!

Google Adwords

• Buy traffic to your website• Target by location and keywords• Full control over your budgets

More advanced website marketing

• Guest blogging, or writing your own blog posts• Press releases• Link building through local directories• Paid directories• Mobile marketing• Get involved in communities

A real-life example

• No social sharing• No example translations• No example prices• On-page SEO could be improved

• Great design and structure• Clear, well-written• Informative and comprehensive• Personal and authoritative

IMPROVEMENTSSUCCESSES

A real-life example

• None of her blog posts appear• No Twitter• No Google places

• Shares her name with an actress• Good use of Linkedin and Slideshare• Website authority with deep links

IMPROVEMENTS

SUCCESSES

Thank you!

Questions?

Louisa Stockley is a Google Adwords Certified Partner. She has been in the online marketing business for over 10 years, helping businesses, large and small, to generate more traffic and more enquiries.