how to set up a baidu pay per click account by baiduadvertising.com
TRANSCRIPT
How to Set-Up a Baidu
Pay Per Click Account
How to Set-Up a Baidu
Pay Per Click Account
by
How to Set-Up a Baidu
Pay Per Click Account
by
This presentation
will show…
This presentation
will show…
how to set up a
Baidu Pay Per
Click account.
This is how
Baidu
Advertising.com
works.
Some details may vary based
on the Baidureseller.
This is how
Baidu
Advertising.com
works.
Baiduresellers
Baidu uses a
network of agents
that help set up
accounts.
Baidu resellers
Baidu uses a
network of agents
that help set up
accounts.
These resellers
work on a
commission
basis.
Baidu resellers
Costs
CostsBaidu requires
an initial deposit
of 5,000
Chinese Yuan.
CostsBaidu requires
an initial deposit
of 5,000
Chinese Yuan.
That is about 825
US Dollars.
CostsIt's best to send
more due to
bank fees and
exchange rate
losses.
CostsIt's best to send
more due to
bank fees and
exchange rate
losses.
We usually
recommend
about 875 USD.
CostsBaidu charges a
setup fee of
1,200 Chinese
Yuan.
CostsBaidu charges a
setup fee of
1,200 Chinese
Yuan.
Baidu
Advertising.com
can often get that
fee waived.
CostsIf you work with a
Baidu reseller
directly…
CostsIf you work with a
Baidu reseller
directly…
you should ask
them if they can
do it for a lower
fee or no fee at
all.
Method of
payment
Method of
payment
Baidu resellers
only accept
payment via wire
transfer in Yuan.
Method of
payment
Baidu resellers
only accept
payment via wire
transfer in Yuan.
We can accept
payment via
several
methods…
Method of
paymentincluding PayPal,
cheque and wire
transfer.
Method of
paymentincluding PayPal,
cheque and wire
transfer.
We have a
Canadian and
Chinese bank
account.
Paperwork
PaperworkBaidu requires a
scanned copy of
a company’s
Certificate of
Incorporation.
PaperworkBaidu requires a
scanned copy of
a company’s
Certificate of
Incorporation.
This must be
translated by a
company
authorized by
Baidu.
PaperworkWe will get this
translated for our
clients.
PaperworkWe will get this
translated for our
clients.
Other companies
may or may not
provide this
service.
PaperworkFor some
specialist high
sensitive
industries, such
as
foreign
exchange
trading, medical
care…
Paperwork
there may be a
host of other
legal paperwork
involved.
health products
or air tickets
Website
WebsiteBaidu will request some edits to your website.
WebsiteBaidu will request some edits to your website.
These website
edits have to be
in Chinese.
WebsiteAbout Us,
Contact Us and
services/products
will need edits.
WebsiteAbout Us,
Contact Us and
services/products
will need edits.
The About Us
page must
contain…
Websitethe official
company name
used in the
Certificate of
Incorporation.
Websitethe official
company name
used in the
Certificate of
Incorporation.
The Contact Us
page must
contain…
Websitethe company
phone number
and address
both of which
must be for the
country…
Websitein which the
business is
located.
Websitein which the
business is
located.
If the business
does not have
authorization to
advertise for a
certain industry
Websitethe page must
not contain words
related to that
industry.
Websitethe page must
not contain words
related to that
industry.
We sometimes
receive additional
requirements
from Baidu.
Time
TimeHow long does
it take to set up
an account?
TimeHow long does
it take to set up
an account?
In our
experience, it
usually takes
two weeks.
TimeIf you want to
rush the set up
process…
TimeIf you want to
rush the set up
process…
we could set up
an account in
four to seven
working days.
Account
verification
Account
verification
Baidu requires
that new
accounts are
verified.
Account
verification
Baidu requires
that new
accounts are
verified.
This has to be
done when the
account is
setup.
Account
verification
The process
isn’t tough, but
it’s another
obstacle to
navigate.
Account
verification
The process
isn’t tough, but
it’s another
obstacle to
navigate.
Verified
accounts will
have a ‘V’ next
to their ads.
Account verification
Account
verificationVerification is
obtained by
a letter of
commitment
signed by the
client.
Account
verification
A screenshot of
a search result
from the
government
website
that contains
the client’s
company
registration
information.
Account
verification
The information
must have the
same company
name
that appears on
the Certificate
of
Incorporation.
Checklist
Costs/Method of payment
Checklist
Costs/Method of payment
Paperwork
Checklist
Costs/Method of payment
Paperwork
Website edits
Checklist
Costs/Method of payment
Paperwork
Website edits
Set up time
Checklist
Checklist
Costs/Method of payment
Paperwork
Website edits
Set up time
Account verification
For more information about how
BaiduAdvertising.com can help
click the logo below
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