How to Send Push Notifications with CherryPie

CherryPie  is a simple yet powerful mobile marketing automation platform,

meticulously designed and crafted for marketers and agencies. CherryPie enables

businesses to propel customer engagement, drive physical world transactions/

revenue, and stimulate sustainable loyalty by leveraging native mobile wallet

applications and beacon technology.

CherryPie is now upon us, meaning that marketers now have access to an entirely

new form of mobile marketing automation. Each week, I’ll walk you through a tutorial

on how to get the most out of your experience with CherryPie. This week, I’ll cover

push notifications within CherryPie.

Push Notifications

Push notifications allow you a direct line to your consumers. A good push

notification gives the customer value and helps build a relationship between your

business and your customers. And with CherryPie, sending push notifications to

your customers has never been easier.

Example 1: Sending Updates/News/Promotions

You’ll need to have already created an offer and activated your campaign.

You can check out this blog post for more information on how to do that.

1. Click on ‘Offers’ and select an offer that you have already created.

2. Click on ‘Design’ and click on ‘Back’ to flip to the back of the pass.

3. Add another field on the back of the pass by clicking on the green plus icon

and type in Updates in the ‘Label’ field.

4. Enter in a message in the ‘Value’ field that is relevant to the offer/campaign.

5. Type %@ in the ‘Lockscreen Message’ field. The ‘%@’ is a shortcode which is used

to show a new message on the lock screen.

6. Save your offer. If you already have the pass in your phone, simply flip to the back

of the pass and pull down to refresh with the latest update.

7. Go back to CherryPie and change the ‘Value’ field to a different message.

8. Click ‘Save’ and once it’s saved, click on ‘Send Push’. This will send a push

update to all devices with the updated message.

9. Here’s what users will see

on their lockscreen.

Example 2: Showing Changes in Value

What if you want to show users a lock screen update when a value on their pass

changes? For example – an increase in loyalty points, stored value card balance

deduction, the time of an event changes, or a customers’ seat number changes.

It’s simple – and you’ll use the exact same shortcode ‘%@’.

Points Update

In the ‘Lockscreen Message’ field, simply enter ‘You have %@ points’. The %@ is the new

updated value and the text around it adds more context to the user seeing the message.

Time Update

Similar to above, you can add text to give more context to the user. In this case, if we change

the time of an event, users will be notified with the updated message on their lock screen.

Keep in mind the following when creating your campaigns and sending push updates to

your customers:

• You can only send a push update once every 10 minutes

• The shortcode ‘%@’ simply takes the newly updated value and displays it in the

lockscreen.

• Use ‘%@’ anywhere you want a lockscreen message to show a change the ‘Value’

message of that field.

• Use ‘%@’ with some text to give it context (i.e. Today’s special: %@).

Want to see everything CherryPie has to offer? Check it out here.  If you’re already using

CherryPie and want access to the full user guide, download that here.

If you have any comments or questions let me know in the comments below!

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