HIGHLIGHTING THE BENEFITSTO INTERNAL DEPARTMENTS

Department P

Contents

Learning & Development Sales Department Internal Communication Marketing Department Operations Call Centre Research & Development Human Resources Information Technology Finance

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Sometimes you need to sell the benefits of an enterprise social networking to departments.In this document we highlight just some of the advantages that accrue from a social network deployment in ten mission-critical departments.

© 2015 Department P.

Learning

JIVE SOFTWARE (2013)

Department 1

T-mobile reduced sales & service product training from 1.5-hour sessions to 15 minutes.

Stimulate

and development

Benefit 1 : 1

use the network to clarify requirements

Identifytrainingneeds

Benefit 1 :2

place all training resources on the network

Managetrainingassets

Benefit 1 :3

cut time spent attending classroom sessions

Reducetrainingcosts

Benefit 1 :4

allow employees to access training when they need it

Deliverworkflowtraining

Sales Dept.

JIVE SOFTWARE (2013)

Department 2

Network users reported a 12% increase in their sales teams’ win rate.

Turbo charge

Benefit 2:1

focus the team on customers’ unmet needs

Increasedeal win

rate

Benefit 2:2

get more deals done with the same resources

Increasedeal volume

rate

Benefit 2:3

deliver deals more efficiently and effectively

Shortenaverage deal

cycle time

Benefit 2:4

make everyone in the team more productive

Increasesales per sales representative

Internal

JIVE SOFTWARE (2010)

Department 3

Network users reported that they achieved a 29% increase in executive communication.

Improve

communication

Improveleadership

communication

Benefit 3:1

increase reach, frequency and impact

Enabletwo-way

communication

Benefit 3:2

make communication more open and transparent

Enablepeer-to-peer

communication

Benefit 3:3

help employees to communicate with one another

Improve information

flow

Benefit 3:4

disseminate information more efficiently

Marketing

JIVE SOFTWARE (2013)

Department 4

Network users reported a 12% reduction in campaign development times.

Invigorate

Increase number of campaigns

Benefit 4:1

collaborate with agencies in shared spaces

Shorten bid development

times

Benefit 4:2

cut the time it takes to develop RFPs

Benefit 4:3

co-ordinate resources more efficiently

Reduce campaign development

times

Benefit 4:4

reduce time spent achieving sign-off

Speed upinternal approval

process

Operations

YAMMER (2013)

Department 5

47% of employees reported that posting project updates on Yammer made it easier to keep colleagues informed of decisions and status.

Drive

Connectthe dotsinternally

Benefit 5:1

help employees to see the big picture

Improveemployees’workflow

Benefit 5:2

eliminate friction and choke points

Streamlinework

processes

Benefit 5:3

re-engineer work processes by making them social

Extracttacit

knowledge

Benefit 5:4

capture critical knowledge from retiring employees

Call Centre

JIVE SOFTWARE (2013)

Department 6

Network users reported a 16% increase in first call resolution numbers.

Empower

Benefit 6:1

identify recurring problems faster

Increasefirst-call

resolution

Benefit 6:2

resolve customer problems faster

Reducecall-handling

time

Benefit 6:3

enable customers to resolve problems on extranet

Reduce call/incident

volume

Benefit 6:4

cumulative benefits reduce overall costs

Reduce customer care

costs

Research

MCKINSEY & COMPANY (2013)

Department 7

Executives reported that, on average, they were able to cut launch schedules by 20%.

Inspire

and development

Benefit 7:1

more ideas, implemented more quickly

Shortenlaunch

schedules

Benefit 7:2

foster a company-wide approach to innovation

Builda culture of innovation

Benefit 7:3

connect internal and external communities

Increase customer intimacy

Benefit 7:4

remove communication barriers between teams

Foster collaboration

between depts.

Human

YAMMER (2011)

Department 8

Deloitte reported that highly active employees on Yammer had an average turnover rate of 2%, compared to a firm-wide average of 15-20%.

Enhance

resources

Benefit 8:1

Attracttop graduate

talentnew recruits expect access to an internal network

Benefit 8:2

get new employees up to speed quicker

Accelerateemployee

on-boarding

Benefit 8:3

deliver a more engaging day-to-day experience

Driveemployee

engagement

Benefit 8:4

reduce the number of unwanted departures

Increaseemployeeretention

Information

JIVE SOFTWARE (2013)

Department 9

The global publishing giant Pearson reduced the intranets it supported from 127 to one, delivering significant cost savings.

Enable

technology

Benefit 9:1

cut license fees and administrative costs

Reducenumber ofIT systems

Benefit 9:2

host peer support groups and communities

Sharetechnical

knowledge

Benefit 9:3

use network to lift knowledge worker productivity

Achieve productivity

improvements

Benefit 9:4

updates on planned outages and upgrades

Communicate with thebusiness

Finance

MCKINSEY GLOBAL INSTITUTE (2012)

Department 10

The deployment of an internal social network has the potential to increase knowledge worker productivity by up to 20-25%.

Boost

Benefit 10:1

reduce time spent in email, meetings and search

Increase employee

productivity

Benefit 10:2

higher engagement, more collaboration

Improve organisational

outcomes

Benefit 10:3

faster on-boarding, quicker to market

Accelerate business outcomes

Benefit 10:4

cut travel costs, communication costs, office costs

Reduce operational expenses

Research sources

1. Learning & Development Jive Software, 51 Real-life Social Business Success Stories (2013)

2. Sales Department Jive Software, How Social Business Pays Off (2013)

3. Internal Communication Jive Software, The Business Value of Social Business (2010)

4. Marketing Department Jive Software, How Social Business Pays Off (2013)

5. Operations Yammer, Business Value Survey (2013)

6. Call Centre Jive Software, How Social Business Pays Off (2013)

7. Research & Development McKinsey & Co., Evolution of The Networked Enterprise (2013)

8. Human Resources Yammer Customer Case Study, Deloitte Australia (2011)

9. Information Technology Jive Software, 51 Real-life Social Business Success Stories (2013)

10. Finance McKinsey Global Institute, The Social Economy (2012)

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Email: david@departmentp.com.au

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David CrostonSocial Business Strategist

Department P