how to secure your site for google’s https algorithm
TRANSCRIPT
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March 4, 2015
How to Secure Your Site for Google’s HTTPS Algorithm
Bill Hartzer
Senior SEO Strategist
@bhartzer
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searchmarketingexpo.com
@Bhartzer #SMX #24a
About Me
• Senior SEO Strategist, Globe Runner
• Brand Ambassador, Majestic.com
• Personal Blog: www.BillHartzer.com
• Practicing Organic/Natural SEO since 1996
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Overview
• Preparation
• Planning
• Preparing Your Site
• Moving Day
• After Moving Day
• Case Study
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Preparation
• Choose the right certificate - 2048-bit key
• Choose the right, trusted provider
• Talk to web host about switch
• Review current server needs
• Check if CDN can handle SSL
• Consider moving/upgrading server at same time?
• Add CloudFlare to hosting? (Free SSL Certs)
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Preparation
• Move all content or partial content?
• Prepare site (internal links, canonical tags, etc.)
• Review links to site, identify links to update
• List of social accounts, profiles to update
• Google Webmaster Tools review
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Site Preparation
• Ensure internal links point to HTTPS
• Check CMS settings (i.e., WordPress, etc.)
• Check canonical tags
• Check image, CSS, JavaScript URLs (all URLs)
• Set up 301 redirects (.htaccess file, etc.)
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Redirects
• Always use 301 Permanent Redirect
• Sample Apache redirect code:
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Plan for Moving
• When will you switch/move?
• Detail process for moving
• Internal company: who is responsible for what?
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Moving Day
• Verify Google Webmaster Tools
• Test website:
- Test SSL (Qualys Lab tool) www.ssllabs.com/ssltest/
- Test for Heartbleed vulnerability
- Server header check
- Crawl site (Screaming Frog SEO Spider)
- Switch Social Media Profiles
- Check Google Analytics for Referrers
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searchmarketingexpo.com
@Bhartzer #SMX #24a
After Moving Day
• Update and watch Google Analytics
• Update social media accounts, profiles
• Update email signatures with new URL
• Update company themes/templates
• Contact link owners
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Moving HTTP to HTTPS Checklist
Moving checklist
http://bitly.com/move-http-https
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searchmarketingexpo.com
@Bhartzer #SMX #24a
Case Study – Moved BillHartzer.com
After one month:
• Sessions up 9.56%
• Users up 11.01%
• Page views up 93.91%
• Pages/Session up 76.99%
• Average session duration up 8.67%
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searchmarketingexpo.com
@Bhartzer #SMX #24a