how to score big in google
Post on 17-Oct-2014
9.298 views
DESCRIPTION
A crash course in SEO.Internet Academy: http://www.intac.beTRANSCRIPT
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HOW TO SCORE
BIG IN GOOGLE
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Hi, my name is Bart.
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I work at web agency Netlash.
... and a few other companies:
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http://slideshare.net/netlash
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Let’s start with a graph.
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Search Engine Market Share
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Search Engine Market Share
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Search Engine Market Share
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Search Engine Optimisation =Google Optimisation
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SEM, SEA, SEO?
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Search Engine Advertising
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Search Engine Optimisation
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Search Engine Marketing =Search Engine Advertising+Search Engine Optimisation
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The Golden Triangle
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SEO is a bucket...
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Thousands of little factors that influence it.Some are a drop of water, others are a glass of water.
You never know which one will overflow the bucket.
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There are three main groups of
factors that influence your Google ranking.
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3. Content
2. Links
1. Technique
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3. Content
2. Links
1. Technique
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3. Content
2. Links
1. Technique
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3. Content
2. Links
1. Technique
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‣ (not the goal)
‣ make it readable for Google
‣ code-to-content ratio
Valid code
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‣ <h1></h1>
‣ <title></title>
‣ url
Holy Trinity
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The ‘Humo’ disease
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(actually, Humo is doing very well on this online)
Beware the ‘Humo disease’ !
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‣ watch out with footers (rel=”nofollow”)
‣ sidebar
Secundary navigation
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‣ the secret of the click-through
‣ call to action!
‣ variance & reinforcement
Meta-tags aren’t dead
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‣ navigation in Flash
‣ navigation in Javascript
Killers
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‣ age is important
‣ payment in advance!
‣ keyword in URL?
Domain name
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‣ the right redirects
‣ the right headers
404
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‣ IP-address, TLD, language, links, comments
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="nl" lang="nl">
<meta name="ICBM" content="51.052,3.72029" />
Location
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‣ Google Webmaster Tools:
http://www.google.com/webmasters/tools
‣ sitemap.xml
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‣ Own the front page!
Subdomains
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3. Content
2. Links
1. Technique
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‣ relevance
‣ high scoring pages
Every link counts
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‣ anchor word
‣ domain name
The currency of links
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‣ bad neighbourhoods
‣ link outs?
Killers
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‣ 10 tips ...
‣ Angelina Jolie Naked!
‣ tools
‣ templates
Linkbait
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‣ Digg, Delicious, StumbleUpon
‣ Facebook, Netlog, Myspace
‣ forum
‣ blog comments
Create a ‘weave’, not a ‘tree’.
Social Media
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UBIQUITY BREEDS SERENDIPITY
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SOCIAL MEDIA OPTIMISATION (SMO)
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...
The secret weapon
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‣ networks
‣ rings
Link real estate
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One big killer
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‣ duplicate content
One big killer
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‣ one measure
‣ don’t obsess!
PageRank
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3. Content
2. Links
1. Technique
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‣ https://adwords.google.com/select/KeywordToolExternal
‘Glasdallen’ !
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‣ linkflow
‣ clusterpages
‣ think ‘weave’, not ‘tree’
Internal structure
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‣ Tags!
‣ rel=”tag”
Internal structure
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‣ Google loves the ‘delta’
‣ PING
Update, update, update!
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‣ a simple numbers game...
Update, update, update!
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Your website content is like underwear.
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Fresh is better, every day.
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‣ write one blogpost a day
Update, update, update!
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3. Content
2. Links
1. Technique
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SEO is a bucket...
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... don’t make it a sieve
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Optimise your website for conversion.
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Optimise your website for conversion.
... next week at INTAC!
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QUESTIONS?
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