how to run a profitable thought leadership business

RUNNING A THOUGHT LEADERSHIP BUSINESS PERSONAL OBJECTIVE Do work you love With People you like The way you want BUSINESS OBJECTIVE IS TO PROVIDE Relevance Meaning Engagement YOUR VALUE Create an intellectual property map. Your Context Your Content Your Perspective Your Process. Your Methods. Your Tools. Your Program's. Your Concepts. Create products around your MESSAGE. books, talks, courses, training, mentoring programs, etc. What's your Intellectual Property and how do you package it commercially. Then market it? Know your value proposition: you can do what for whom and why does it matter? Focus your thought leader business on things people can implement PROCESS What you know. This is your MESSAGE - What you think MESSAGE to MARKET is thorough solving problems Who values that. This is your MARKET - Who you sell to MARKET to METHOD comes down to preference. How do they like to buy. How you share that. This is the METHOD you use. This is what you deliver Eg. A CIO wants mentoring over a 4 day course. A team wants a training course. An individual wants a book. THOUGHT LEADER PERSPECTIVE Forget networking. To much hussle for too little gain. You need to mix with those that you resonate with. Stop trading time for money. In a practice you should increase your money for the time. Malcolm Gladwell speaks about 10000 hours to achieving mastery. Keep racking up your hours of development. READ LIKE A THOUGHT LEADER HIGHLIGHT REVIEW INDEX TAG SHARE Develop yourself with a view to gaining depth in your MESSAGE. Shorten the time to get your learning into your tribe 7 KEY PRINCIPLES 1. Message first. Not your title. Message is more important than method or market. You are your message. If your stuff is good you'll work it out. Your name is the IP. Message is the product. 2. Plumbers taps always leak. Irony of expertise - we stuff up what we are good at. Your vulnerability is a good thing. 3. Growth parallels income. Get better at what you do. Stay on top of your field. Read like a machine. Read like a thought leader. How can I add challenge contradict use etc. 4. Specialist model. Be like a brain surgeon. Position yourself as the best at something. 5. Diversify YOUR method. Work the model by getting income from several models. (COACHING, MENTORING, TRAINING, BLOGGING, SPEAKING, TRAINING AND WRITING BOOKS.) Revenue like power can and should come from many sources. 6. Keep moving. Activity precedes clarity. Don't worry so much about the perfect activity but rather focus on the next one. 7. Be disturbed. Disrupt. Change requires change. HAVE A GRIPPY TAGLINE THAT CORRELATES TO THE VALUE OF YOUR THOUGHT LEADERSHIP BUSINESS If you like this please SHARE. RUNNING-A-THOUGHT-LEADERSHIP-BUSINESS.mmap - 15/01/2013 - Mindjet

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Page 1: How to run a profitable Thought Leadership business

RUNNING A THOUGHTLEADERSHIP BUSINESS

PERSONAL OBJECTIVE

Do work you loveWith People you likeThe way you want

BUSINESSOBJECTIVE ISTO PROVIDE

RelevanceMeaningEngagement

YOUR VALUE

Create an intellectual property map.

Your ContextYour ContentYour Perspective

Your Process. Your Methods. YourTools. Your Program's. YourConcepts.

Create products around your MESSAGE.

books, talks, courses, training,mentoring programs, etc.

What's your Intellectual Property and howdo you package it commercially. Thenmarket it?Know your value proposition: you can dowhat for whom and why does it matter?Focus your thought leader business onthings people can implement

PROCESS

What you know.

This is your MESSAGE - What you think

MESSAGE to MARKET is thoroughsolving problems

Who values that.

This is your MARKET - Who you sell to

MARKET to METHOD comes down topreference. How do they like to buy.

How you share that.

This is the METHOD you use. This iswhat you deliver

Eg. A CIO wants mentoring over a 4day course. A team wants a trainingcourse. An individual wants a book.

THOUGHTLEADERPERSPECTIVE

Forget networking. To much hussle for too little gain.You need to mix with those that you resonate with.

Stop trading time for money. In a practiceyou should increase your money for the time.

Malcolm Gladwell speaks about10000 hours to achieving mastery.

Keep racking upyour hours ofdevelopment.

READ LIKE A THOUGHT LEADER

HIGHLIGHTREVIEW

INDEXTAG

Develop yourself with a view togaining depth in your MESSAGE.

Shorten the time to get your learning into your tribe

7 KEY PRINCIPLES

1. Message first. Not your title. Message is more importantthan method or market. You are your message. If your stuffis good you'll work it out. Your name is the IP. Message is theproduct.

2. Plumbers taps always leak. Irony of expertise -we stuff up what we are good at. Your vulnerabilityis a good thing.

3. Growth parallels income. Get better at what youdo. Stay on top of your field. Read like a machine.Read like a thought leader. How can I add challengecontradict use etc.

4. Specialist model. Be like a brain surgeon.Position yourself as the best at something.

5. Diversify YOUR method. Work the model bygetting income from several models. (COACHING,MENTORING, TRAINING, BLOGGING, SPEAKING,TRAINING AND WRITING BOOKS.) Revenue likepower can and should come from many sources.

6. Keep moving. Activity precedes clarity. Don'tworry so much about the perfect activity butrather focus on the next one.

7. Be disturbed. Disrupt. Change requires change.

HAVE A GRIPPY TAGLINE THATCORRELATES TO THE VALUE OFYOUR THOUGHT LEADERSHIPBUSINESS

If you like this please SHARE.

RUNNING-A-THOUGHT-LEADERSHIP-BUSINESS.mmap - 15/01/2013 - Mindjet

FAITH AND THOUGHT - BiblicalStudies.org.uk272 FAITH AND THOUGHT 1972-3, Vol. JOO (3) convinced that anti-semitism was a kind of 'inherited' disease - so long had it run unchecked -

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