how to rule the roost with twitter - and why you need to!
TRANSCRIPT
@chazgunningham
How to rule the roost with Twitter
… and why you need to
Charlie Gunningham, CEO Business News
@chazgunningham
To get a copy of these slides:
Search“How to rule the roost with Twitter”
or slideshare.com/charliegunningham
@chazgunningham
@chazgunningham
So… What to do??
1. Start with STRATEGY
2. Look at OPTIONS- what makes sense?- what can you do well?
3. DECIDE, PLAN, EXECUTE & MEASURE!
@chazgunningham
INTERMEDIATE
. Links + Photos
. Using LISTS
. Searching/adv’d
. Linking to othernetworks
. Scheduling time
@chazgunningham
INTERMEDIATE …
. Links + Photos
. Using LISTS
. Searching/adv’d
. Linking to othernetworks
. Scheduling time
@chazgunningham
INTERMEDIATE …
. Links + Photos
. Using LISTS
. Searching/adv’d
. Linking to othernetworks
. Scheduling time
@chazgunningham
ADVANCED
. Strategy+measure
. Klout scores
. Hootsuite
. Engage, answer
. Allocate time/day
. Keep learning
@chazgunningham
ADVANCED @silkcharm
. Strategy+measure
. Klout scores
. Hootsuite
. Engage, answer
. Allocate time/day
. Keep learning
@chazgunningham
DEALING WITH THE BAD
. The Story of “Barry”
- Ignore- Law- Deflect- Remove- Educate- Confess- Fight- Own
@chazgunningham
1. 10 x WHY you should use Twitter
1. Customers TRUST biz if execs/co'y tweets well2. Amaze/WOW your customers3. Free PR/promotion4. Cost effective REACH5. Be part of the conversation/NEWS6. See what's said about YOU/YOURS 7. RIPPLE effects8. Turning around NEGATIVES9. Get FEEDBACK in real time10. Build LOYALTY
@chazgunningham
1. 10 x HOWyou can use Twitter
1. be REGULAR! (make time)2. LINKS + PHOTOS3. use HASHTAGS4. Tweet SMALL, QUIRKY, INTERESTING5. CURATE - pass on others‘6. Do UNTO OTHERS7. ENGAGE (reply, retweet...)8. Find INFLUENCERS9. KLOUT (prepare beforehand)10. Keep going, learn, don't give up!