how to realize the benefits of mobile apps in a marina or boatyard
TRANSCRIPT
How to Realize the Benefits of Mobile
Apps in aMarina or Boatyard
Cam CollinsPresident and CEO
Exuma Technologies, Inc.
Topics
• State of Mobile Adoption
• Whats in it for me (us)?
• Mobile Strategies and Considerations
• Native vs Mobile Web Apps
• Case Studies
State of Mobile Adoption
6 billion mobile subscribers worldwide
Mobile web users
Source: IDCNote: Q4 2012 not announced
Source: IDC
SMS (Text) Messages
Doesn’t include OTT (Over the Top) and MMS (Mobile Messaging Services)
More frequently Concept
Longer usage
Concept
Whats in it for me?
Mobile Considerations and Strategies
Our Point of View
Portability
Humans are “mobile”
and computers are now “portable”
Collaboration
Share information with your customers at a more personal level
Visibility
Access to data across multiple sources
Simple, elegant and intuitive
DESIGN MATTERS
Source: Appcelerator Q1 2013 Mobile Enterprise Report
Business DriversUser
InteractionTechnology Drivers
Customer satisfaction and lock-in• Make reservations
• Submit service requests
Efficiencies• Sales reps managing leads
• Service techs clocking on/off jobs
Error resolution• Transposing from paper to computer
Business Drivers
Customers / Suppliers / Staffers
User Interaction
Technology Drivers
Who will be using mobile devices?
Their own or company bought?
Smartphone or Tablet?
Apple or Android?
Test early and test often
Native vs Mobile Web
Case Studies• Aquience
• Boat Cloud
• LaunchTracker
• my-villages
• The Waypoint
What is Aquience?
A new way to monetize events... and much more
http://nunuapps.com
Word Press Similarities
• Aquience is a licensed mobile app platform and appliance
• Collaborative Content Management System
• Consistent look, feel and branding
• No developers required
http://boatcloud.com
http://dockmaster.com
http://dockmaster.com
http://dockmaster.com
• Communicate from another app
• Custom URL
http://thewaypoint.com
The Waypoint Nautical Almanac
Augmented Reality
Almanac Concept
