how to reach cash-up investors

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1 How to reach cashed-up investors

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Post on 02-Jul-2015

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Investors have never been as cashed-up as they are now. Australia's 500,000 self-managed super funds control $500 million worth of assets and there is $1.5 trillion sitting on deposit in banks. But it has never been harder to get press coverage of your achievements and plans as economic pressures shrink the business media. Social media has changed the game since the ASX and SEC announced their positions on social media. And the fastest adopters are people over 50 - the people who dominate the ranks of self-managed super funds.

TRANSCRIPT

Page 1: How to reach cash-up investors

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How to reach cashed-up investors

Page 2: How to reach cash-up investors

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Most cashed-up ever

Source: RBA

$1,500bn in bank deposits

$700bn in deposits by households

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Where the money is - super

Source: APRA

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Silence is the killer

• Press coverage has never been harder

•Any media coverage is hit and miss

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Only 2 questions

•Do you want the strongest share price?

•Do you need investors to know your story?

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Join the revolution

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Trumpet the value you offer

• Make it clear why you are unique

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Result: reach SMSFs

Source: Pew Research, superguide.com.au

SMSF trustees are among the fastest growing users of social media

• 66% of SMSF trustees are over 55 • 66% of new trustees are under 55

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We engage high-value followers

• Investors • SMSFs •Online brokers • Equity analysts • Commodity analysts • Fund managers • Peer companies • Journalists • Commentators •Bloggers

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Reach 48,000 in 2 months

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Differentiate yourself

• Be heard, be known, be understood

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SocialisedInvestors.com

Julia: 0419 815 386

[email protected]

100 William Street

Sydney NSW 2011

Start reaching new investors today