how to raise $1,000 a day for 30 days!
DESCRIPTION
Nonprofit organizations are seeking fresh ideas that will help lead to more donations and volunteer engagement. FirstGiving presents a FREE Webinar about online social fundraising while showing how one nonprofit raised $1,000 a day for 30 days online. You can easily design a similar fundraising program for your supporters as well.TRANSCRIPT
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Welcome, this FirstGiving Webinar will begin shortly
Raise $1,000 a day for 30 days
Presented by James Campbell & Laura ReinoWednesday February 17, 2010
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Webinar Agenda
1. Power of online fundraising pages2. Case study – Raise $1,000 a day for 30 days3. Best practices to consider4. How FirstGiving works5. Your questions, our answers6. Next steps
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
People can already make donations on our website
Good! However, we’re talking about proactive online FUNDRAISING
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Case Study: CURE Childhood Cancer
• Dedicated to conquering childhood cancer through research, education and support of patients and their families.
• CURE has focused its efforts on improving the care, quality of life, and survival rate of children with cancer.
• Had used FirstGiving before for an annual running event, but this was the first non-event campaign
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Plan: Conquer Cancer One Day at a Time
• Capitalize on Awareness Month• Identify (30) families • Raise $1,000 a day for 30 days• Feature one child per day • Provide templates to families to tell their stories
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Campaign Fundraising Results
• Raised 566% initial fundraising target• Reached donors otherwise inaccessible• Doubled number of donors in database• Bonded: families felt indebted to the cause• Still adding 250 new fans per week on
Facebook six months later
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Interesting data points
Total online donations
Average online donation size
Average # online donations per
page
United States online
donations
International online
donations
2,051 $71.50 36.5 41 States 7 Countries
Average online fundraising page
$2,614
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
How they hit a homerun with online fundraising?
• Developed well defined & simple fundraising guidelines
• Set success metrics• Promoted and leveraged social media• Offered templates, best practices • Tracked activity & follow-up• Demonstrated flexibility• Gained experience for future campaigns
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
The FirstGiving Difference
• So easy, even a caveman can do it• Lower fundraising expenses *• Professional customer support• New donor acquisition• Boost staff efficiency• Get started within a few days• Transparency
* CharityNavigator.org
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Features & Benefits
• Personal Fundraising Pages• Event registration• Team fundraising• Personal stories• Thermometers• Online reporting (Excel)• Donor Thank You receipts• Unlimited campaigns• Grassroots fundraising• Account Management• Free customer support• Weekly direct deposit (EFT)• Facebook integration• YouTube videos• Blog Widgets• Nonprofit resources
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
2,302,500 individuals have helped raise over $127,100,000 on FirstGiving for thousands
of nonprofit organizations since 2003
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Your NPO Supporters = Fundraisers Friends and family = Donors
Person to Person Fundraising
• Your supporters make personalized appeals• Your supporters leverage their networks• Empower power to do more• More donors for your cause
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Ask questions, we’ll answer them!
Type your questions through GoToWebinar using the “Chat” box window
If we don’t get to it now, we’ll follow-up with you afterwards
For audio turn on your computer’s speakers. Or you may use your telephone (213) 286-1201
Access Code: 276-714-654
Thanks for attending today!
Slides will be made available next week.
Have questions or want to join? Contact us:
James Campbell [email protected] 617.519.2121 x1005
Laura Reino [email protected] 617.519.2121 x1000