SE T F OR SUCC E SS:

HOW TO PREPARE YOUR HOMEFOR SALE

PREPARING YOURSELF FOR THE SALE

In order to be prepared for a

successful sale and achieve the

highest price in the shortest

time, there are three critical

things to get right: the method

of sale/asking price, the mar-

keting, and presentation.

1 .ME THOD OF

SA LE

2.ASKING

PRIC E

2.PROPER T Y

PRE SE NTATI ON

Mental preparation for the sale of a house is something we have seen help

many people. It is important that you consider the selling of your home as a

business transaction, so start treating your house as though it’s a property –

not your home. It was your home but now it’s a property and soon it will be

someone else’s home.

Depersonalising your property, for example taking down family photos, is a

great thing as it also helps potential buyers to picture this property as being

their home rather than someone else’s. We need to create a space that

makes people want to live in this house. Once we have competition and an

emotional buyer – this is where the magic happens.

You will then need to decide how you

want to sell your house – for sale or for

auction? A general rule is that if a home

is unique and the price can’t be nar-

rowed down based on other compara-

ble sales then an auction will be best

suited. However, if it is predicted that

the home will not attract multiple buyers

to compete for the property, then an

auction is not recommended. If the price

can be generally estimated based on

other comparable sales, then putting

the house for sale would be common

practice.

The next question is, will you sell the

house with or without a price? Buyers

can skip past a property for sale if there

is no price guide, however in the first

one to two weeks, for the right property,

not advertising the price can attract

more buyers, more competition and

result in the home selling well above the

probable price based on comparable

sales. There are ways to do this such as

advertising on ‘New to Market’ lists

which attracts interest and allows a

premium price to be achieved without

the risk of under selling and, additionally,

taking away the effect of over-pricing

which scares buyers away.

Remember you only have one

chance of making a first impres-

sion. In the Olympics, new records

are achieved by having competi-

tion, and it’s no different in Real

Estate – record prices are

achieved through creating compe-

tition. In making these decisions it is

highly recommended that you

speak with your local agent as they

would know what is best suited for

your home and in your market.

DEC IDING ON AME THOD OF SALE &ASKING PRICE

PREPA RING YOUR HOMEF OR A SUCC E SSFUL SA LE

Whether it’s the internal photos online or the outside of your home when pro-

spective buyers come to inspect, it’s essential to keep your property looking

tidy, well-kept and inviting to leave a lasting impact and maximise buyers’

interest. Remember - you only have one chance at the best first impression!

We’ve put together a helpful checklist of the essential things you can do to get

your home looking its best.

01

Wash the windows and paintwork and hose down porchesand driveways

Clean out the gutters and clear away cobwebs

Mow overgrown lawns and remove weeds

Trim and maintain bushes and trees

Clean up any rubbish and sweep up leaves and grass cuttings

Make sure external lights are working

Put away any toys, bikes or other clutter

02

Repair electrics like lightbulbs, broken switches and powerpointsor electrical wires (stay safe and hire a professional)

Repair plumbing issues like leaky or dripping taps (stay safeand hire a professional)

Clean up and repair cracked or peeling paint or signs ofmoisture in the walls (and eliminate any underlying issues)

Replace cracked windows or mirrors

Eliminate unpleasant odours like pets, cigarettes or food

Freshen up carpets and clean up any stains

Repair any sticking doors, windows or gates

Clean air conditioning vents, ceiling fans, exhaust fans, ovenand rangehood

Clean bathrooms

Hide visible electrical cords and cables

02

Open blinds, curtains and windows to let in the fresh air andnatural light

Turn on lamps and lights if it’s dull or raining

Clear off the kitchen bench and remove benchtop appliances(like the kettle or toaster)

Clear any clutter and pack away personal items(like fridge magnets or photos, remotes and bathroom clutter)

Empty laundry baskets and put away clothes

Make all of the beds and clear off bedside tables

Add finishing touches like a dining table centrepiece or vaseof flowers

Store your curbside bins away from the main entrance andout of sight

Move your car away from the driveway for photos orinspections (especially if the car is obstructing the front door)

Property styling, or home staging, is a

sales technique employed with the end

goal of boosting the sale price by

improving the first impression your

home has on prospective buyers.

The scale of property styling depends

on a few factors from the type of prop-

erty that’s being staged, the ideal target

demographic, and what you as the seller

want to achieve. Staging can be as

simple as freshening up your home for

photos by adding minor cosmetic alter-

ations, to a complete fit-out of a vacant

home, with furniture to artwork to kitch-

en utensils, to paint a complete picture

for buyers on inspection day.

One of the main benefits of home stag-

ing is the way you can bypass the wrong

market and attract the right buyers for

your home from the get-go. A profes-

sional home stylist will know the best

way to dress a property to appeal to

the target demographic, utilising key

selling points like style and layout to

present the home’s practicality in its

best light. It’s the stylists job to know

exactly how your ideal buyer intends to

use their new home, whether they’re a

growing family, a professional

couple or anything in between.

If a property is empty, having it

staged can help buyers to visualise

how their own furniture and

belongings will fit, instead of leaving

them to work it out mentally or

worrying that the floor plan isn’t

right for them. When those buyers

begin to see themselves inside,

they’re more likely to make an

offer and lead to a successful sale.

Making a great first impression,

whether it be online on at an

inspection, is one of the most

important steps to achieving a

great price. Buying a home can be

a stressful and emotional time for

some, so ensuring a positive

impression in the first 30 seconds

of their visit will limit their chances

of being put off.

It isn’t just offline at inspections

where property styling makes its

mark. Having your home staged

also helps to make it stand out

from the crowd online as well.

Coupled with professional photog-

raphy and a quality marketing plan,

it could mean the difference

between selling at the first inspec-

tion and turning buyers away

before they even get their foot in

the door.

WHAT ABOUTPROFESSIONALPROPERT Y ST YLING?

Someone who specialises in Real Estate can save you thousands in advertising

and achieve tens of thousands more in your final selling price. A home is gen-

erally someone’s biggest asset, meaning that it shouldn’t be handled by a

rookie, an amateur or yourself.

Even experienced agents are known not to sell their own home as they are

emotionally attached to it and they are aware that this can have a negative

impact on the process. It is best to have someone not emotionally attached to

your home conduct the sale of your property. It leads to far better results and

is a much more hassle-free process for you!

Spinelli Real Estate is a modern boutique agency who can provide a profes-

sional agent for you. Our team provides decades of Real Estate experience

making us a team you can trust to get the results you deserve.

We have no franchise fees and lower overheads, meaning savings that we

pass onto our clients to help invest in their property marketing campaigns. Our

experience, unique situation as a boutique agency and affordability help us

achieve outstanding results that leave our clients feeling more than satisfied.

GOING ON THE MARKE T

“Dedicated to achieving the best outcomefor you and your family.”

CONTACT

Mark Spinelli

0401 385 662

mark@spinellirealestate.com.au

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