How to Prepare and Present a SM case

Based on Fred David

By VHS

How to prepare and present a case analysis What is a Strategic-Management case?

It describes an organization’s external and internal condition and raises issues concerning the firm’s mission, strategies, objectives and polices.

Includes all related management issues. Contains facts and opinions, judgments. Learning by doing

How to prepare and present a case analysis Guidelines for preparing Case Analysis

Practicality- make reasonable assumptions and make decisions Justification – how you support your decisions Realism – no recommendation is beyond an org’s means. Specificity-no broad generalization –5W+ (what, why, when,

how, where and who) Originality- feasible alternatives (not necessary the same as the

firm’s plan) Contribute – Group exercise in class and real life. Be open-

minded to other’s views. Contribute.

Cases prescribed are comprehensive. Not confined to concepts discussed in that

session.

How to prepare and present a case analysis Case methods vs. lecture approach

Be prepared for a discussion along the lines of “What would you do, why would you do it, when would you do it, and how you do it?”

Answers to the questions: What are the firm’s most important external opportunities and threats? What are the organization’s major strengths and weakness? How would you describe the organization’s financial condition? What are the firm’s competitors, and what are the strategies? What objectives and strategies do you recommend for this

organization? Explain your reasoning. How does what you recommend compare to what the company plans?

How would the organization best implement what you recommend? What implementation problems do you envision? How could the firm avoid or solve those problems?

How to prepare and present a case analysis Cross-Examination

Take a stand to support your position with objective analyses and outside research

Avoid being a silent observer

How to prepare and present a case analysis Preparing a Written Case Analysis

The Executive Summary The Comprehensive Written Analysis Steps

1. Identify the firm’s existing vision, mission, objectives, and strategies. Are all elements covered?

2. Develop or improve vision and mission statements for the organization

3. Identify the organization’s external opportunities and threats4. Construct a Competitive Profile Matrix (CPM)5. Construct an External Factor Evaluation (EFE) Matrix6. Identify the organization’s internal strengths and weakness

How to prepare and present a case analysis Steps

7. Construct an Internal Factor Evaluation (IFE) Matrix8. Prepare a SWOT matrix, Strategic Position and Action Evaluation

(SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Internal-External (IE) Matrix,Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM). Give advantages and disadvantages of alternative strategies

9. Recommend specific strategies and long-term objectives10. Specify how your recommendation can be implemented and what

results you can expect.11. Recommend specific annual objectives and polices12. Recommend procedures for strategy review and evaluation13. Confine yourself to the time line of the case. After events may be

useful for other studies.

Oral presentation of a case analysis

1. Content

2. Process or delivery

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Content – quality, quantity, factual correctness, appropriateness. Feasibility.

coverage of important issues.

Delivery

Personal grooming Organising Visual aids Voice Body language Fluency Reaction to feedback from audience – Q&A

Organising

Introduce yourself and the team The company / case Topics to be covered and the sequence The role of the team members Arrive early and check the venue and v.

aids. Trial.

Visual aids

PPTs. handouts,. Flipcharts Do not overdo. You are the hero(ine) !

– not the visual. Use simple graphics. Few and legible fonts. Few lines per slide. Points only.

Voice

Speak clearly and loudly. Do not mumble. Practise. Slow . When nervous pause and breathe. Modulate the voice. Use emphasis where necessary. Pause when reqd.to sink in.

Body language

Stand erect. On your ‘toes’ .one step ahead. Do not turn your back to audience. Eye contact. One – to- one ? Smile and use humour appropriately. Do not

dilute seriousness. Do not read from notes or PPT. checklist OK.

Interaction.

Questions are best in the end. Be polite, courteous non-personal, but confident Understand the Q well. Repeat of paraphrase if

necessary. Take your time if necessary. Appropriate team members to answer. Seek

help / or consult when reqd. from team members.

Conclusion

Conclude with the main theme. Or summary

Thank.

Teams

Porter Drucker Prahalad Kaplan Mintzberg

Evaluation of Case presentation

1. Mission Statement 2. Thoroughness, accuracy, and depth of external

analysis 3. Thoroughness, accuracy, and depth of internal

analysis 4. Identification and evaluation of alternative strategies

using matrices 5. Quality, quantity, feasibility, and relevance of

recommendations 6. Justification and support for recommendations

Content : on a scale of 1 to 5

Evaluation of Delivery

1. Organization of presentation 2. Professionalism of presentation 3. Use of visuals and color 4. Communication skills of team 5. Use of time 6. Handling of questions

Peer level evaluation

After presentation / submission please do a peer level evaluation of contribution of individual team members and submit it to me. Format available in the wiki.

Asian School of BusinessPeer Evaluation of Group AssignmentPlease evaluate on a scale of 0-10 the contribution of each member of the team including you.

Team : _________________Assignment: __________________Date of Submission: ______________________

No Name

Rating for Quantity of

Contribution 0 -10

Rating for Quality of Contribution

0 -10

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