how to predict home trends by v&m founder bill indursky presented at high point fall furniture...
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How To Predict Home Trends by V&M Founder Bill Indursky Presented at High Point Spring Furniture MarketTRANSCRIPT
CONNECTING THE DOTS: Design Trend Forecast 2012
IN CONTEXT
WITH
B I L L I N D U R S K YCO-FOUNDER OF
But first…
How Do You Come Up With The Trend Forecast?
??
?
Do You Just Make It Up?
!
Do You Divine It From God?
NOPE!
Follow Basic Trend Forecasting
Rules
What Exactly Is A Trend?
“…any form of behavior that develops among a large population and is
collectively followed with enthusiasm for some period…”
TREND =
People +
Influence
IdentifyingInfluences
RULE#1Find Out Where You Have Been.
Major Cultural Trends
Major News Storiesfor the Last Year
Casey Anthony Trial
Japan Earthquake and Tsunami
Royal Wedding
Death of Osama bin Laden
Unemployment
Arizona Shooting
Death of Amy Winehouse
Arab Spring
Libya/Death of Moammar Gadhafi
Occupy Wall Street
2011Injustice
Death/Disaster
Joyous
Death
Economic
Death
Death
Injustice
Death/Injustice
Injustice
Injustice
Top Grossing Filmsfor the Last Year
Harry Potter & the Deathly Hallows – Part 2
Transformers: Dark of the Moon
Pirates of the Caribbean: On Stranger Tides
The Twilight Saga: Breaking Dawn – Part 1
Mission: Impossible – Ghost Protocol
Kung Fu Panda 2
Fast Five
The Hangover Part II
The Smurfs
Cars 2
2011Little Guy Wins/Fantasy
Unjust War/Sci-Fy
Funny/Romantism
Romantism
Little Guy Wins
Little Guy Wins
Little Guy Wins/Rights Injustice
Funny
Fantasy
Fantasy
Little Guy Wins+
Fantasy
Top Rated TV Showsfor the Last Year
American Idol
NBC Sunday Night Football
American Idol
The Voice
Modern Family
Dancing with the Stars
The Big Bang Theory
Grey’s Anatomy
Survivor: Nicaragua
NCIS
2010-2011Little Guy Wins/Anyone Can Be Star
War/Battle
Little Guy Wins/Anyone Can Be Star
Little Guy Wins/Justice
Funny
Anyone Can Be Star
Funny/Little Guy Wins
Funny/Sexy
Anyone Can Be Star
Mystery
Little Guy Wins+
Anyone Can Be A Star
Little Guy Wins+
Anyone Can Be A Star
Little Guy Wins+
Fantasy
Injustice
2011
Major Cultural TrendsGo Big.
Anyone Can Be A Star
The Empowerment of the IndividualThanks To Computers/Technology
1936 - First freely programmable computer.1964 - Computer Mouse & Windows1974 - The first consumer computers/first email1976 - Apple I, II & TRS-801979 - Word Processors1981 - Microsoft MS-DOS Computer Operating System1984 - Apple Macintosh Computer/Domain Names1985 - Microsoft Windows1989 - AOL1991 - First Web Page1993 - First Browser1998 - Google Begins2001 - Wikipedia2004 - Web 2.02005 - YouTube2007 - iPhone
Major Cultural TrendsEconomic
Conservative - Middle
Little Guy Wins+
Anyone Can Be A Star
Little Guy Wins+
Fantasy
Injustice
2011
Conservative - Middle Individual Power by Technology
Fashion TrendsGo Small.
Fur
Suiting/Structure
Perforations
Punk/Goth
Chains/Spikes/Studs
Graphic
Black & White
Neon
Sparkle
2011
Fashionfor the Last Year
Fashion TrendsRepeat Every 25-30 years.
Dark
Rich
Traditional
Clean
Quirky/Sculptural
2011
Interiorsfor the Last Year
Little Guy Wins+
Anyone Can Be A Star
Little Guy Wins+
Fantasy
Injustice
2011
Conservative - Middle Individual Power by Technology
Dark/Punk Fur PerforatedTraditional Quirky/Sculptural
RULE#2You Can’t Please Everyone.
RULE#3Home Décor Needs Materials
RULE#4Materials Have Color.
RULE#52 Major Trends For Style/Year
1 Major Trend For Material/Year1 Major Trend For Color/Year
RULE#6Trends Have Sub-Trends.
RULE#7From Year To Year Trends
Continue in Various VersionsOr Sub-Trends Shoot Up
TOP TRENDFeudal Fortitude
Q4 2011 – Q1 2012
High Back Seating
Nail Heads
Goblets/Chalices
Dark Dramatically Lit Interiors
Brocade/Damask
Architectural Models/Plans
Pelts
Shadow Boxes & Mechanica
Dark Kitsch
TOP TRENDTechnoganicQ2 2012 – Q3 2012
What does this meanfor Interiors?
Fabric Structures
Perforations
String, Filament, & Stick Structures
Fractal & Prismatic
Terrariums
Structural Sculptural Clarity
TOP TRENDBarbie GlamQ2 2012 - Q3 2012
What does this meanfor Interiors?
Exaggerated Forms
Solarized Color
Tough Girl Bling
Baroque Bejeweling
Pleats
Peacocks
Large Scale Scenic Prints
TOP TRENDEuro-CentricQ4 2012 – Q1 2013
“I have recently re-discovered VandM and have a hard time keeping my hands off it.” – Nate Berkus
"Try searching the modern design site VandM.com, which carries pieces by well-known designers similar to those on 1stdibs but usually at slightly lower prices." - The New York Times
“The best vintage shopping on the web.” – The Los Angeles Times
“With finds ranging from furniture to jewelry to unique collectibles, this is one of my favorite sites to visit.” – New York Spaces Magazine
“A must place to shop.” – Vogue
“One of our favorite shopping sites.” – Rue Magazine
“Dream Source” – Apartment Therapy
“VandM is revolutionizing the way people shop for unique vintage pieces.” – Gentry
“Vintage and Modern is my new 1stdibs.” – Chicago Home and Garden
“Nothing gets my creative juices flowing like reading the site! Love the mix of items to buy along with the editorial inside DESIGNinTELL Magazine.”
– DJ Carey, Editor-in-Chief, Connecticut Cottages & Gardens
“My new favorite website for fresh vintage finds.” – The Decorista