how to position yourself and your business as a magnet for...
TRANSCRIPT
How to Position Yourself and Your Business as a Magnet for International Guests
With Yvonne Halling
First the good news –Travel is on the UP
There are more than 3 billion people online
But how do you stand out in a crowded market place and attract the international
guests you want?
Who’s Yvonne Halling?
B&B Owner
€10k to €103k in less than 2 years
Hospitality Awards
Award Winning Online Marketer
Author
Coach, Mentor and Consultant
Bed and Breakfast Coach
Co-Founder of Stay.inTown – a portal for commission free bookings
Questions at the end
Step # 1Who are YOU for your
guests?
Feeling sick?
Generalist
We have a specific condition
Specialist
Heart attack
Expert
Celebrity
Do you remember this man?
Who makes the most money?
What is your position?Generalist or Specialist?
Your B&B & its location
Your specific expertise & knowledge
The reasons people come to your area
Your sweet spot
IdeasWalkingCyclingBoatingFishingGolfStately Homes/HistoryHorse riding
More ideas
Bird-watchingOutdoor and Adventure Industrial HeritageNatural HeritageDriving & MotorsportsRetreats & spas
Step # 2Your website/online
presence and your message
Claim your space
Your brand
Make it personal
Make a statement
Consistency of your brand Website
Consistency of your brand
Website
Step # 3Finding Your Target Guests
Online
FacebookGoogleTrip Advisor
Research - Facebook
Research - Google
Connecting with group leaders and offering value
Create free content
Downloadable by opting-in
Online networking
Example of optin form
Step # 5Convert them into bookings
Build relationshipsLinks Incentives to bookKeep in touch!
Need more help?
Book a FREE consultation with me here:
bit.ly/yh-consult
Join our new portalhttp://stayin.town