how to pitch your brand to the media with john x. miller

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HOW TO PITCH YOUR BRAND TO

THE MEDIAJohn X. Miller

Managing editorWinston-Salem Journal

WHAT’S YOUR BRAND STORY?

ANSWER THE QUESTION: WHAT’S IN IT FOR THEM?

CREATE A CONCISE TWITTER FRIENDLY HEADLINE

BE PREPARED!

BE BOLD!

BE FLEXIBLE!

ALWAYS CUSTOMIZE YOUR PITCH

PLEASE … GET TO THE POINT

UNDERSTAND YOUR TARGET

IS IT

MEMORABLE?

MOBILE IS A MUST

NOW USE YOUREXTRAORDINARY POWER!!

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