Fred B. Dilkes Executive Vice President

Website OptimizationFor The Holiday Season

Today’s Agenda

• 3rd party monitoring• Instant alerts• Peace of mind

• More complex• Ever expanding

technology• More ways to fail

The contemporary website

External website monitoring to the rescue

• Multi-browser monitoring

• Mobile monitoring

The proactive approach

Websites are more complex and have more technology than ever.

Mobile phones now make up 50% of users on most sitesMany moving parts: more opportunity for failures

Multiple browsers and versions of browsers

Third party products, CDNs, analytics, social media, hosting

Versatility• How well does your website run in different browsers

and their different versions? • How does your website work on different mobile

devices and screen sizes?

Availability and performance• Is poor performance causing reduced traffic and

engagement?• Is your website's poor performance reducing your

relevancy while driving customers to your competitors?

User experience• Are my end users affected by poor web application

performance?• How do you know your true end user experience on

your website?• Is your companies reputation being negatively

affected by a poor performing website?• Do you want to get more traffic and visitors to your

website?• Is your website helping you stay relevant and ahead

of your competitors?

Problem Statements.

Importance of your website running perfectly.

“If any page on your website takes more than 1.5-2 seconds to render, you will lose a significant number of visitors.”

“Poor performance of e-commerce websites in Microsoft Bing decreases revenue by up to 4.3%”

“If any page on your website takes more than 1.5 to 2 seconds to render, you lose a significant number of visitors.”

“40% of users will abandon a site if the page load time is over three seconds.”

The impact of poor performance.

• Lost reputation - Online affects offline too

• Failure to collect new leads

• Loss of sales for revenue generating and ecommerce sites

• Negative effect on search engine page rank

• Lose user registrations and leads

• Your website might be causing you to lose business to your competitors

This is Uptrends.

Uptrends provides 25,000 users with the ability to monitor uptime and true end user experience on their websites. We’ve been doing that since 2007.

We have two offices in the United States, as well as offices in The Netherlands, Germany and France.

Since 2007

25,000 users

Transaction Monitoring

Replicate your user’s shopping experiences

and multi-step processes.

Full Page Check Monitoring

Verify your website’s performance at the page

element level.

Multi Browser Monitoring

Native in IE and Chrome. Know your true end user

experience!

Mobile Website Monitoring

50% of all visitors visit sites using a smartphone.

Possible uptime threats.• Your hosting / cloud provider goes down

• Your provider or website is attacked

• Your credit card transaction in step 3 of your shopping cart goes down

• The login to your customer portal stops functioning

• Your database server crashes

• Website load times increase unexpectedly

With Uptrends you are the first to know – not your customers!

Do you know if your website is up and operational?

Monitor your website from where your users are located.We have one of the biggest checkpoint networks in the industry: 158 checkpoints (and counting).

• E-mail• SMS/text messages• Voice/phone alerts• Push notifications• Integrations with Slack and PagerDuty• Free Mobile Apps for Android, iPhone and Windows Phone

Many ways to get alerted.

Get detailed info about your webpage elements.

“We were able to improve our website load speed by almost 5 seconds.” —Jason Weiler, All-Wall President

Keep a close eye on your website’s interactions.

A few of our amazing customers.

• Monitoring your websites externally – outside your firewall

• Inspect the health of your website vs. not knowing if your site has problems

• Know about errors and problems on your website before your customers

• Make sure that your website is supporting a positive company reputation

• Stay ahead of your competition with the best website in your market

• Be confident and constantly monitor how your site runs in multiple browsers and mobile devices

Let Uptrends help you get in shape for the holidays.

10 pre-holiday season tipsNow:1. Choose the right hosting provider; consider dedicated hosting in multiple locations2. Use the waterfall report to improve your websites and locate slow third party elements

(remove/optimize), images or code (compress!)3. Set up transactions on critical parts of your web application4. Enable mobile monitoring to ensure your site is mobile friendly5. Make sure the right people get alerted when issues occur6. Create a Public Status Page to inform your customers of any outages

During:7. Monitor and identify slow load times or web application errors using waterfalls and

screenshots 8. When issues do occur, respond quickly to customer concerns and be transparent

After:9. Analyze and learn!10. Embrace continuous optimizations – keep monitoring

We offer a free 30-day trial. Please go to www.uptrends.com/signup to learn how Uptrends can help you proactively improve

your website.

Question and answer time!Please type your questions into the GoToMeeting box on the right hand of the screen.

Fred B. Dilkeswww.Uptrends.comFred@Uptrends.com

561-997-4194