how to optimize your social media data flow for all networks

Know and Master YourSocial Media Data FlowKnow and Master YourSocial Media Data FlowLouis Gray -- May 2009Louis Gray -- May 2009

The Social Data ExplosionThe Social Data Explosion

The growing number of social sites enables users to rapidly share text, images and video to interested friends and followers around the world

Social networks, including Facebook, LinkedIn, Plaxo, Twitter and FriendFeed can operate both as the destinations for new data or as transmitters to other sites

2 © 2009 | Louis Gray | www.louisgray.com

The Social Data ImpactThe Social Data Impact

The ease of data creation and distribution can create conflicts of choice as to the ‘best’ way to send updates from one network to another

Comments and other social activity can occur in multiple locations with differing social networks and friend circles


Confusion And ComplexityConfusion And Complexity

> One Approach: Send All Data to All Places

– Spawning duplication

– Mixing social circles(e.g. pro vs. casual)

– Missing downstreamconversations, activity

– Appearing disjointedand uninvolved,leading to resentment


5

Selectively Manage Your DataSelectively Manage Your Data

> Choose what updates are most appropriate for which destinations where you participate

– You may want your YouTube and Flickr updates on Facebook, but not on LinkedIn or Plaxo

– You may want your Twitter updates on FriendFeed, but not on Facebook

> Choose the major tools to help distribute

– For blogs, this is typically RSS

– FriendFeed can leverage Twitter, based on your account preferences

© 2009 | Louis Gray | www.louisgray.com

Data Flow: BloggingData Flow: Blogging

> Publish once, land inmultiple places

– RSS sends to feed readers, like Google Reader, in full text

– Headlines or excerpts can be sent to social networks, like FriendFeed, Socialmedian

– You can also use toolsto send headlines andlinks to Twitter


Data Flow: TwitterData Flow: Twitter

> Microupdate, Mega Reach

– Twitter, Identica and other microupdate services can be sent to aggregation networks, like FriendFeed and Plaxo

– Twitter messages can also update your status on Facebook and LinkedIn


Data Flow: FriendFeedData Flow: FriendFeed

> 57 Supported Services

– FriendFeed can importupdates from all aroundthe Web

– Most users are only active on a dozen or so, but the option is available to add many more

– This leaves potential for duplication of data if not managed well

http://friendfeed.com/user/services


Data Flow: FriendFeedData Flow: FriendFeed

> A Strong Data Conduit

– FriendFeed can send as much or as little data to Twitter as users select

– Manage the data distribution by choosing some services to send, while not including others

– Too much syndication can lead to flooding of Twitter, annoying followers

– Don’t create a data loop!

http://friendfeed.com/settings/posting


via: http://tinyurl.com/smdataflowvia: http://tinyurl.com/smdataflow

Leveraging RSS, I send my blog posts to subscribers on RSS readers and in e-mail by FeedBlitz. I trust FriendFeed to distribute select sites to Twitter, which in turn, updates Facebook. This solution makes FriendFeed the foundation and conduit, while not drowning Twitter followers in too many updates.


My Social Media Data FlowMy Social Media Data Flow

Don’t Forget to ParticipateDon’t Forget to Participate

Social networks expect you to listen and participate, not just broadcasting. Be sure you are tuned in to conversations on Facebook, FriendFeed, Twitter and Socialmedian about your content, and respond as you are able

Search tools in FriendFeed and Twitter aid discovery. Tools like BackType and TweetBeep can help provide e-mail alerts. Facebook sends you updates by default


My Social Media DataMy Social Media Data

www.louisgray.com

A Silicon Valley Blog forearly adopters,

technology geeks,RSS addicts and Mac freaks


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how to optimize your social media data flow for all networks

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