703-642-3800703-642-3800

Quick Tips For Optimizing Quick Tips For Optimizing Your Pay-Per-ClickYour Pay-Per-Click

CampaignsCampaigns

1. Be Relevant1. Be Relevant Use relevant, specific:Use relevant, specific:

KeywordsKeywords

AdsAds

Landing pagesLanding pages

2. Test, Test, Test2. Test, Test, TestTest your ads, keywords, Test your ads, keywords, and landing pages.and landing pages.

This is the best way to This is the best way to optimize your PPC optimize your PPC campaigns.campaigns.

2. Test, Test, Test2. Test, Test, TestPPC campaigns ALWAYS PPC campaigns ALWAYS need constant attention to need constant attention to ensure that they’re making ensure that they’re making the most out of your the most out of your advertising investment.advertising investment.

3. Watch Your 3. Watch Your CompetitorsCompetitors

Keep a close eye on who Keep a close eye on who your competitors are and your competitors are and what they’re doing. Make it what they’re doing. Make it work for YOU!work for YOU!

4. Test Your 4. Test Your Conversion TrackingConversion Tracking

This helps with keeping your This helps with keeping your data accurate.data accurate.

This is the most important This is the most important step in your PPC campaign.step in your PPC campaign.

703-642-3800703-642-3800

Keep tuning in for more Keep tuning in for more information on how to information on how to improve your website!improve your website!