ExecPBN: How to Operate a Million Dollar PBN

Learn the software & systems behind some of the biggest SEO successes

What You Will Learn

@execpbn /execpbn

• The software & systems behind the success of a multi-million dollar affiliate business & many others.• How to manage & monitor a 1000+ blog network with ease, in the cloud & without any plugins.• How to secure more revenue and reduce cost from your PBN.• The biggest threat to your PBN in 2016/17 and beyond.• Why Google isn’t some mind reading super being that they’re made out to be in the SEO

community. • The 15 patterns Google uses to deindex your PBN and penalise your client sites.• Why poor content automation and your hosting is killing your link power.• How to make your blogs look like they were hand crafted with only 20% effort.

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Introduction & Profile (Us)Ben HProduct Manager• Working with founder for 7 years• Project Manage Developers• Looking after Sales & Marketing

Joe SSite/Affiliate Manager• Site manager @ main/sister affiliate business• Looks after Affiliate relationships there

Introduction & Profile (Business)

@execpbn /execpbn

• Origins in the affiliate career of our founder.• Creating Private Blog Networks since 2008.• Grew out of control quickly.• Developed to automate and improve our PBN. • Adapted to Google challenges. • We’ve spent an estimated $400K – $500K on

domains, content & software.

The Software• Several clients join as a private offering.• ExecPBN is the public offering.

“A site that receives links from your network. Can be your clients, if you’re in SEO, or an affiliate site.”

‘Client Site’Quick Terms

‘Content/Post’ “An article that contains your backlinks.”

‘Orders’“These tasks are groups of new articles that are processed with links for your client site”

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Who is this for?• Large Network Owners

(100 - 1800 blogs)

• Successful SEO agency or Affiliate marketers

• Team effort – need to delegate the work

• Experiencing issues that occur at scale

What Problems Are We Solving?We Are Not

• A Hosting Solution – No IP’s, cloud hosting, proxies, etc

• A ‘Content Provider’ – No scraping, spinning or writing.

• ‘We do manage the content creation

process’

We are:

• A PBN management tool.• Automation of management, monitoring and

protection of your network.• Intelligence & Analytics – View your network as

Google does!

• 40+ tools, a big dashboard that offers you centralized control over your domains, links & content

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Value We Provide• Protecting Your Investment

(Preventing Deindexing)• Securing Recurring Revenue

(Reducing client site penalties)• Increasing Revenue (Better linking

choices)• Reducing Costs (Automating

processes, human resource costs)• Infrastructure Planning (Plan as

you grow, time saved)

@execpbn /execpbn

Value We Provide• High level thinking & experience• Taking back control if expanding.• Peace of mind – doing everything

you can to protect.• Reduce stress – takes the personal

processing away with automation.• Free you up to run your business. • Ultimately increase your profits –

(should create) more revenue, certainly less costs.

@execpbn /execpbn

How it WorksIn The Cloud

• XML-rpc & Spiders - No plugins or software, no trace!

• Smart Algorithms.• Utilize External API’s.• Only need log in credentials.

Setting up

• Super Quick.• Scanning & Storing your Content.• Quickly Setup Client Site Profiles. • Organize Blog Categories.

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Lets Take a Look!

Let us know if you any questions in the chat!

Networks• Divide your domains into many

‘sub-networks’ or a single one.

• Posting Rules.

• Filtering for Monitoring & Pattern tools.

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Monitoring: Uptime• Monitor and log uptime for all

your network sites.

• Solves the challenges of scale.

• Proactive rather than reactive.

• Stops error that erode domain power.

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Monitoring: Robot Access• Biggest Threat to your network = Other

SEO’s.• Report Network / Copying Tactics.• 3rd Party SEO tools uncover your

network.• Blocking these robots.• Constant monitoring.• Allow good robots.

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Patterns

We show you everything Google can see!

(Hint: You decide what they see!)

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Patterns• Link Relation: telling if links are from the same hostname/IP.• Algorithmic Penalties: Blatant patterns = automated penalty.• Insidious patterns: Ones that a human can spot. Google (Manual

Checks) & Other SEO’s.• Patterns = Less link value / client penalties / networks

more at risk to deindexing. • Less patterns = more power / better rankings / higher

paying clients.

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Pattern Detection

• Shows you everything Google can see!• Network vs Client level patterns.• Hiding in the crowd vs Risking clients.

• Filtering by network or clients.• Two Types: IP / Hosting Patterns &

Whois Patterns.

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Infrastructure Management• Doesn’t just help avoid patterns.

• Help with the resource planning and infrastructure management.

• Registrars, Whois & Hosting.

• Saves massive time.

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PBNContentProcess

1# Establishing Your TargetsKeywords, building vs

establishing

8# Making Media RichFinding, clearing & embedding media

7# Adding & Recording Links HTML links. Record those

links.

6# Assigning/UploadingDelegating / Adding post

2# Forming Your Content Needs What are your articles about? Which links & Anchor?

3# Article Allocation Which network domain(s) should be used. Power? Avoid other clients?

4# Ordering Content Assignment, communicating requirements. Workload management.

5# Receiving Content Completing and checking.

Having a system in place!• Having a system – Creating one in the

first place, making it work repeatedly.

• Controlling link velocity - Deciding on publishing dates.

• Managing content turnover - Keeping domains fresh / looking maintained.

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Poor Automation Isn’t The Answer• Spinning or scraping content: Panda.

Never index. No link value. Opens you to trouble.

• Poor match with root blog topic: Needs to blend with original domain. Devalue or deindex.

• Categories out of control: Look like PBN’s/Spam.

• Hard to vet media: Matching issues, copyright problems.

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Automate with the human touch?• Stop thinking of ‘Press Button Solution’.

• 80/90% of Human Touch with 20% effort?

• Get ROI on overheads.

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Our Personal Order Management• We process month–to–month.

• Keyword plan based on system’s client reporting.

• Order ‘task management’ built into ExecPBN.

• Super quick order builder.

@execpbn /execpbn

Blog AssignmentHandles this Step Too

• No need to rely on spreadsheets.

• ExecPBN will auto-assign a blog for each article.

• Option to manually assign.

• You set the rules to your needs.

Rules Order

• 1st – By Network• 2nd – Already Has Links• 3rd – Is Indexed• 4th – Related Clients• 5th – Mozrank Selection• 6th – Blog Selection Criteria:

Max Available MozRank

Largest Days since last post

Min number of posts

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Writers Queue• Now with details & assigned, moved to

writers queue.

• Ready to be created & processed.

• Setup ‘writers’ accounts or admin can handle.

• Workload management. Assign vs Pool.

• Outsource straight to Textbroker!

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Work Processing• Order details created for you.• Pass on personal instructions.• Blog description protects privacy.• Relevant content without giving away

URL.• Anchor details (validates for them).• Minimum word count.• Takes work submission.

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Adding Relevant Media• 2 options for images & video.• Writer can add.• Use client media library

(selected during order).• Curate your own high quality,

safe, media.• Auto embeds with either process.

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Category System• Help keep categories under

control.• Group existing categories into

similar topic groups.• Easy to pick during order.• Allows system to match content

with existing categories.• Keeps blogs looking clean.• Easy to add new ones into the

system.

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Automatic Posting & Publishing• Validates writer’s work.• Creates HTML links in content.• Adds media (feature images or

embeds).• Posts directly to your CMS

(WordPress, Drupal or Tumblr).• In the right category.• Publishing date (link velocity).

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Content Backup• Downloads store all existing

content.• Stores all new content.• Building features for you to

control or reassign all content.• Tracks manual changes not

made from the system.• All reports stay current.

@execpbn /execpbn

Value We Provide• Protecting Your Investment

(Preventing Deindexing)• Securing Recurring Revenue

(Reducing client site penalties)• Increasing Revenue (Better linking

choices)• Reducing Costs (Automating

processes, human resource costs)• Infrastructure Planning (Plan as

you grow, time saved)

@execpbn /execpbn

Value We Provide• High level thinking & experience• Taking back control • Peace of mind – doing everything

you can to protect.• Reduce stress – takes the personal

processing away with automation. • Free you up to run your business• Ultimately increase your profits –

(should create) more revenue, certainly less costs.

@execpbn /execpbn

PricingPay per blog.

No Contracts / Cancel anytime.

15 day free trial (up to 100 blogs).

Free upgrades.

Round the clock support & help.

Pricing DealExclusive Growth Plan / Mutual Growth DealSecure existing network size price.

Get the next 25% of your expansion at cost, for per blog ($0.18 each /per month).

Thank You for your time!Visit www.ExecPBN.com for more details

& start your free trial.

Contact: Ben@ExecPBN.com for this exclusive deal (limited time only)