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HOW TO MOBILIZE YOUR EVENT ���& TAKE IT TO THE NEXT LEVEL

PRESENTED BY

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WHAT YOU WILL LEARN –

#ideasmademobile

• Why is it important to have a mobile app for your event?

• How you can inform, update & engage your event attendees?

• How to get attention through push messaging & social media?

• How to gain control of the event mobile app through CMS?

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Our Solutions

HELLO, WE ARE

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Is the Mobile Revolution here?���

Yes.There are now over

1.4 billion Smartphone users on the planet

Source: http://www.go-gulf.com/blog/smartphone/ & Strategy Analytics

•  1 in 7 people around the globe have a Smartphone •  87% of the world has mobile technology •  66% of American adults are Smartphone owners •  91% of Smartphone owners have their devices within

arm’s length all the time

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More than 80% of event attendees have a smartphone 77% of attendees download the event’s app on their smartphone 63% of attendees download the app, ���1 week before the event An app is accessed 50,000 times on average 45% of attendees participate in in-app contests and games

MOBILE AT EVENTS

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Yet only 9% of event planners are using mobile apps for their events

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EVENT EXPERIENCE ENHANCED with

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PRESENTING

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BENEFITS OF HAVING A MOBILE APP FOR YOUR EVENT

§  Save Costs §  Design & Printing Brochures and Program Guides §  Staffing Needs for Handling and Distributing Marketing Materials at events §  Average Design Costs = $4000 §  Average Printing Cost for about 500 copies = $4000

§  Green paperless events

§  Convenience for the users to easily access event info anytime

§  Make real time announcements such as schedule changes

§  Differentiate from competition through Innovation

§  Improve user experience to increase their event satisfaction

§  Provide more value to your sponsors

§  Strengthen attendee loyalty - Attract & retain attendees

§  Convert your attendees into Brand Ambassadors

§  New revenue opportunities

§  Year round community & Increased brand recognition

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Speakers

Exhibitor���

Search

Event Schedule

News & Updates

Rich Media:

Photo, Music ���

& Video

Sponsors list ���

INFORM

Inform

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SCHEDULE

•  View Events & Event Schedule •  RSVP to events •  Add events to calendar •  See who else is going •  Post event photos •  Post comments •  Share on Facebook, Twitter or ���

SMS & Email

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•  View News through Feeds from Blog, Facebook page and Twitter account

•  Comment & Share •  Get Push Message Alerts

for urgent announcements

NEWS & ANNOUNCEMENTS

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PROFILE LISTINGS

Web AppsMobile Apps

Strategy Design Development

• Read all the ��� content as lists,��� documents, links ��� or in browser • Make comments,��� share on Social��� Media or send an email

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Social Media Integration

Push Notifications

Fan Wall

Feedback & Email subscription

Share – Social, Email, SMS

Polls

Networking

ENGAGE

Engage

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•  Login with Facebook & Twitter •  Invite friends on Facebook & Twitter •  Share on Facebook, Twitter ���

or SMS & Email •  Check In with Facebook & Foursquare •  Like, comment & message

SOCIAL MEDIA INTEGRATION

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•  Display list of attendees at the event

•  Ability for admin to import this list via CSV

•  Ability for user to connect with these attendees by clicking on their name, via linkedin, twitter or facebook,

•  Search Registrants

ATTENDEES

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Interactive Maps

Photo Booth

Augmented Reality

Live Streaming

Badges

Leaderboard���

Rich Media

Enhanced���User Experience

Enhanced User Experience

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•  View & Share Videos ���& Photos

•  Upload photos

RICH MEDIA

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•  Custom map pins show the event venue and other points of interest in the area

•  Linked pins with a detail view containing info, directions and additional links

LOCATION

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CONTESTS §  Badges

§  Reward your users with badges for specific activities. §  Badges can be linked to coupons or exclusive content §  Badges awarded for activities like commenting, sharing on

facebook/twitter, liking, etc. §  Leaderboard Contests

§  Reward top users based on points– daily, weekly, monthly

§  Users get points for comments, share on facebook/twitter etc.

§  Users ranked on leaderboard based on # of points.

§  Social Unlock Contest – Used for Sweepstakes

§  Reward users with coupon (or unlocked content) on sharing app or email subscription

§  Geo-Fenced Rewards

§  Reward users for entering a specific zone at the event

§  QR Code Contests

§  Reward users with coupon (or unlocked content) on scanning QR code

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Registration & Ticketing

App Analytics

Gather Data

In-App Ads

Geo-Targeted messages

Sponsor

Visibility

Incentivized ���

promotions by users

Monetization ���&

ROI

Monetization & ROI

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Web AppsMobile Apps

Strategy Design Development

FAN WALL, MAILING LIST & REGISTRATION

•  Ask questions or interact with event organizers or fellow attendees •  Sign up for

Newsletters •  Register or buy event

tickets.

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Drag & Drop Features

Manage content

Customize Design

View Analytics

Manage Users & Comments

Send

Push Messages

Manage Contests

Manage Apps���via���

CMS

Manage Apps via CMS

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CONTENT MANAGEMENT SYSTEM (CMS) - DASHBOARD

•  View high level analytics

•  View User Activity

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CMS – MANAGE CONTENT

•  Add new content for any of the sections (News, Schedule, Info sections, Attendees, photos, videos, location etc.)

•  Edit existing content for any of the sections

•  Delete existing content for any of the sections

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CMS – CUSTOMIZE DESIGN

•  Choose templates •  Add/Edit/Delete Home

page gallery images •  Edit App header •  Edit Background image •  Edit section icons •  Change color scheme •  Edit font •  Arrange Sections

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CMS – MODERATE

•  Every user comment or user uploaded photo is viewable in a list, allowing admin to filter to flagged items, and remove content or ban users.

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CMS – PUSH MESSAGING

•  Push notifications can be targeted by geolocation down to a one mile radius

•  Can be linked to content

•  Each push wrapped in analytics for recipients and engagement

•  Will send an automatic notification when a user crosses into a specific geo-fenced area

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CMS – ANALYTICS

•  Ability to export in CSV format

Reports for : •  App Downloads •  App Downloads by

Platform •  Unique Hits •  Share Stats •  Email Subscribers •  Comments Breakdown •  Demographic

Information

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CASE STUDIES

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Web AppsMobile Apps

Strategy Design Development

CANADIAN INTERNATIONAL AUTOSHOW

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BANFF WORLD MEDIA FESTIVAL

Web AppsMobile Apps

Strategy Design Development

Web AppsMobile Apps

Strategy Design Development

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Web AppsMobile Apps

Strategy Design Development

Web AppsMobile Apps

Strategy Design Development

GLUTEN FREE EXPO

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Web AppsMobile Apps

Strategy Design Development

Web AppsMobile Apps

Strategy Design Development

CANADIAN SPECIAL EVENTS EXPO

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Web AppsMobile Apps

Strategy Design Development

Web AppsMobile Apps

Strategy Design Development

DIVERSITY EXPO & AWARDS

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Web AppsMobile Apps

Strategy Design Development

Web AppsMobile Apps

Strategy Design Development

HUMAN RESOURCE PROFESSIONALS ASSOCIATION (HRPA) ���CONFERENCE

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Web AppsMobile Apps

Strategy Design Development

Web AppsMobile Apps

Strategy Design Development

SOCIETY OF RURAL PHYSICIANS OF CANADA (SRPC) ���CONFERENCE

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OTHERS NEXTMEDIA PLANET AFRICA INTERNATIONAL IRIE FESTIVAL

FASHION FESTIVAL

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We are creating amazing apps for our clients every day – through flawless engineering coupled with our ability to create rich user experiences. We look forward to create an amazing app for you!

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OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5T 416.745.3164 | E info@TheAppLabb.com | W www.TheAppLabb.com

#ideasmademobile @TheAppLabb TheAppLabb TheAppLabb T

OUR LABB 1179 King St W, Suite 201 Toronto, Ontario, Canada M6K 3C5T 416.745.3164 | E info@TheAppLabb.com | W www.TheAppLabb.com

#ideasmademobile @TheAppLabb TheAppLabb TheAppLabb T

www.TheAppLabb.com

T 416.745.3164

E info@TheAppLabb.com

www.TheAppLabb.com

Interested?

Let’s talk!