how to mine your own mind for great new content ideas
TRANSCRIPT
@StoneyDStoney G deGeyter
@polepositionmkg
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd
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Stoney deGeyter
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@StoneyDStoney G deGeyter
@polepositionmkg
YOU ARE YOUR BEST CURE FOR WRITER’S BLOCK
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Use the original writing as the jump-off pointand rework it start to finish.
Rewrite old blog posts
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t republish your comment verbatim
Use it a base for fleshing out a complete blog post
on the topic.
Turn a comment into a full post
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t be bound by a 140 character limit…
turn your tweets into posts.
Turn 140 characters into 600 words
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Turn posts, presentations, and ebooks into tweets
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Take a blog posts on one channel and break it down into several single-focus posts on another channel.
Reach different readers each time.
Turn one post into many posts for a new audience
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
We often write different than what we say. That’s new content!
One presentation can often turn into multiple blog posts.
Turn a presentation into a visual blog post
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
This presentation started as a blog post. Same idea, different words.
Turn blog posts into presentations
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Boil each point down to its bare essentials and
visualize.
Turn a fact-filled blog post into an infographic
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t waste a well thought out answer. Add intro, conclusion and a bit more flesh.
Publish an email response to a question
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
(always mask the client)
Turn work for clients into content for masses
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t just regurgitate—rework and rewrite!
Use posts for chapters and content, adding new content to fill the gaps.
Turn previously published content into book or ebook
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Turn sales content into blog postsProduct info
About us content
Processes
Etc.
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Nobody reads 100% of what you write.
By changing content from one format to another you’re likely to reach an entirely different audience.
It’s A Different Audience Every
Time
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Bonus: ppmkg.com/75contentideas
HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
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Thank You!Download Presentation:
ppmkg.com/minemind