Laurence Ravat, OECD Laurence Bret Stern, LinkedIn

Stop Guessing, Start Growing How to Measure the Impact

of Our Actions with Data

#intalent

79% HR Leaders report to CEO

PwC 2012 CEO study

38% Are seen as key in the company

strategic planning

Economic Intelligence Unit, 2012 CEO perspectives study

What do we want to achieve today?

1.  Understand the importance of data in decision-making and strategy

2.  Learn from OECD and LinkedIn experiences 3.  Take 5 tips away to kick-off your data strategy

It is not about what you think It is about what you know

Timely Decision Making

“Trust-stable” Business Partner

Prove Your Contribution as Essential

Improved Planning

Increase Your Credibility

What Happened

Why it happened

Will it happen again

The world’s best recruiters think like the world’s best marketers

Jeff Weiner, LinkedIn CEO

LinkedIn: Data-driven Marketing

4 P’s Lead Generation

Demand Generation

Revenue Marketing

Tracking

Analysing

Forecasting

OECD: Data-driven Recruiting

Build

Followers

50,000

01/13 01/14 07/14 04/13 07/13 10/13 03/14

9000 11400

15470

19316

28934

34087

40979

50300

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

11/14

559% growth since

01.2013

Total number of OECD followers

Develop

Diversity

The stats on the orginal slide were exactly the same, feel free to use the text lock-ups above

to make any changes needed.

CTR: 1.47% 216,000 impressions

2013

CTR: 1.45% 300,000 impressions

2014

Followers in Chile

+2,000

Engage

We currently have 14 job openings, from financial assistant to senior Advisor positions, in all domains from Economics to Education Skills. Check our job openings on our Career Site (http://lnkd.in/dzz33GM)! The OECD recruitment team

OECD-OCDE The OECD is recruiting!

Our content categories

Number of news feed

*Engagement = (Clicks + Interaction) / Impressions

11 4 6 9

91 93 95

84

0

10

20

30

40

50

60

70

80

90

100

Q4 13 Q1 14 Q2 14 Q3 14

HR content Main content

1.45%

2%

1.78% 1.72%

0.54% 0.65%

0.54%

0.85%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

Q4 13 Q1 14 Q2 14 Q3 14

HR content Main content

Engagement*

What engagement are we getting with our content?

Engagement

Talent Brand Index

Talent Brand Reach Talent that’s familiar with you as an employer

Talent Brand Engagement Talent that is interested in you as an employer

Viewing employee profiles

Connecting with your employees

Researching company and career pages

Following your company

Viewing jobs and applying

516,075 members

87,591 members

Talent 17%

Talent brand index

2013 2014

0.00%

3.00%

6.00%

9.00%

12.00%

15.00%

18.00%

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3

2012

17%

3.9%

Our TBI has increased importantly since 2012

4%

16%

14% 13% 13%

12%

10% 10% 9%

6%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18% 17%

Weaker talent brand Employer of choice

OECD - OCDE

Recruit

The recruiting funnel

Views

1003 Clicks

138 Applications

70 Short listed

4 Hired

1

30% From LinkedIn

100% From LinkedIn

100% From LinkedIn

Survey of top applicants (1/2)

Inmails

Jobs Viewed 23% job notification 8% viewed directly

Jobs Shared 31% via network 15% via groups

46%

31%

23%

5 Tips

Clear goals Data Acquisition Plan

Dedicated resources

Test and learn Over-communicate

5 Tips

Laurence Bret Stern Data-Driven and Predictable Marketing London, United Kingdom Current: LinkedIn Previous: Silentale, AOL, Orange Education: Université Paris Dauphine

500+ uk.linkedin.com/in/laurencebret/ connexions

Laurence Ravat Innovative HR Manager with International Experience. Recruiting and Managing Talent for the OECD Paris Area, France Current: OECD, International Energy Agency Previous: Médecins sand Frontières, Frost & Sullivan, Stanford University Education: Stanford Universi

500+

fr.linkedin.com/in/lravat connexions