how to measure and improve employee engagement - a qualtrics case study with sanford health

04/10/2023

1 ©2013 Qualtrics – Company Confidential

How to Measure and Improve Employee Engagement A Qualtrics Case Study with Sanford Health

Wednesday, January 22, 2014

04/10/2023


Scott Schaefer

Enterprise Director of Human Capital Strategy

Mike Maughan

Employee Insight Product Marketing

04/10/2023


If the answer is known, Google it. If the answer is unknown, Qualtrics it.

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Qualtrics’ mission is to make it easy to gather, analyze, and understand the world’s customer, market and employee insights.

©2013 Qualtrics – Company Confidential 4

Who is Qualtrics?The Global Leader in Enterprise Survey Technology

Leader in Enterprise Customers

Leader in Growth and Innovation

Leader in Colleges and Universities


Leading Institutions Choose Qualtrics Employee Insights


Top 5 Ways to Use Qualtrics to Gather Employee Insights

1. Employee Engagement Surveys

2. 360-degree Employee Assessments

3. Employee Satisfaction

4. Employee Feedback

5. Exit Interviews


Employee Engagement Surveys and360-degree Employee Reviews

Employee Engagement Surveys show you how to improve

organizationally.

360-degree Employee Reviews show you how to improve

individually.


What is Employee Engagement?

Bersin, Employee Engagement August 2012

Definitions differ, but the majority ofengagement measures include:

• Career advancement• Goal setting and feedback• Job satisfaction and fit• Leadership• Recognition / non-monetary rewards• Teamwork and cooperation• Training and development opportunities


How Engaged are Employees?

If your company were a 10-person bicycle, statistically speaking:• 3 employees are peddling with all their hearts• 5 are just along for the ride, pretending to pedal• 2 are slamming on the brakes

According to Gallup’s 2013 State of the American Workplace only 30% of employees are engaged in their work.


Diagnosing Disengagement: Stop the Infection From Spreading

• Actively disengaged employees cost the US economy ½ a trillion dollars per year

• They are more likely to:• Steal from their employers• Negatively influence co-workers• Drive customers away


Why Organizations Care About Employee Engagement

Bersin, Employee Engagement August 2012

Engagement Drives:• Quality• Revenue• Customer Service• Retention• Productivity


Make Insight a Competitive Advantage

How do your employee engagement levels tie to customer satisfaction? What does that connection mean to the bottom line?

With a unified insight platform, Qualtrics makes it easy to find out.


Best Buy has identified that a 0.1% increase in employee engagement leads to an over $100,000 increase in a store’s annual operating income

Sanford Health measured a 3x increase in patient satisfaction in high engagement vs. low engagement hospitals and clinics

Harvard Business Review, Competing on Talent Analytics

Business Impact ofEmployee Engagement

©2013 Qualtrics – Company Confidential

Employee Engagement:Technology is Making it Easier


• Headquartered in Sioux Falls, SD• Largest, rural not-for-profit health care

system in the nation • 39 hospitals, 140 clinics, 1,360 physicians

and 26,000 employees• Gifts from Denny Sanford total nearly $700

million and make possible several initiatives include establishing global children’s clinics, research centers and finding cures for type-1 diabetes and breast cancer.


ChallengesCreated static

manager reports Significant time delays to receive

survey data

Suffered from survey fatigue


• Aligned 3 different regional surveys into a single enterprise survey

• Became independent of any external vendor timelines

• Implemented sophisticated question types and statistical analyses, yet end-user experience remained simple, action-oriented, and dynamic

Solution

We were able to move from generalities to actionable behaviors.

“


Results• Saved $500K per year over hiring an external

vendor• Cut the time from survey creation to result

delivery by 6 months• 50% increase in overall volume of research they

could perform• Created unique dashboards for 1,000 managers

updated in real-time, allowing managers to segment, drill down, and roll-up data

• Dashboard utilizes statistical analyses for reporting action-planning data


Features• Overall Engagement: Item-level

response information• Compare across regions, leaders,

departments• Segment and filter results

dynamically• Make sense of open-ended

comments by using text filters and word clouds

• All employees can view overall engagement ratings


Dashboard Filter


Hierarchical Reporting


Engagement Drivers


Qualtrics Employee EngagementEmployee Surveys Made Simple

With Qualtrics Employee Engagement, you get:1. Real-time results2. Sophisticated hierarchical reporting3. Individualized, custom dashboards4. Flexible form creation


Qualtrics Insight Summit


Questions?


Scott Schaefer

[email protected]

Mike Maughan

[email protected]

mailto:[email protected]



how to measure and improve employee engagement - a qualtrics case study with sanford health

Technology

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employee feedback

employee engagement

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qualtrics case study

degree employee assessments

overall engagement ratings

low engagement hospitals