how to market your woodworking business online
TRANSCRIPT
Content 1. How To Market Your Woodworking Business Online
2. One Way To Begin A Woodworking Business
3. How To Start A Woodworking Business From Home
4. Supplement Retirement With a Home Based
Woodworking Business
5. Finding More Clients for Your Woodworking Business
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1. How To Market Your Woodworking Business Online
There are many ways that you can get to market your business
nowadays. You can decide to post posters in town, advertise by word
of mouth, and advertise on the local magazines and newspapers and
more. Nonetheless, the method that truly works miracles is the use
of the internet. You need to acknowledge the fact that many people
nowadays use the internet to search for most of the things. You will
find people buying and selling both new and used items. If you want
your business to grow beyond your local boundaries, the internet is
the one best solution.
However, there are things that you need to know so that you can
end up having good internet marketing. You need to set up a blog.
Setting up a blog is very easy; in fact, if you go to blogger.com, you
will be able to set up your blog for free. Having a blog will enable you
to post most of your work on it. You need to include informative
content on the blogs if you want the traffic.
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If you have a good budget, you can set up a good website at minimal
costs. Note that there are good web designers that are willing to set
up your website for little money. Visit some of the good freelancing
sites like freelancer.com and you will find people that are willing to
set up your website at good prices. You need to put good and
informative content on the website if you want to have good traffic.
Make sure that you also post samples of your work on the site. Make
sure you incorporate the use of SEO methods to help you get a good
page rank on the search engines. With good content you can make it
to the top pages a factor that will see you get the much needed
traffic.
Having a website alone is not enough; you need to make sure that
you combine it with other things like article marketing. With article
marketing, you should be able to write good and informative articles
and post them to some of the good directories like
EzineArticles.com. Good article directories will allow you to have a
link on your articles that directs people back to your site. You need to
make sure you keep on coming up with new and informative content
if you want to enjoy constant traffic. There are other internet
marketing strategies that you can use in combination with the
aforementioned ones, check the internet and you will get all the
information that you need.
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2. One Way To Begin A Woodworking Business
Making a career in woodworking can indeed be an exciting challenge.
If you love working with wood and have woodworking skills, then
you can think about starting a homemade based business. While it
will increase your income, it will give you the opportunity to show off
your latent talent. Once you have the skills to build cabinets,
wardrobes, tables, chairs and children toys you already have what it
takes to start. Surprisingly, you might be heading for a new career.
Many people have started their woodworking businesses with the
available knowledge and skills they have. They have started small by
building, repairing or even renovating pieces of furniture for their
friends and families. Soon they became very busy within their circle
of friends and families building bespoke products. Once the work is
of high quality, then people will have pleasure in decorating their
homes. Even though such work might be done during spare time, it
can quickly grow into a good fulltime business.
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Wood can give you the chance to showcase your designing skills.
Since wood can be sawn into different sizes and shapes, it opens the
opportunities to create almost anything. Therefore, a good
craftsman has the opportunity to show off his creativity. He can
create products ranging from furniture in the home to children toys.
These products are always in demand once they are made of high
quality.
Apart from your woodworking skills, you should have a very good
knowledge about the types of wood available and where you can get
them. To begin with, lumber yards are good for sourcing your
building materials. This is because you have the opportunity to order
the exact sizes and shapes for creating any piece of finished wooden
product. Once you have a clear knowledge about the type of wooden
products you are going to produce, you should also know the name
of suppliers in your cities that can provide various woods so that you
can access your building materials quickly.
With changing technologies, you have to know the latest models of
tools available on the market to use to create your master pieces.
There are a lot of tools on the market that can be used to create
almost any piece of wooden product. Some are hand tools while
others are electrical driven. There should always be a balance to
make the work easy. Using hand tools can create remarkable finished
jobs; but it takes a lot of time and patience. On the other hand, there
are also a lot electric driven tools which can make your work easier.
With the right skills these tools can help you finish your work much
quicker. Since electrical tools are much more expensive, you need to
do some research in order to decide on the selection that would be
best for you.
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When you are ready to take your woodworking business to the next
level, you ought to let people know about your offerings. It is quite
easy to begin putting up ads at local newspaper agents as well as on
local supermarkets notice boards. Other good areas would be to
place your ads in the local newspapers and magazines. Creating a
website to showcase your wooden products will let people see your
master pieces.
You can use the woodworking skills you already have to repair and
renovate old furniture in your local area. This is a good way to begin
mastering the technique for building wooden products. That is the
way most people have started and eventually created their own
home based business. Most times all you need is the resources to
enhance your skills development.
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3. How To Start A Woodworking Business From Home
Home woodworking is one of the great things that you can do from
home and not just for the fun that comes with the art, but also for
economic gains. It is important to note that woodworking as an art is
gaining ground. Many people require materials made from wood.
Such materials can be furniture, wood toys, wood carvings and more.
It is evident that wood structures and carvings tend to give a home
or an office that natural outlook. This gives the home or office that
welcoming atmosphere. With the same in mind, if you are looking for
a good and fun way to make that income, then you should be willing
to try your hand at woodworking.
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A great thing with woodworking is that it is an inexpensive venture
especially if you are going to work from home. You need to also note
that woodworking at home does not need you to have a lot of space;
you can just work from your small space at the garage. You obviously
will need some few tools to help you with the work. The basic tools
will include the chisel, mallet, a hand drill, a timber saw, and a
screwdriver, among other things.
Before you even begin your woodworking, you need to have made
up your mind on the kind of woodworking niche you will take. For
instance, if you are going to be making wood toys or carvings then
you need to make up your mind. Knowing the kind of woodworking
that you are to engage in will also help you get the right tools. More
so, you also need to research well so that you can get the best tools.
It is obvious that various tools will come with varying brands and
thus you should only go for the good brands that are durable.
On top of the aforementioned, you should also make sure you read
the relevant guides on woodworking. You can also get the
woodworking plans and guides free from the internet. Start small
and as you gain experience you can always expand your business.
When you are sure that you have found your foot in the industry, it is
time to market your products. There are many avenues that you can
use for the marketing and one of the best channels to use is the
internet. You can set up a website that you would post samples of
woodworking materials that you sell. You can also use the traditional
ways of advertising like putting up adverts on the newspapers. You
can also use the word of mouth, tell your friends to help you
advertise. Whatever means you use to advertise your products,
always make sure that you have products that are of great quality if
you want the referrals.
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4. Supplement Retirement With a Home Based
Woodworking Business
There is nothing we enjoy more than to potter in the shed and tinker
away at our latest woodworking project. Now we are retired there is
plenty of time to enjoy our hobby and it gets us out of the house and
out from under the feet of 'she who must be obeyed'. The trouble is
now, we have all the woodworking projects that we need around the
house and the kids have a house full too so what are we going to do
with all our finished projects. To buy wood and accessories is
expensive too and being retired doesn't make it any easier. One
option is to produce projects for sale. That way we get to potter all
we like and when we sell each piece it will pay for the materials and
give us a little pocket money too.
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Sounds good but how are we to find a market for our products. I
suppose the first thing to do is find out what type of woodwork
people like and what are the most popular pieces that sell well.
Might as well build the easiest pieces to sell then we are assured of
getting a steady turnover and can sell all we can produce. The ideal is
to have customers lining up and waiting for each project as you
complete it. Although, on the other hand don't create a pressure
situation for yourself where you think you have work too long and
hard to complete orders. You are retired remember and this is still a
hobby all be it a paying one.
So check out some craft shops and wooden furniture stores and even
the local flee markets and see what is popular and what is selling.
You will probably find some woodworkers at some of the flea
markets selling their wares so have a yarn to them and find out how
business is going. We must remember that quality will always sell
and some home made product on the market are not quite up to
standard. Don't let your quality slip for the sake of mass production.
Keep it fun because once you over step that boundary and become
commercial you will have all the pressures of a commercial
operation, and we are retired, right.
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So once you have determined your market products get stuck into it.
You may have decided to sell at flea markets too. It will give you a
little break from the workshop for one day a week and can be a fun
and a social thing. If that is not you, maybe place an add in the local
paper or drop some leaflets in some letter boxes near by. The local
craft store or wood furniture store or even secondhand furniture
store may like your product on a consignment basis. Give them a
commission for each sale.
Whatever way you decide, make a start. You may need some
woodworking plans to give you some ideas. Whatever way you go,
you will be having fun and gaining some extra cash. Go for it.l
I have included some woodworking plans and patterns here for some
ideas for you.
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5. Finding More Clients for Your Woodworking
Business
Woodworking is beyond a mere hobby since it could be one of the
best ways to earn money while having fun. Before venturing out in
this kind of business, it is crucial for you to first assess the industry
including the market demand. It is also best if you could evaluate the
type of products that are popular in your area.
Basically, concentrating on woodworking products that are practical,
durable and affordable is important since you need to employ
business acumen without compromising art. Business opportunities
could be found with small carpentry shops, events on wood crafts
and carpentry, night market, trade shows and many more.
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As the business expands, you might also want to make your special
design and sell them to prospective clients. Nowadays, there are a
lot of opportunities for wood crafts in interior designs and also with
fashion industry. Carefully crafted home decors are always popular.
Those with creative hands also have opportunities to benefit from
wood frames, statues and novelty crafts. Marketing woodcraft
products through the internet is also another practical option.
Bear in mind that when you create high-quality products, without
stable pool of clients, you might be disappointed with this kind of
business. So the real challenge here is finding customers. There are
varied ways you can entice long-lasting clients. All you need to do is
to have great marketing skills. A more conventional method is
through placing ads in newspapers, radio or even TV. You can be
amazed to learn that despite of the changes in channels of
advertising, traditional forms are still effective. Try proven and
effective ways of promoting your business such as fliers and posters.
This latter option is effective for local advertising and it is not for
long term. Nevertheless, it is a great way to make people be
informed that you have such wood products.
Another option you could take is to promote your business online.
With the emergence and the popularity of the World Wide Web,
people from all walks of life are using the web to explore different
things. This includes woodworking patrons who are looking for
products they could buy for their homes or place of business. A great
thing about the internet is that the information here could be
accessed by people around the world and so you can reach a global
market. You can try free online listings or you can create your own
website. Just make certain that your website is visually attractive and
easy to navigate.
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