how to make your product awesome building a community around
TRANSCRIPT
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Come rendere il proprio prodotto una bomba! creandogli una community attorno
Alessio Fattorini
MILAN 25-26 NOVEMBER 2016
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John Vincent Atanasoff
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The Atanasoff-Berry Computer
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Shockley - Bardeen - Brattain
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Thompson e Ritchie
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“To go fast, go aloneTo go far, go together
- African Proverb
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Hello!Alessio Fattorini
community.nethserver.org
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Linux SysadminSupport Specialist and Project Manager at NethesisProsecco evangelistNethServer Community Manager
ale_fattorini
Who
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Go FarCommunity is the key to go far
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Why?
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The best way to have a good idea is to have a lot of ideas
Dr. Linus Pauling - American chemist
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Innovation
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Innovation★ Diversity
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Innovation★ Diversity★ No matter who you are, most of the
smartest people work for someone else (Joy’s Law)
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Innovation★ Diversity★ No matter who you are, most of the
smartest people work for someone else (Joy’s Law)
★ 90 % of all community feedback is crap○ this means 10% is gold! (J. Atwood)
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Ivory Tower Development
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Ivory Tower Development
★ It’s dangerous to create an evironment where developers have no idea who the users are
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Ivory Tower Development
★ It’s dangerous to create an evironment where developers have no idea who the users are
★ Developers assume everyone else is a developer
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Ivory Tower Development
★ It’s dangerous to create an evironment where developers have no idea who the users are
★ Developers assume everyone else is a developer
★ You’re not your users!
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From the outside
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NethServer is an operating system for Linux
enthusiasts, designed for small offices and medium
enterprise
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NethServer is an operating system for Linux
enthusiasts, designed for small offices and medium
enterprise
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NethServer is an operating system for Linux
enthusiasts, designed for small offices and medium
enterprise
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What’s your audience?
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Comparisons
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““Given enough eyeballs, all bugs are swallow ” - Eric S. Raymond ”
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Testing and Bugs
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Content
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Spread the word
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Support
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Development
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Translations
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Loyalty
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Loyalty★ It’s much harder to leave a group
of people you’re connected to than a faceless product
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Loyalty★ It’s much harder to leave a group
of people you’re connected to than a faceless product
★ In community you’re building connections with people which is way more powerful than features
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How to make your product a habit?
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Habit
★ There are at least two ways to build a habit around an infrequently used product: content and community (Nir Eyal)
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How to build a community?
In a nutshell
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If you build itthey won’t come
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But my project is a great idea and my code is solid!
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Why?
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Code is not the challenge of a product-based
community, people are.
Let’s put them first
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Keep your values always in
check
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Linus Torvalds
You need to have the people-people, the communicators, the warm and friendly people who really want to hug you and get you into the community, but that’s not everybody and that’s not me. I care just about the technology.
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You need a CMGR
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You don’t launch a community
Start small and grow organically
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Create a founders group
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You’ll need to manufacture the first interactions
Create actvity
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Be Welcoming
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Be Welcoming
★ First experience is critical★ Feel acknowledged★ Know what to do first★ First post prompt response
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Be inclusive
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Be inclusive
It doesn’t matter how fun and amazing your project is. If people
don’t feel safe they won’t contribute
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Be inclusive
★ Create a space of emotional safety★ Be humble - don’t patronize★ Your opinions counts★ Don’t take yourself too serious
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Thank you Toolset
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Be supportive
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Be supportive
★ They join community to get help not to give it
★ Social Debt Culture between members★ Offer opportunities to members to give
help in return
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An answer for everyone
★ Don’t let everyone is talking but no one is listening and responding
★ Train your community to answer
Outcomes
Inclined to participate
Leading by example
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Be ready to discuss
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My opinion counts
The best way to make people feel you’re listening to them is to actually listen to them
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Listen to your community
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Listen to your community
But don’t let them tell you what to do
- J. Atwood
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Half baked ideas
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Half baked ideas★ Open discussion★ Don’t approach with a blank state★ Be aware of bikeshedding ★ Make your questions specific and
provide half the answer yourself★ Always a trade off
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Be Transparent
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Be transparent
★ Work out loud!★ Open roadmap and open discussions★ No changelog! Release
Announcement★ Show what kind of contributions your
looking for and how much they matter
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Be transparent
Some of these might seem obvious but plese keep in mind:
THIS IS NOT ABOUT YOU!
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Autonomy
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Get the word out★ Go where your future contributors are★ Your project is much more than your
code★ You know everything about what you
have made. Nobody else does★ Blogs, reviews, podcasts, press relations
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Rituals
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Events
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Community is much more than belonging to something
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Community is much more than belonging to something
It’s about doing something together that makes
belonging matter - B.Solis
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Thanks!Any questions?
You can find me at @ale_fattorini