how to make virtual network services a winner rather than an integration disaster
TRANSCRIPT
How to make virtual network services a winner rather than an integration disaster
Yonatan Klein, Director Product Management
October 2015
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Case Study – Customer Facing Services:
Tier-1 mobile operator
>25M
Security Services
Addition to ARPU
Incremental Revenue
2
Total subscribers
>5Msubscribers
Average of 1€
per month
Over €70M per Year
The service provides value to the end user
The service providesvalue to the operator
Individual
Family
Dept. A
Dept. B
Business
Central ManagementNetwork-based Web Security
Multi-tenant profiles
Service Provider
• Time to Market in less than 4 months• ROI within 12 months
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About Allot Communications
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Markets Global presence in five continents
• Mobile Operators• Cloud Operators• Fixed Line Operators• Enterprise
Customers
• >150 Mobile Operators • >1000 Fixed Broadband Operators• >4000 Large Enterprises• >1.5B End Users
Trusted partner of Tier1 operators
Traded on TASE since 2010 –Symbol “ALLT”
ExtensivePartnerecosystem
Traded onNASDAQ since2006 – Symbol“ALLT”
Founded in1996
Analytics
Security
Traffic Management& Optimization
Policy Control & Charging
Allot Solution Domains
NFV Trend 1: Technological Trend
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Reduced Capex
Avoid Vendor Locking
Shorter Time to Market
Openness
Increase Innovation
Reduced Opex
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Applications Users
On CampusPrivate Cloud
In the Branch Office
At Home
On the Road
WAN
INTERNET
BYOD
24
/7
ALWAYS CONNECTED
Public Cloud
NFV Trend 2: IT on the Cloud
The Internet is the new ITensuring Availability, Performance & Security across Clouds
Network Services Migrating to the Cloud
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Enterprise
Fixed Line Consumer
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Service Provider
POP / DC
Mobile Consumer
Virtual Network Services are key to operators
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NFV: CSP Operations/ Technical Trend
> Cloud Services:Market Trend
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Virtual Network Services are Key
• Capex / Opex Reduction
• Agility in New Offering
• Added Value
• New Revenue Sources
Customer Facing Services:• DDoS protection• Application Firewall• Secure Web Gateway• Anti-malware• Content Filtering• Application Visibility &
Control (AVC)• Optimization • Etc.
Resource Facing Services:• Network Security• Application Visibility &
Control• Caching• Network Optimization • Policy Control and
Charging• Etc.
The Challenge
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ReliabilityTelco Grade
AgilityTime to Market
Reduced Total Cost of Ownership
Manageability
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What are CSPs expecting from NFV?
Hybrid (Virtual & Physical)
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The NFV Reality
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What we may end up withA “cluttered” NFV that just does not function as we hoped for
Courtesy Lego Corporation
What we wantA well-structured NFV that functions as a well-oiled machine
The Integration Challenges
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In a recent service provider survey, vast majority of respondents cited lack of interoperability, service management concerns and system integration challenges as the key hurdles to the deployment of NFV
* Source: LightReading Webinar “The State of the State: Preparing for Next-Gen Communications
Infrastructure” held on August, 2015
“The key challenge for growth of an open ecosystem is to achieve interoperability for the key interfaces identified in the NFV Architectural Framework. ” ETSI NFV White Paper #3, Oct 2014
is like a thorn in the flesh for NFVIntegration
Dimensions of Integration
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Integration of Multiple Network Services / Functions1
Integration with Network Control Plane2
NFV Environment Integration3
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Handling the Challenge
The Integration Balance
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Per-
Pro
ject
Pre
-inte
gra
ted
Best of Breed
Open
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Less Complexity
Reduced Time
Lower Cost
Synergy ofJoint Elements
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NFV Vision: Accelerate Time to Launch & Revenue
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VAS+VNF creates a pre-integrated virtualized service
that accelerates time-to-revenue
Service Deployment
Traditional Deployment
NFV Deployment
Pre-integrated Virtualized Services
Service Time to Launch of Services Launch Cost
Level of pre-integration
Big Data Analytics Anomaly Detection Application Visibility
Web Security Traffic Management
Customer-facing Services
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Services Synergy Example
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Resource-facing Services
\Services
Engines
But Can we Re-use existing Interfaces?
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Network Integration 3GPP interfaces
NFV Orchestration
• NFV Standardization did not eliminate the need for network integration.
• Experience and interoperability withcontrol interfaces is key
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Allot’s Virtual Network Services
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NFVI
COTS HW
Virtualization Layer
Allo
t V
NF
Man
ag
er
ESXi
Other VNF Managers
NFVOrchestrator
Virtualized Infrastructure Manager (VIM)
NCX KVM OVS
NFV MANOOSS/BSS
Service Policy
Charging
Customer Engagement
Application Awareness
Multi-tenancy
Anomaly detection
QoS
Big Data
Network Integration
Allot Customer VisibilityServices
Allot Customer Experience Services
Allot Customer ProtectionServices
Allot VNF Framework
Network Control Plane VNFs
Co
ntr
ol P
lan
e A
PIs
Visit us at Allot’s booth #25 and watch our demo:
Deploying Reliable Services in a distributed architecture using SDN/NFV architecture
Take Aways
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The market is looking for Virtual Network Services
Goal: Fast Time to Market & Reduced TCO
CHALLENGES
SOLUTIONS
Harmonize Old & New Services
The Integration Challenge
Multi-location
Interoperability: Add VNF APIs on top of 3GPP
Balance pre-integrated service with openness
Policy Centric, application aware
Efficient Service Deployment
User/ Control plane separation
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THANK
Find out how Allot can help YOUR business to become a leading Digital Lifestyle Provider
Email [email protected]
U
www.allot.com