how to make the switch to conversation-driven sales
TRANSCRIPT
How to Make the Switch to Conversation-Driven Sales
The sales landscape has shifted.
With the rise of real-time messaging and the on-demand economy…
With the rise of real-time messaging and the on-demand economy…
Buyers have come to expect a new type of experience — one where conversations happen on their terms (not yours).
But you can’t provide that type of experience using the old approach to sales & marketing.
Just look at today’s benchmark conversion rates for B2B sales:
Lead-to-Opportunity
13% (avg. time to conversion: 84 days)
Just look at today’s benchmark conversion rates for B2B sales:
Lead-to-Opportunity
13% (avg. time to conversion: 84 days)
Opportunity-to-Deal
6% (avg. time to conversion: 18 days)
So, how do we turn it around? How do we adapt?
It’s the process of having real-time, one-to-one conversations in order to capture, qualify, and connect with your best leads.
QUALIFYCAPTURE CONNECT
?
Visitor Lead Opportunity Customer
This same conversation-driven approach can be applied to Sales. Here’s how it works…
Conversation-Driven Inbound Sales
3 Steps for Adopting
STEP 1Replace lead forms with conversations.
STEP 1Replace lead forms with conversations.
STEP 2Target your website’s
high-intent pages.
STEP 1Replace lead forms with conversations.
STEP 2 STEP 3Target your website’s
high-intent pages. Schedule demos 24/7.
3 Steps for Adopting
Conversation-Driven Outbound & Account-Based Sales
STEP 1Set up personalized welcome messages for target accounts.
STEP 1Set up personalized welcome messages for target accounts.
STEP 2Connect outbound email to real-time messaging.
STEP 1Set up personalized welcome messages for target accounts.
STEP 2 STEP 3Connect outbound email to real-time messaging.
Get alerts whenever prospects visit your site or open email.
Want to learn more about conversation-driven sales?
Click here to read our in-depth post.
See why thousands of businesses are using Drift to generate CQLs and close deals faster.
