how to make more effective of your social media activities

@zoe_cairns #ZCSocialMedia socialmediaandbusiness zcsocialmedia.com

How to make more effective use of your Social Media activities

Zoe Cairns

It’s all down to your strategy plan!


Who Am I?

International Social Media SpeakerSocial Media ConsultantSocial Media Management Agency


What is Social Media?


Just Like Networking!


The main social media platforms


What Social Media Platform???

Your Social Media Strategy will determine this!


What is a Social Media Strategy?


Like a Business Plan


Social Media Strategy


Step 1 – Determine Your Goals and Objectives


Presence and Awareness


Communities


Thought Leadership


Key Centres Of Influence


Traffic To Your Website


Social Media Reach


Step 2 - Define Your Target Market


Step 3 – Key Centre Of Influencers


Step 4 –What are your competitors doing?

• Check all the social media platforms• Where are they engaging?• How are they engaging?• What are they engaging with?• What response are they getting?• What do you like and dislike about their activities?• What could you mirror of the bigger brands?


Step 5 - Content and Campaigns

Conversation Articles

Tips Promotion

Content Template Strategy

• Twitter Chats• Themes• Exhibitions/Shows• Trending Topics• General Topics

• Blog Posts• Publications / Industry

Journals• Latest News / Articles

• FREE Products• Products• Services• Events• Offers• Promotions

• Top 10 Facts• Top 10 Tips• Infographics• Quotes• In the day of the life of• Top 10 Reasons Why


Step 6 – Join Conversations, Engage

• After you have done your research – post comments, tweet out, join groups on Linkedin, send out your videos and start engaging with influencers within your industry online


Step 7 –Monitor & Measure

• Measure your monthly success• Make sure its consistent with your business goals and

objectives• Use tools to produce these results for you.• Keep a monthly record• Have an action plan!


Use Tools To Manage Your Activities


In Conclusion

• Social Media Strategies vary for every business and industry• Strategy not a tactic• Without a social media plan you will become overwhelmed

and your efforts will fail


Any Questions?

how to make more effective of your social media activities

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