How To Make Money Online

Zachary Zawarski

Copyright Notice

● The contents of this presentation are copywrited by Zachary Zawarski.

● This presentation may be sent and shared with friends and co-workers.

● This presentation cannot be sold or re-used as part of a person’s marketing material.

● All rights are reserved.

About Me

● Attorney– The Law Office of Zachary Zawarski– ZawarskiLaw.com

● Website Development– 12 years of experience.– Started in High School.

● Google Apps– Zadling.com– Come back for my next presentation.

Online Accomplishments

● Website generated 2.5 million page views per month at age 16.– Average: 15,000 unique visitors and 80,000 page

views per day.

● Manage 30 domains.

● There are 185 million websites in the world. My website is in the top 90,000. Top 0.0005%.

Today's Agenda

● Learn how to increase traffic to your website.

● Learn how to monetize your website.● Learn how to increase conversions from

your website.● Ultimately boost your bottom line.

Getting Traffic

● Three Sources of Traffic– Direct Traffic– Referring Websites– Search Engine Traffic

● 60-80% of traffic from search engines!

Questions I'll Answer

● How do you get traffic from search engines?

● How do I get on the first page of Google?● Why can't I find my website on Google?● How can I improve my search engine

rankings?

Things I'll Show You

Ways to make money online!– Advertising– Affiliate Marketing– eBooks– Lead Generation

How Websites Get On Google

● Process of adding webpages to Google is called “indexing.”

● Webpages are index by “spiders.”● Sites are added to index once the spiders

find the link on another website and start the process of “crawling” the website.

First Step: Google Your Website

● To see if you're site is indexed by Google, Google the name of your website.

● Does it come up? Is it ranked #1?● If not, search the following:

– site:www.yourwebsite.com– Shows you a list of all pages that have been

indexed.

Adding Website To Google

● Your website is likely already on Google.

● If not, visit: http://www.google.com/addurl/

● Or place a link on another website.– Easy Way: Comment on a blog article and include a link to

your website.

– Another Way: List your business on directories such as Google Places, Yahoo Local, Yellow Pages, and Super Pages (More On This Later).

How Are Pages Ranked?

● Google has an algorithm known as “PageRank.”

● Ranks pages based on their popularity (i.e., the number of other pages that link to them).

● Bottom Line: You get better rankings based on good content + other pages linking to that content.

Elements of PageRank

● Factors Google Uses To Rank Sites:– The Two Big Factors: (1) Content; and (2) External Links

– Other Factors:● Keyword Location – In Title, Headers, Descriptions, Body● Keyword Density (3-6%)● Site Size – Bigger is Better● Load Speed – Faster is Better● Website's Age – Older is Better● Update Frequency – More is Better● Number of Years Register – Longer is Better● User Behavior – Traffic, Time Spent, etc.

Content Is King

● Best strategy to get more traffic – write, write write!

● Second best strategy – write more!

● Set a writing schedule and stick to it!

● Pay SEO Copywriters if you are too busy.

Why Writing Is So Important

● Tells Google what your website is all about.

● Leads to better search engine rankings and traffic.

● Conveys to your visitors that you're an expert in your field.

● Establishes a sales message to urge your visitors to take action.

Example: The Immigration Law Group

● NationalImmigrationLawyers.com

● Paid a freelance writer $80 for 10 articles.

● Articles generated a few hundred visitors which produced 4 leads that became clients within the last 3 months.

● Earned thousands of dollars by providing their legal services.

Writing Tips

● Develop your area of expertise.● Target a niche.● Always urge the reader to take action.

– Call you?

– Sign up for your newsletter?

– Download your eBook?

– Add you on Facebook or Twitter?

– Purchase directly from your website?

– Schedule a free consultation?

Targeting Keywords

● Write down 5 keywords you want to target.● Ideally 3-6 words.● Be specific.● Locations are a great way to target keywords.

– Good Example: Business Consultant vs. Lehigh Valley Business Consultant.

– Better Example: Lehigh Valley Small Business Consultant, Bethlehem Life Insurance Agent.

How To Write Articles For Search Engines

● Checklist: (1) Expertise; (2) Niche; (3) Targeted Keywords.

● How to Write For SEO:– Ideal Article Length: 300-500 words.– Proper Keyword Density: 3-6%.– Make sure keywords are in your website's URL,

title, description, header, and body.– Automatically done with WordPress.

Using WordPress

● Content Management System– If you have a website,

switch to it.– If you want a website,

make sure you use it.

● Reasons to Use It:– User friendly. Easy to add content.– Search-engine friendly.– Notifies Google when new content is added.

Obtaining Links

● Strategies:– Exchanging links with

other websites.– Purchasing links on websites.

● Seek out pages with high PageRank.

– Blog Directories– Business Listings

● Yellow Pages, Supper Pages, BrownBook.net● Google Places, Yahoo Business, Bing Local

Not All Links Are Equal

● Follow vs. No Follow Links– Commenting on blogs used to be

a way to get lots of easy links.

– Brought on “comment spammers.”

– SEO “juice” from these links were then disabled to discourage this practice.

– Links on Facebook, Twitter, and blog comments “don't count” for SEO.

– When sites link they “vouch” for that site. If they don't, they “no follow” it.

That's how you drive traffic to your website.

Here's how you make money.

Revenue Sources

● Google AdSense

● Affiliate Marketing

● eBooks

● Lead Generation

Google AdSense Overview

● Google's advertising platform for publishers.

● Displays targeted advertisements.

● Advertisers bid on keywords.

● Publishers are paid each time a visitor clicks on the ad.

Google AdWords Tips

● Very good cost-per-click rates for professionally-related keywords.– Can earn up to $3-5 per click

for certain keywords.

● Can be blended into your site using the same color scheme to increase click-throughs.– Average click-through rate is about 0.5%

Affiliate Marketing

● Programs where you get paid when somebody purchases something or signs up with another website.

● Example: You are an life insurance agent, so you want life insurance leads, but you don't mind referring car insurance leads elsewhere.

By signing up with an affiliate, you can earn $10 for every car insurance quote requested from your website.

Affiliate Marketing Programs

● Excellent Directory: AffiliateScout.com

● CommissionJunction.com

● Google Affiliate Network

● Amazon Affiliates Program– Advertise Amazon items on your website.

– Earn 4-10% commission on all items sold.

– Can even use widgets which let Amazon pick products based on the users preferences.

eBooks

● If you've established yourself as an expert in a particular area, you should absolutely begin writing an eBook.

● A great source for passive supplemental income.

● Builds credibility and trust for lead generation.

eBook Tips

● Collection of tips are very successful.

● People are looking for instructions.

● Use a sample from your eBook to encourage visitors to sign up for your email newsletter.

● Not enough time? Use transcription software.

Before You Begin

● Step 1: Market Research– Goal: Find a topic that people

are interested in that hasn't already been flooded.

– Access demand for subject matter.– Access competition.– GoogleKeywordTool.com

● Shows you monthly search volume.● Shows you keyword competition.

– Don't want to write only to find out there's no demand or too much competition.

Writing Your eBook

● Step 2: Writing Your eBook– Develop the book's title and subtitle.– Develop thesis statement.

● What problem are you addressing?● How will you solve it?● All chapters must support the thesis.

– Organize outline.– Begin Writing - write a page per day!

Writing Tips

● Use a casual tone.

● Utilize white space.

● Use lists, images, charts, sidebars, to keep the reader's attention.

eBook Marketing

● Step 3: Marketing Your eBook– Single page websites work best for eBooks since

it's completely targeted.– Utilize a video introduction.– Gain exposure through Affiliate Marketing.– Advertise on Google AdWords.– Promote on your blog, Facebook, and Twitter.

Lead Generation

● Passive income is great, but the #1 reason we have a website is to generate leads.

● Rule #1: Always include your phone number at the top of every page.

● Rule #2: Develop calls to action.

● Rule #3: Develop your referral network.

Who is the online visitor?

● 70% of website visitor are in the early state of buying – they're investigating, but not ready to purchase.

● Tip: Make an offer for them to give you some of their information (e-mail address).– Free consultation? Coupon?– Video tutorial or guide?– Your eBook?

Call to Action Tips

● Describe benefits rather than features.

● Speak to your customer rather than about your product/service.– DON'T: Just talk about your product/service.– DO: Tell them how your product/service can solve

their problem.

● Bottom Line: What's in it for me?

Conclusion

● Step 1: Generate Traffic– Write content frequently.– Focus on niche keywords.– Search Engine Optimization.

● Step 2: Monetize Your Website– Google AdWords– Affiliate Marketing– eBooks– Lead Generation

What's On Tap

● Next Presentation: How to use different Google tools to become more productive.

– Google Apps– Google Mobile Sync– Google Voice– Google Analytics– Google Alerts– Google Trends

QuestionsDoes anyone have any questions?

Zachary Zawarski

610-417-6345

zzawarski@zadling.com

www.zadling.com