how to make mobile video in public relations
TRANSCRIPT
About Craig & Capture Media
CRAIG SINCLAIRVIDEOGRAPHER
c r a i g @ c a p t u re m e d i a . t v0 1 3 1 5 6 1 2 2 3 1
Where do you start with video?
• Camera?• Talent?• Location?
How about an idea?
My Favourite PR videos
My Favourite PR Videos
My Favourite PR videos
Planning is key
• Reassures your client/journalist on finished product• Keeps your shoot time down• Keeps your editing time down• Gives you a base minimum of the amount of footage needed• The equipment you need• People involved• Props• location
What to shoot your video with
• Phone• Video camcorder
Phones
• 30FPS on iPhone• Slo-Mo up to120FPS• Various Resolutions• Limitations
Video camcorders and DSLRS
• FPS varies between 25-60• limitations
Things to utilise
• Lower Thirds• Hands-free Headset• Natural Lighting• Hard to reach spaces• Image stabiliation
Editing on Mobile
• Premiere Clip• Quik• Built-in Editors• Exporting
THINGS TO AVOID
• Text• “Fancy” animations
and effects• Copyrighted music
Beyond that…
• How media accept online video…• Different formats for different
platforms
Advance your videos
• DSLRS• Camcorders• Lighting• Wireless audio• NLE Editing suites (like Final Cut or Premiere pro)