how to make innovation a reality at work
DESCRIPTION
Innovation can mean many things. What is the most effective way to bring innovation to your organization? Stanford d.school's Perry Klebahn and Jeremy Utley will discuss how to routinely innovate in your job.TRANSCRIPT
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How to Make Innovation a RealityHow to Make Innovation a RealityAt Your Work
With Perry Klebahn and Jeremy Utley
how to make innovation a reality at
your work
CC Perry Klebahn, Jeremy Utley
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refuting
4 MYTHS
about innovating
workplace
CC Perry Klebahn, Jeremy Utley
in the workplace
The Lone RogueIt’s an easy sell
Customer knows bestIt’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
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The Lone RogueIt’s an easy sell
Customer knows bestIt’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
GE
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GE
GE
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Empathy Tip: leverage Diverse Design Teams (perspectives)
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The Lone RogueIt’s an easy sell
Customer knows bestIt’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
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SNOW-SHOECOMPANY
ATLAS
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The Lone RogueIt’s an easy sell
Customer knows bestIt’s a lightening bolt
Why notuse the data?
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• em∙pa∙thy: the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another
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you can think through the experience of another by understanding it completely
you can feel what another is feeling by immersing yourself completely in an experienceexperience
or simply, getting to WHY
CC Perry Klebahn
an INSIGHT : is what makes empathy actionable for a design team
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Observation + Inference= INSIGHT
An act or instance of
noticing or perceiving
Observation + Inference= INSIGHT
noticing or perceiving
a need.
(“What?”)
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The act of reasoning
from evidence or
factual knowledge
“ ”(“Why?”)
An act or instance of
noticing or perceiving
Observation + Inference= INSIGHT
a need.
(“What?”)
Bill Modgrige
Getting to insights: Empathy map
What people SAY What people THINK
What people DO What people FEEL
Expl
icit
Impl
cit
Observable Inferred
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The Lone RogueIt’s an easy sell
Customer knows bestIt’s a lightening bolt
CC Perry Klebahn, Jeremy Utley
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innovation is not an event
innovation is a (design) process
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Why Do They Call it WD-40?
prototype: fail early and often
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Hyatt
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