how to make hunger a hot topic. what is no kid hungry? we’re not (just) ending childhood hunger in...
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HOW TO MAKE HUNGER A HOT TOPIC
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What is No Kid Hungry?
We’re not (just) ending childhood hunger in
America.
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We’re not (just) ending childhood hunger.
We’re giving kids a chance to be kids. We’re helping parents make a
healthy home.
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We’re not (just) ending childhood hunger.
We’re making government more efficient.
We’re building a more productive workforce.
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We’re not (just) ending childhood hunger.
We’re making sure teachers can focus on teaching.
We’re preparing the next generation for success.
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What Matters to the Public?
• Top 10 Priorities for Government, % Extremely/Very Important
• January 4-8, 2014, Gallup
The economy 89Education 81Healthcare policy 77Social Security and Medicare 73Terrorism 72Poverty and homelessness 69The military and national defense 68Crime 68Taxes 62The distribution of income and wealth 57
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Consumers Care About Childhood Hunger
of Americans say that child hunger is a major or important issue to them (ranking higher than healthcare, climate change, income inequality)91%
Seen in
Com-munity
32%
Heard About It, But Not Seen
32%
Not Been Af-
fected 25%
Personally Af-fected 11%
4 in 10 Americans have been personally affected by or have seen childhood hunger in their communities
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Changing the Conversation
Education
Economy
Health
Hunger
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Childhood Hunger: An Education Issue
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Childhood Hunger: An Education Issue
Within a couple of weeks (of receiving free school breakfast), I saw a disinterested, unmotivated, uninvolved student become a talkative, humorous, optimistic scholar. - Teacher in Illinois
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Childhood Hunger: An Economic Issue
• Balancing state budgets: Participation in federal nutrition programs brings in federal money
• Building strong communities: $1 in SNAP spending = $1.73 in local economic activity
• Creating economic security: Nutrition education empowers families with lifelong food budgeting skills
• Readying the workforce: Kids who eat breakfast have a 20% higher graduation rate and make $10,000 more a year
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Childhood Hunger: A Health Issue
It’s less expensive to make sure people don’t get hungry than to deal with the far more expensive healthcare costs of not having access to food. – Dr. Hilary Seligman, University of California – San Francisco
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Childhood Hunger: A Local Issue
What are some other hot topics
in your community?
Does childhood hungerplay a role?
What’s your narrative?
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Best Practices
• Developing a narrative:- Frame work in the context of hot
topic issues- Focus on solutions and impact- Build a vision for people and give
them a way to take part
• Deploying a narrative:- Seek and train validators- Be consistent AND keep it fresh
“Say the same thing but use different words” Exercise:• Access partners: find a different way to say “Cooking Matters helps low-income
families better budget for food.”• Cooking Matters partners: find a different way to say “School breakfast leads to
better math scores.”
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Video: Jeane and Jahnique
http://vimeo.com/86613069
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Tools and Resources to Build Your Narrative
It’s Dinnertime Report Summer Meals Survey
62% of families
report spending $300 more
during the summer on food
Deloitte Study & Teacher’s Report Story Telling & Videos
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QUESTIONS?