how to make google chrome number one mobile browser
DESCRIPTION
Addressing a brief on how to make Google Chrome mobile browser number one. At the same time, how to create an ecosystem where Google Chrome is the glue and the vehicle connecting different elementsTRANSCRIPT
making the best,first by George Achillias MBA
63%$of$mobile$owners$use$their$phones$to$go$online.$
34%$of$mobile$owners$go$online$mostly'using$their$phones.$
...how things are
source: Qualcomm and Nielsen 2013
By#2014,#mobile#internet#is#predicted#to#take#over#desktop#internet#usage.#
source: Device Essentials
...market
source (April 2013): http://marketingland.com/safari-keeps-the-lead-winning-61-of-the-mobile-browswer-marketshare-38593
Apple’s Safari on the iPhone and iPad amounted to about 60 percent of requests versus Android’s browser, which was seen no more than 33 percent of the time
But those with Android phones appear to use their browsers a little more often when there’s only a cellular network present. In those cases, Android accounted for between 41 percent and 44 percent of requests seen by Akamai to Apple’s 30 percent to 38 percent
source: http://allthingsd.com/20131016/apples-safari-made-up-most-mobile-browser-traffic-in-q2/
source: Space 150
MOBILE is “eating
the world”
safari dominates the market for three reasons !-it is there -iOS still a bigger and more in use ecosystem -people unconsciously open Safari to browse the Internet on their mobile devices
... the real estate approach
when we want to increase the value of an area, we increase
what the area has to offer plus we offer things people
can’t find somewhere else
We aim to make people a share experiences, different screens,different devices, one browser. The mobile Google Chrome
create specific perks accessible only when people browse the net using chrome (either on their mobile devices or desktop ones)
source: Google and Yahoo!
run a really well managed Facebook campaign
focusing on driving people to use Chrome
people interact more and more with ads
while using Facebook on their mobile
devicessource: digital marketing arts
Doubleclick, September 2013; “The State of Mobile Advertising,” Opera MediaWorks, July 2013 2
Doubleclick, September 2013; “Quarterly Benchmark Report,” Celtra, August 2013 3 Ad Effectiveness, Dynamic Logic, 2010-2012 Additional Sources: Adweek,WebProNews
iOS Smart App Banner can prompt users to open or install Google Chrome, and are easy to implement using a meta-tag in the head of each page. !!They are less obtrusive than modal windows and are native components so won’t impact performance or suffer from usability problems as a modals often can
source: digital marketing arts
source: digital marketing arts
“intents are the glue between application components, both within an app, and across different apps. They allow apps to outsource tasks to other apps (that they may not even know about) using predetermined interfaces”
!-Roman Nurik
Why is this useful? !Intents enable users to choose the app they prefer to use ( in our case the Google Chrome) when completing a task, such as sharing a link, saving a file or opening a URL.
Reminder: The beauty here is this is an enhancement. The web page simply contains a URL. And this URL is our job to make it open only in Chrome. (If the user has two browsers installed (for example, a text to speech browser), and hasn’t designated a default, both will respond...and the user can make a choice).
Reminder (again!): It is all about having the right URL. The beauty here is this is an enhancement. The web page simply contains a URL. And this URL has to open with Chrome.
Thank you
George Achillias MBA @thibetianpictures are from flickr