How to make effective your Channel Marketing StrategyUtilize your skill & do it by yourself Copyright 2015 by ______________________ - All rights reserved.This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

- From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

Respective authors own all copyrights not held by the publisher.

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document. IntroductionI want to thank you and congratulate you for downloading the book, How to make effective your Channel Marketing Strategy.The rise of social networks and some digital marketing platforms has revised the channel marketing strategy rules, so you have to be tricky to understand the fact. Even it is true for any business online that still havent created a formal marketing plan. This book is planned to drive your businesses in shape and learn to use opportunities. There is some important element of a marketing plan that you never watch. You have to know the process marketers use to determine how to best communicate their products attributes to their target customers. This book will allow you to understand how to manage customer needs, competitive pressures, available communication channels and carefully crafted key messages. In that case effective product positioning ensures that marketing messages resonate with target customers and compel them to take action.

Channel marketing allows manufacturers to transfer the ownership of their goods to another company or retailer. So you have to keep knowledge about the point of production to the point of consumption in order to maximize sales, brands involved with channel marketing partner with their retail channels. This book allows you to know the most efficient and effective manner in which to place a product into the hands of the customer.

Thanks again for downloading this book, I hope you enjoy it!Drive the maximum exposure to your channel Learning outline

How to engage visitors activity day to day

How to utilize social media

How to use under-utilized channel

How to bring exposure by using promotional activities

This is the challenge in your business driving your customer to your product and get the more views and subscription. You have to know what strategy or angle is going to work for you at its best. For the greater marketing mileage it is very important to utilize your channel properly so that it can give you the maximum exposure and you get the maximum views or subscriber on your channel. Nowadays people are spending more time engaged in various activities by using social media channels, more than any other destination. So what are the best ways to enhance subscription and views to your product or service in your channel? There is no perfect answer. It depends on many thing of your business like size, people, store etc. There are some strategies that you can follow would be effective in engaging targeted audiences.

Now here we go, some amazing strategies that will help you to boost more exposure to your channel.

Prompt your online presence

Nowadays Facebook and Twitter are one of the dominant social media force but these should not be your only social playing ground. There are some new and upcoming social media networks that are slowly achieving the platform in the social market share. Among these upcoming social networks, Google+ has gained enormous attraction that has overtook other networks. Now it maintain an upright position next to Facebook in terms of average monthly users. Now it is whopping 343 million active users.

There are some social networks are also tracking ground, which are focusing on graphics, videos and picture videos as the main focus for content. One of them are Pinterest, Snapchat, Instagram, and Vine and each focusing on certain user based on categories and demographics.So you want maximum exposure for your business then it would be wise to increase and utilize your strong social media presence not only in Facebook and Twitter but also in other upcoming as well as dynamic social media networks.

Trigger your ideas

First you should go through your list of channel that you are going to use. So you can have some brainstorming ideas on how to leverage your channel. Youre probably familiar with these channels. Then fix that what you want to focus on. Especially in the beginning, its important to keep it mind that also consider other avenues to pursue. Some time there are under-utilized in your business. By doing this you could discover traction channels. For example, while your competitors are struggling fiercely over the same 3 ad slots in the top of the Google search results in the same time you could be covering in thousands of new customers with YouTube videos. Use specific social media platform to adopt Your Content Sometimes many business owners make the mistake to post the same kind of content through all the social networks. It the cause fail the business in delivering the unique user experience to social media. But users are looking for from each particular platform. So if you want to broadcast the same type of content to all this will not deliver the same results you want because each social network has focused point on a particular demographic and social user category.For example, users who use Instagram and Pinterest more often they are more interested in content which has a visual nature. They are more attracted to high-quality picture and graphics that tell your story. So here are the key to success is to fit your content for each particular social media platform and with this check which format will work best. By doing so you can boost up subscription of your channel.Add promotional activities and contests

Conducting contest is one of the most effective strategies for social media to get your targeted audiences involved directly in activities that will boost views, subscription to your channel. Other promotional activities are perfect ways to drive their interests and solicit their participation. In that case some point to be noted below;

You have to creative as you can be in arising type of contests to conduct. Making use of the sharing and other viral ingredients available in your channel.

This can bring even more exposure to your channel and upgrade your business as more and more online users join in.

Social media marketing is one of the fastest growing digital marketing channels you can use. But you have to know how to use it. Nowadays social networks are maturing to their full potential and digital marketers that should learn how to grow. These social networks can deliver you better brand awareness and maximum exposure to your business. Start with a little tweet and post or upload. Let it raise exponentially from there.Learning summary

After studying this chapter you should be able to;

Utilize some new and upcoming social media networks Achieve the most views and subscriptions.

Earn maximum exposure

Next chapter preview

In next chapter you will find marketing tools that you can use or analyze to bring the utmost success.

Channel marketing tools and drive your subscribersLearning Outline How to use your channel to drive subscribers

How to rank your website

How to utilize channel marketing toolIt is the most common thing that channels are not stand alone if you can success one channel by creating great content will very likely be beneficial for another one with this. For example when you create any content to attract attention on Facebook and get your backlinks, which will benefit your SEO as well.Below you can find a list of suggestion of some channels with example that are very relevant for eCommerce marketing tool you can utilize to grow successful channel marketing. Marketing through EmailList some prospective customer and collect their email addresses so that you can engage them with interesting content or great offers. By doing this you can stay top of mind and trigger your revenue.For Example: Huckberry is an online outdoor store. They focused on generating in-depth articles that has a perfect similarities with what their audience wanted to read. To distribute of these articles and build up their subscriber base they created an email newsletter. It was actually work and become successful. Their first years of business the attract customer and grow their list to about 13,000 subscribers!

Search Engine Optimization If you want your website to rank higher, then this is the process of getting your website to position higher in the search results is SEO. This is often done to attract customers and links by creating good content.Example: Petflow sells pet products. It started a new site with the latest news stories, pictures and videos. Few of the articles was about pets or pet products. But the popularity of the media site has developed the rankings of their actual products.Work your affiliate marketing The beauty of affiliate marketing is that you dont have to invest time and effort to create a product to sell.

In this strategy you can drive traffic to your site by a third-party. You have to pay a commission for every sale that results from this traffic. By doing this you can easily drive your subscribers.For Example: Crazybargains.com is a sleepwear retailer. It started an affiliate marketing program on the ShareASale.com platform and generated an increase of 11% in revenue. Building your CommunityYou can make your sales always easier if you have a group of people who follow and believe in what you do. You can build this community in many ways and on different platforms. It can be via email, the comments of your blog or face-to-faceExample: LuxyHair sells hair extensions. They build up an impressive follower by uploading videos contained hair styling advice in YouTube over 2 million fans. Organize real-life eventsYou can also organize real-life events besides virtual community building that will help to create a tight knit community. This can be type of small a get together with your customers, a tasting session, an exclusive product preview, full-fledged pop-up shop or workshop etc.

For Example: Swell.com made an event by touring around with a Bikini Truck to make shopping for swim gear even easier.Display ads

You can use banner ads on sites, on social networks like Facebook and in apps. If youre trying to catch a customer who are reading a news article or checking updates on Facebook, you have to deliver a message that grabs their attention.For Example: State Bicycle Company used Facebook Ads to promote its pages & store and their target fans ware certain music bands. Within a year they drive their sell an additional bikes that worth USD 500,000 with these campaigns.Learning summary

After studying this chapter you should be able to; Learn to drive your subscriber Build your community on different platform

Provide the content to attract the attention

Next chapter preview

In next chapter you will find some challenges of channel marketing and some solution on that. It will help to manage efficiently channel partners

Challenges of channel marketing & how to overcome itLearning outline How to recognize challenges of your channel

How to utilize channel partner

Motivate your channel partner

An efficient channel provides you coverage of a wide market and an additional source of revenue. It can also can reduce the demand of your own resources by operating additional sales force. However, problems is arisen when channel partners give the priority to competitive products and deliver poor service to your customers. This is the big challenge to ensure managing channel partners carefully and provide the proper level of marketing support.Improve inadequate market knowledge When your channel partners have inadequate product or market knowledge, you can face Channel distribution problems. The result brought you poor service to your customers and you can lost sales opportunities. You can overcome this problem if you give support for channel marketing program.

You can arrange training programs to overcome this problem You can guide your channel partner to improve product knowledge. You can Offer certification courses that enable individuals and partner to qualify for higher status in your channel. You can provide marketing material, such as sample of advertisements or direct marketing campaigns.Motivate your partner

You will have to motivate your channel partners to employ their full commitment to your products, unless you have an exclusive distribution channel with a channel partner. It will be in exchange of other products that they stock. You should deal with authorized channel partners by communication who will drive your revenue to the channel. Try to tie them a revenue targets and it should be Encouraging for channel partners to increase sales of your products by operating incentive programs.Define your own strategy

Channel marketing in general not straight forward, kind of complex in channel. There is some confusion arising from some questions related owners of the customer, account etc. You have to know the answerers clearly of some questions

How do you manage your joint prospect lists? Who manages the list? Are there any issues about data privacy associated with sharing lists? What would be your assessment about ROI if your partner can not provide good reporting? What about nurturing leads? These are just a few questions but you have to know answers before commencing on any program. Take some comprehensive strategies to support the revenue objectives for the channel.

Define your own demand strategy and Take these questions as seriously as you could when it matters you. A well-documentation helps mitigate any channel conflict down the line and have to agree upon strategy.Serve your customer

Channel partners are responsible for relationships with the customers in that case you do not serve directly. Sometimes channel partners provide poor standards of service like providing inaccurate invoice, late deliveries, delays in contacting with customer enquiries etc. make your customer dissatisfaction. It will drop your own reputation that impact your business. You have to produce a set of customer service with maintaining standards and quality, communicate them to distributor teams.In addition to consider above all factors, improve your partner marketing strategy to integrate your buyers, offer content marketing and define your lead management process. You have to build reporting mechanisms to track effectiveness. If something isnt working you will need to make changes quickly.Learning summary

After studying this chapter you should be able to; Understand better your channel partner

Improve the relationship between channel partner and customer

Learn to manage own strategy

Next chapter preview

In next chapter you will find market positioning can help to build a brand and make your communication more relevant.Product positioning and building brandLearning outline How to make marketing communication effectively How to position your brand

How to link differentiation to product

The most vigorous segmentation strategy is market segmentation. From market segmentation you can have different marketing mixes like products, pricing, etc. Product differentiation is somewhat similar but the products and pricing are not the same. You can recognize that in product positioning people may buy the same products to serve different purposes. In some cases product positioning can be used only to make marketing communications more relevant. You can increase brand-building by doing so. For example, when beer advertising run on TV, you can see a beer advertise that is specific to a sport like NFL football. This is kind of product positioning based only on their audience, buying the product is not the reason. Make differentiation and stop bothering

People purchase products for different needs and motivations. If you not make any of them understand the features and benefits of your products, you bring bad reputation for your business. In that case differentiation allows you to be relevant more effectively that helps you to communicate effectively. Nowadays consumers use so many channels to make purchase decisions, it is more important than ever in establishing relationships through social media by providing content, better understanding shopping behavior and promotions. So, your marketing is more effective when your products based on different market segments as their unique needs, wants and motivations. You will be more relevant to your consumers and differentiate or building your brand.The first step in making this happen isyou guessed it, market analysis, specifically market segmentation.

How do you go for it? You can start by identifying the different purchase motivations. It will be for your market segments. This is the why people buy your and your competitors products. What you want to target works best is to prioritize the motivational market segments.For example, working for a manufacturer of high quality nutritional supplements or vitamins, you can identify there five motivational consumers segments. You can find two where your products would be best suited. Then you could focus on better understanding of positioning products to these two segments.Does positioning build the brand?When you are working with who sold wholesale direct to consumer by launching brand in that case you have to identify market segmentation that have some similarities in needs and significant differences across wholesale customers and consumers. Then you could position and merchandise the products differently to the two types of audiences by reaching them in different channels.For example you work in the meal replacements market. Previously, your brand had only been marketed for consumers who purchased materials to lose weight. Then you get to know from market analysis about two other purchase motivations one is meal substitution another is convenience. With this knowledge you can market your brand to two market segments that had not been targeted before.

Learning summary

After studying this chapter you should be able to; Target your market

Learn brand positioning

Understand the needs of consumersNext chapter preview

In next chapter you will find, how to create your brand through right channel and capture your market attention. How to create your brand exposure through right channelLearning outline

How to choose right channels

How to improve brand by social media

How to save more time

How to create brand by blogging

In this day this is open secret that online presence equal to brand awareness. In fact, most marketing experts agree to that your first meeting with a customer presents how you present your brand in online.

Your online brand is what people think of you when you are not available in online. In fact, your online brand is as important as any of the traditional forms of branding. Branding is becoming more important day by day. Most customers are technologically conscious and typically rely on only company's online presence. It have to be more as a validity test of its credibility in the market.

You can capture the attention of the targeted audience by creating an online brand. At present, consumers are looking to connect directly with business owners and hear their stories before they make a decision on whether to buy their products/services or not. There are some key insights as to how to effectively maximize your online brand presence:Choose your right digital channels

Decide first how you love to communicate best. It can be through words, pictures or by speaking. You can try blogging, micro-blogging, vlogging, tweeting or photo-blogging etc. You know both your passion and your talents. First identify your ideal content creation platform and then assess the best digital channels.

Before choosing channels you have to ask yourself some question;

Where is my audience?

What kind of content does this channel require or is it writing, video, or photography etc.?

Do I enjoy creating this?

What channels are people in my industry engaging with? Do I have enough time to dedicate to the channels update?

Do I have at least one channel for creating content and at least one channel for social media promotion?

Social media

Nowadays Social Media Marketing is one of the most cost effective ways to promote both small businesses and corporations. It is able to enhance the visibility of your brand. Social Media Marketing promotes visibility, recognition, brand loyalty. It also able to grow your sales. In addition, social media marketing allows small businesses to compete with an advantage. It enables businesses to reach worldwide audiences.

Save more time

When you want to build your personal brand your time is one of the most valuable assets you have. You have to ask yourself;

Am I better connected?

Am I increasing my followers and my traffic?

Stop spending time on the tactics and channels that arent helping you to bring you the results you require. You can use some handy time-saving tools mentioned below;

BuzzSumo It helps you to identify influencers in your area and find you popular topics for articles. It also allows you to monitor mentions for certain terms.

HooteSuite It helps you to manage your social media presence from the one platform as well as your schedule to posts.

Google Analytics It tells you whats working best and evaluate how to spend your time best.

Google Alerts It allows you to monitor for mentions for your name.

BrandYourself It provide you to control what people find when the Google your name.

Keep your branding consistent

It is very important to expose a consistent branding strategy across all online channels. You can ask yourself one question that is, what is my business really about? Then decide to create brand recognition and help to reinforce the brand. It is common for all business to use several channels to reach out to customers. For example, a business may use its website, blogs, several social networks, document sharing sites and many more.Optimize the websiteCreating and maintaining a website is one of the most important branding tools for any business. So website optimization for optimal performance on search engines is one of the first things you can do to drive traffic to a website. It will help to improve the brand visibility.

Start your blog

By a blog you can enhance brand visibility and improve your chances of success. Blogging is one of the most effective ways to improve the visibility of your brand online. Blogging will assist you greatly to improve your search engine rank. It establish validity in your brand and increases reach. In addition to these blogging helps to cultivate relationships with customers.Learning summary After studying this chapter you should be able to;

Create an online brand presence.

Authenticate this value when creating your online brand presence.

Enhance brand visibility.Next chapter review

In next chapter you will find suggestion about some approaches that help you to make more money in online. Some popular strategies will be discussed.

Some approach to make money from channel marketingLearning outline

How to choose right channel among plenty of them

How to earn from online through channel

How to use some tools wisely

There are plenty of option you can utilize your skill to make money in online. You have to just know what are the method will work for you best. There are some approach you can take just focusing on what you like to do.Sell merchandise

If you can draw well enough, you can print your designs and drawings or set up photos on items like coffee cups, t-shirts, bags etc. and then sell them. Then you can create your own online shop and began to sell stuff. Here is how it works:

Create your design and tune it

You can register at Zazzle.com, CafePress, Threadless etc. to create your own shop as they have merchandise items like cups, cards, t-shirts etc.

Customer will select your online shop, then select a design from your catalog and after that choose a merchandise item. Customer then places order to get the item with your design on it.

These website prints your design on selected items and then send it to customer.f These website will give you share of money they earned from it.Online transcription

Usually you need to listen to an audio or video to make the write up from what was spoken in that. Sometime you may be asked to look at an image it can be a receipt and type out the text details visible in there. It may sound easy, but you need patience, experience and skills for this type of work. You have to able to understand various types of accents, hand writings and thorough knowledge of languages is a must.

You can find this type of jobs through oDesk, eLance etc. But Amazon Mechanical Turks is a specialized service. They offers what they call Human Intelligence Tasks. These tasks are not easy that can be done by computer perfectly and therefore require human intervention. That intervention is what you provide. Client offers a specific payment amount for every such job, it depend on you to decide whether you want to do that job of the offered price or not.Blogging

Professional blogging is one of the best known method of making money from computer based jobs. You can see while surfing advertisements on many blogs. So, you can easily now that the owner of that blog is earning some amount of money from writing the blog content.There are a number of free good blog sites where you can easily setup your blog. After setting up, you can start write up about the things that interest you. Once your blog is settled that means for example when it begins to receive 100 visitors a day, then you can put online ads on it. You can use Google AdSense ads, TechWelkin or you can use ad service provided by other networks. There are some networks you can use like Yahoo!, Media.net and WordPress.com etc. that also provides its own ads.

Online teaching

Yes you can provide coaching by being an online teacher. The great thing is that you can teach virtually anything. So, whatever is your skill and expertise, you will be able to offer lessons to your prospective students.Competency Share is one of the services which allows you to be an online teacher. After registering, you can start offering courses on whatever subject you know wellnhh. It could range anything from cooking to mathematics to engineering to designing to languages to whatever!For example there is skill sharing service called Udemy. On these websites you can sell your courses to earn money from teaching service. You get paid when a student use the online course developed by you.Making design Themes

All websites and blogs require a theme which outlined how the site looks like. You can become a theme designer if you have good sense of design. Once a theme is done, you can sell it on theme stores. On the other hand you can setup your own website where people can buy your themes. Designing themes has some platforms like WordPress, Drupal, Blogger, Joomla etc. You can earn money from this profession.

Affiliate advertisement If you have a blog or website, you can get affiliated with other vendors. That means you can show their ads on your website. If a customer watch an advertise on your website and through that purchases an item from vendors online store, you will get a commission from the sale.

There are many more approaches you can take to manage your money from online. Here is suggested some of the popular way. You can utilize any of them as you think capable of.Learning summary

After studying this chapter you should be able to;

Learn many more option to earn money on online

Learn to utilize your skill

Find your right channel

ConclusionThank you again for downloading this book! I hope this book was able to help you to get your all relevant answers about setting channel marketing strategy. The next step is to just take your first step to find new partners, creating demand either for or in synchronize with partners and enabling these partners to sell more successfully.

If you enjoyed this book, then Id like to ask you for a favor that wont cost you anything and help me a tremendous amount. Would you be kind enough to leave a review for this book on Amazon? Itd be greatly appreciated!Click here to leave a review for this book on Amazon!Thank you and good luck!

Preview of How to make effective your Channel Marketing Strategy

This section is designed to provide the reader a preview of one of your other books. Simply copy and paste a chapter of another book that you have available on Kindle and link to it below.Click here to check out the rest of (How to make effective your Channel Marketing Strategy) on Amazon.Or go to: http://www.mybitlylink.com (insert shortened bit.ly link)

Check Out My Other BooksBelow youll find some of my other popular books that are popular on Amazon and Kindle as well. Simply click on the links below to check them out. Alternatively, you can visit my author page on Amazon to see other work done by me.

-- (Link to your other books here. You can use bit.ly links as well to track the clicks). --

Hire Yourself: Control Your Own Destiny Through Franchise Ownership - This Is My Other Book On AmazonHow To Win Friends and Influence People - This Is My Other Book On AmazonTeam of Teams: New Rules of Engagement for a Complex World - This Is My Other Book On AmazonThinking, Fast and Slow - This Is My Other Book On AmazonThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - This Is My Other Book On AmazonYour Strategy Needs a Strategy: How to Choose and Execute the Right Approach - This Is My Other Book On AmazonIf the links do not work, for whatever reason, you can simply search for these titles on the Amazon website to find them.