How to make an Effective Print Ad

Flyers

How long does someone look at a flyer for??

Two second rule

• On average, people look at a print ad for no more than two seconds

• Your ads have to become “two-second hookers.”

• It takes something special to make your ad cut through—to stop people scanning and pay attention.

• High impact visuals are often the key.

What Makes a Successful Print Ad?

• Ads with large photos or illustrations of merchandise get higher readership than ads with small illustrations or no art.

• Readers want to see the merchandise - compare it with similar merchandise

- want to recognize it in a store

• Make your photograph or illustration at least half your ad whenever possible.

• Most people skim ads in a sort of reversed "S".

• Start at the left top margin, and work down to the right bottom margin.

• High impact areas different in various languages

• Avoid headlines set in all capital letters.

• Why?