HOW TO MAKE A GOODSTORY OF THE JOURNEYHOW TO MAKE A GOOD

STORY OF THE JOURNEY#TravelMateWorkshop

Bowie HolidayFulltime Lover | Outdoorsman | Blogger

www.thetravelunkie.orgTwitter: @TravelJunkieID

Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficial

Who am I?

Bowie HolidayFulltime Lover | Outdoorsman | Blogger

www.thetravelunkie.orgTwitter: @TravelJunkieID

Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficial

POSITIONING DIFFERENTIATION

A Briefing onglobal travels,

culture,Life.

Content (What to Offer)Accurate and credible information about travelnotes, culture, food, fashion, music, hotels andlife (more personal)Context (How to Offer)Informative, edutaiment, and mature designInfrastructure (Enabler)the most up to date travel blog, link to socialmedia network, and media community

THE TRAVEL JUNKIE STRATEGY

BRAND

Primary

• Travelers (national/international)

• Bloggers

Secondary

• Ministery of Tourism

• Tourism Board

• Brands

• etc

TargetTargetMarketMarket

TargetTarget AudienceAudience

Primary

• Travelers (national/international)

• Bloggers

Secondary

• Ministery of Tourism

• Tourism Board

• Brands

• etc

TargetTargetMarketMarket

WRITING / BLOGGING

MAGICCan transport a totalstranger into acompletely differentworld

MUNDANERules, tools andtricks of the trade

ASK YOURSELF THESEQUESTIONS:

a) What is your interest?b) Do you have the content?c) Is the topic trendy?d) Is there competition?

MAGICCan transport a totalstranger into acompletely differentworld

MUNDANERules, tools andtricks of the trade

ASK YOURSELF THESEQUESTIONS:

a) What is your interest?b) Do you have the content?c) Is the topic trendy?d) Is there competition?

Content Management - The Emperor

Images Help Content Stand Out

Search EnginesSearch Engines

Traffic Rankings

Investors / Sponsors

• A reflection of yourpersonality?

• Include observations andopinions

• Don’t be afraid to getpersonal

• Don’t write like a fact-checker

• Entertain

FINDING YOURVOICE• A reflection of your

personality?• Include observations and

opinions• Don’t be afraid to get

personal• Don’t write like a fact-

checker• Entertain

i. Read other stories/blogsii. Use social media to find

travel trendsiii. News, happenings,

festivals, etciv. Google keyword

CHOOSING THERIGHT TOPICS FORYOUR STORIES

i. Read other stories/blogsii. Use social media to find

travel trendsiii. News, happenings,

festivals, etciv. Google keyword

CHOOSING THERIGHT TOPICS FORYOUR STORIESSTORY / BLOGPOST STYLES

a) Travel narrativesb) Photo essaysc) Travel listsd) Travel tipse) Personal thoughtsf) Sustainable tourismg) You are not wikipedia

STORY / BLOGPOST STYLES

a) Travel narrativesb) Photo essaysc) Travel listsd) Travel tipse) Personal thoughtsf) Sustainable tourismg) You are not wikipedia

CHOOSING THERIGHT TECHNIQUES• The big secret• What’s the point?• Attention-grabbing

headlines• Compelling beginnings

- Anecdote, quote, punchline

• The middle- Continuity, headings

• Ending- Ask readers a question

• The big secret• What’s the point?• Attention-grabbing

headlines• Compelling beginnings

- Anecdote, quote, punchline

• The middle- Continuity, headings

• Ending- Ask readers a question

CHOOSING THERIGHT TECHNIQUESBringing a story to life:

• Introduce characters – tohumanize your story

• Use all your senses – forgood visual descriptions

• Show, don’t tell and dosomething different

Bringing a story to life:

• Introduce characters – tohumanize your story

• Use all your senses – forgood visual descriptions

• Show, don’t tell and dosomething different

HOW TO KEEPYOUR READERSINTERESTEDYour job is not done afteryou’ve published yourstories/blogpost. Add extrafinishing touches:

• Link to other posts• Call to action• Engagement with readers• Social media promotion

Your job is not done afteryou’ve published yourstories/blogpost. Add extrafinishing touches:

HOW TO KEEPYOUR READERS

INTERESTED

• Find out which are yourmost popular stories/posts

• Write similar stories/posts• Create a series out of them

Eq. Top destination in WA

Increasing readership:

• Find out which are yourmost popular stories/posts

• Write similar stories/posts• Create a series out of them

Eq. Top destination in WA

RESEARCH & FACTCHECKING

Always do it

Errors reduce yourcredibility

Check with reputablesources

Always do it

Errors reduce yourcredibility

Check with reputablesources

PASSION!PASSION!

COMMITMENT!COMMITMENT!

Any Question?