How to Liven Up Your Writing?

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EVERYONE must produce text on a regular basis (e.g., twitter, Face book, and tumblr). Professionals with any kind of audience (e.g., actors, musicians, and writers) generally create twitter and Facebook accounts and Web sites dedicated to their professional endeavours (in addition to whatever they may produce for friend consumption). We are constantly trying to garner attention and advertise ourselves (personally if not professionally).

What can we do to increase our chances of being heard and valued?

Obviously our ideas should be innovative. But ideas alone won’t make us ‘click worthy’. We need to articulate those ideas in the best way possible. Our writing must be concise (using as few words as possible to convey our thoughts), colourful, and fairly straightforward.

Here are a few tips to set yourself apart and sustain your audience’s interest. 

1. Don’t use intensifiers (e.g., really, truly, or very). Instead, choose a more intense word.2. Avoid the construction X is/was Y.3. Avoid there is/are and it is/are constructions.4. Avoid the passive voice.5. Avoid throwaway words (I put more concise versions in parentheses).6. Wherever possible, eliminate possessive phrases7. Use synonyms

1. Don’t use intensifiers

Very sad: heart-wrenching, haunting, poignantReally careful: meticulous, punctilious, fastidiousTruly scary: terrifying, intimidating, menacing

2. Avoid the construction X is/was Y.

Original: The client was so nervous that she moved around in her seat throughout the session.Revision: The client fidgeted nervously throughout the session.

3. Avoid there is/are and it is/are constructions.

Original: There were 20 participants in the study.Revision: Twenty subjects participated in the study.Original: It was this idea that won Galileo the greatest fame.Revision: This idea won Galileo the greatest fame.Original: It is expected that the wealth gap will double by 2020.Revision: The wealth gap will likely double by 2020.

4. Avoid the passive voice.

Original: This study was conducted by Emerson.Revision: Emerson conducted this study.

5. Avoid throwaway wordsAbsolutely essential (essential)At the present time (now)A total of 23 participants (23 participants)By means of (through)Despite the fact that (although)Due to the fact that (because)For the purpose of (for)Have a tendency to (tend to)In a situation where (when)In the event that (if)In order to or for (to or for)Is able to (can)It is important/crucial/necessary that we (we must/should)Prior to (before)Subsequent to (after)Summarize briefly (summarize)

6. Wherever possible, eliminate possessive phrases

The major responsibility of nurses (nurses’ major responsibility)The purpose of the study (the study’s purpose)

7. Use synonyms

Cause: engender, induce, renderChoose: decide, determine, resolveDo: achieve, accomplish, act, conduct, create, execute, explore, performFind: discover, observeHave: enjoy, hold, maintain, possessGet: accumulate, accrue, acquire, earn, garner, obtain, procure, secure, winProvide: furnish, offer, proffer,Say/tell: affirm, articulate, assert, assure, explain, inform, reveal, remark, stateSee: note, notice, observe, perceiveShow: demonstrate, establish, illustrate, indicate, present, proveStart: begin, commence, initiate, launch

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