how to launch the other baby book using social media
TRANSCRIPT
Launch
using Social Media
The Other Baby Book
Current social media & Web presence
The Other Baby Book website (About the authors, Chapters, Blog, Links to Facebook and Twitter)
The Other Baby Blog (Monthly giveaways, relevant information)
Facebook: 156 followers (Generate online conversations, Links to blog posts)
Twitter: 56 followers (@ Replies, Follow other mom’s blog)
Website: The Other Baby Book
A Peek Inside The Other Baby Book
Blog: Monthly Giveaway
Learn from Guy Kawasaki & Kathleen Gage
One of the best known marketers
Author of ten books (Rules of Revolutionaries, How to Drive Your Competition Crazy, & the New York Times Best Seller: Enchantment, The Art of Changing Hearts, Minds, and Actions)
Internet marketing advisor who help people who are ready to turn their information into money making products and services
Best known for her expertise with online bestseller book launches, information product development and continuity programs.
Learn from Hub Spot & Marketing Voices (Podcast)
• "From Prospect to Evangelist: Optimizing Relationships with Social Media.”
• Marketing Voices: Using Social Media tools to launch a book, World of mouth marketing expert, Perspectives from Guy Kawasaki on Twitter
Marketing Voices: Using Social Media Tools to launch a Book
• http://www.jenniferjones.com/MarketingVoices/5904/using-social-media-tools-to-launch-a-book-pam-slim-author-and-blogger
Have a social media Goal• Who the audiences are we are trying
to reach• Social Media Goal = Business Goal
How can The Other Baby Book better market itself?
Website: The Other Baby Book
• Make it easy for readers to find information
• Facebook doesn’t have all the people • Get better search engine
optimization (consistent keywords)
Tweetdeck
Engage Fans on Twitter• Be concise• Tweet as a person, not a brand• Be responsive• Allow followers to get involved
Get more followers on Facebook
• Offered a PDF version of some chapters for anyone who liked the Facebook page
• Build an Online Community• Feed the blog with great posts that
have our keywords
Facebook engagement has three peaks: early morning (7 a.m.)
after work (5 p.m.) and late at night (11 p.m.)
Send out review copies
• Target a different review audience (not just the recognized book reviewers)
• Offer a free copy to active bloggers no matter what their blog topic
• Identify key social media bloggers & tap into their audiences
• Get reviews in a spectrum of blogs
Why• Create the overwhelming impression
that reluctance to read the book was futile.
• Groundswell• You never know who’s going to make
your product “tip”
Optimize Content for social discoveryBe found
• Create as many highways into the site as possible
• Inbound Marketing: allow people to find solutions that we offer
• Write better headlines, Make it visual, Hold on the Readers we have, CONTENT
Join online community• The key to online promotion success
is having lots of conversations with lots of people online
• It's not enough to just join...you have to get active and have something to say
• Connect with people: find out what is relevant for them, what is their input
Parent communities: Baby.com
Photo Contest
• Generate Awareness• Enable people to submit pictures
(relevant to our chapters), and vote for the finalists
• Easy, inexpensive way to build buzz
QUIZZES: Determine if you should read The Other Baby Book
Infographicso that bloggers can embed it
Conclusion• Because The Other Baby Book is just
beginning to tap into groundswell and the authors are very flexible and open about new ideas and opinions, a comprehensive social media marketing strategy plan that reaches out to various platforms would be very effective.
Works Cited• http://www.theotherbabybook.com/• http://mashable.com/2011/03/30/product-launch-social-media/?utm_source=feedbur
ner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
• http://www.hubspot.com/Portals/53/docs/ebooks/from_prospect_to_evangelistoptimizing_relationships_with_social_mediafinal.pdf
• http://www.biztipsblog.com/2010/10/how-to-launch-a-book-with-social-media-marketing.html
• http://learning.blogs.nytimes.com/2011/03/28/less-is-more-using-social-media-to-inspire-concise-writing/
• http://boss.blogs.nytimes.com/2011/03/07/more-tips-from-social-media-pros/• http://blog.junta42.com/2008/10/launching-a-book-6-ways-to-launch-your-book-using-
social-media/• http://www.jenniferjones.com/MarketingVoices/5904/using-social-media-tools-to-launc
h-a-book-pam-slim-author-and-blogger• http://www.jenniferjones.com/MarketingVoices/5920/word-of-mouth-marketing-expert
-andy-sernovitz-best-selling-author-and-blogger• http://mashable.com/2011/04/06/facebook-engagement-data/?utm_source=feedburn
er&utm_medium=email&utm_campaign=Feed:+Mashable+(Mashable)
• http://mashable.com/2011/04/07/optimize-content-social/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29
• http://socialmention.com/search?q=theotherbabybook&t=all&btnG=Search• Goundswell: Winning in a world transformed by social technologies by Charlene Li
and Josh Bernoff
• Twitter: @Candyyau28• Delicious: http://www.delicious.com/kayan28• Like us on Faceboohttp
://www.facebook.com/pages/The-Other-Baby-Book/156728167711100