HOW TO

KICKSTART YOUR COMPANY BLOG

FOR MASSIVE ROI

“Ultimately, the purpose of having your blog, is to convert your traffic into leads.” Ginny Soskey | Blog Editor, HubSpot

How to convert traffic into leads.

• Strategic “Read More” Suggestions

• Easy Sharing

• Minimize Metadata• Bigger

Headlines

• Primary CTA / Lead Magnet

• Click to Tweet

• In-line CTA

• Snackable Content

• Short Paragraphs

• Bigger Subheads

Everybody’s Doing It!

VS.

• Sharing• Floating sidebar• End of Article

• Lead capture• Primary email subscription• 80% article completion opt-in

• CTAs• Sidebar Widget / Lead Magnet• Inline CTA

• Snackable Content• Hover Share on Images• Wider Content Area (600px)• Branded Templates• Click to Tweet

• Bigger Headlines• Minimized Metadata

• Strategic “read more” suggestions (down the funnel)

Additional Functionality

How will we measure success?

Primary “Relationship” Metrics• Visits• Subscribers• Leads• Conversion

Secondary “Relationship” Metrics• Unique Visitors• Comments• Shares• Engaged Time• Time on Site

The End