how to integrate social media with your wordpress blog
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Learn how toTRANSCRIPT
How To Integrate Social Media With Your WordPress Blog
The most popular CMS in use today
Powering nearly 14.7% of the top 1 million websites
19,000+ plugins availableHolds 53.8% of the market
share for Content Management Systems
20,000+ people make their living with WordPress as developers, designers, consultant, bloggers etc.
WordPress Fun Facts
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony PeopleThe NFL
Who is using WordPress?
The Future of the Internet is Social
Google+“Google+ invites were being
sold on eBay for up to $27 each!”
Players may change but you MUST learn how to adjust
Start now or you will be behind by your competitors
Why Social Media?
How do you keep up with social media trends?
You want people to share things You want people to be advocatesYou want people to visit frequentlyYou want people to refer friendsYou want people to buy products
“Engaged customers and prospects are far more likely to do some or all of the above.”
#1 Goal “Social Media Engagement”
How can you boost customer engagement?
Optimize WordPress For Social Media
Tip #1 Add Facebook Like Box
Social Proof – show your current fan base
They can see if their friends like your page too
Show recent wall posts Like your fan page without
leaving your website
Online ResourceLike Box Social Plugin
Do you have a Facebook fan page for your business?
Tip #2 Make Content Shareable
Give your potential customers an easy way to share your content
Online ResourcesLike-Button-Plugin-For-Wordp
ressTopsy Retweet ButtonSocialize ThisSexy Bookmarks
Can potential customers easily share content on your website?
Tip #3 Powerful Comment System
Shows Twitter Retweets with profile images
Users can subscribe to comment notifications via email or RSS
Online ResourceDisqus Comment Syst
em
Would you benefit from a more powerful blog comment system?
Tip #4 Add Blog Feed To Facebook
Facebook fans have an easy way to read and subscribe to your blog
Automatically posts blog content to your fan page
Online Resource NetworkedBlogs
Can Facebook fans easily view and subscribe to your WordPress Blog?
Tip #5 Add Blog Feed To LinkedIn
LinkedIn Profile
Online Resource LinkedIn WordPress A
pp
Can Linkedin connections easily view and subscribe to your WordPress Blog?
Tip #6 RSS Links To Your Signature
WiseStamp offers over 15+ social network links
Easy way to connect with you
Online ResourceWiseStamp
Do you promote your WordPress blog on your email signature line?
Tip #7 Add Live Chat Box
Compatible with Skype & GoogleChat
Easy install HTML code on your website
Emails you the entire chat conversation
Provide additional links to other sections of your website
Online ResourceSnapEngage
Would you benefit from a Live Chat Box on your website?
Optimize WordPress for Sales
Tip #8 Strong “Call To Action”
You have 3 seconds to grab your prospects attention
Free Social Media Score
Register for Event Watch Video Free Secret
Strategy Guide
What main actions would you like someone to take on your website?
Tip #9 Create Paid Membership Site
Create 4 levels of paid membership
Set page restrictions for limited members access
Monetize your websiteIntegrated with PaypalAutomated sign up Offer a free trial
Online Resources2Member Plugin
Could you benefit from a paid membership site?
Tip #10 “Fans Only” Special Offer
Announce you will be picking a random day for an exclusive unbelievable “fans only” offer
Announce the sale and give them 1 hour to make the purchase
They will share your page with their friends to win
Limiting the time and quantity creates a sense of urgency
Online ResourceExclude Pages From
Navigation Plugin
What is your unbelievable offer?
Tip #11 Email Auto-responder Salesman
Create a “Fans Only” Automated Email Marketing System
Send these special offers to your email subscribers every 15 days
Online ResourcesSendSocialMediaAweberConstantContact
Do you use email auto-responders?
Grow Your Followers with LinkedIn
Tip #12 Industry Related LinkedIn Group
A great community needs a strong leader
Clearly define the purpose of your community
Individuals want to connect with other like-minded members
A good community will attract customers, influence and opportunities
Success Story: Entrepreneur’s Advice Club
Who do you want to attract to your community?
Tip #13 Promote Your Group
Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club
Promote this icon along side your other social media channel icons
It will generate curiosity and you will find more people joining your group
Tip #14 Engage LinkedIn Group
Add your WordPress blog feed
Set-up other industry related blog feeds to keep your members informed and engaged with great content
Online Resource http://linkd.in/m1QiGn
Tip #15 Join LinkedIn Groups
Maximum groups you can join is 50 Automate blog posts to be a top influencer with Send Social
MediaFollow thought leaders in the group and/or your competition
to learn more
Keep Your New Followers Engaged
Tip #16 Be a Thought Leader
Search Technorati for content relevant to your industry
Be seen as a “thought leader” and “expert” in your industry
Be the “go to” place for great content
Get people to know, like and trust you as a valuable resource
Online ResourceTechnorati
What engaging content can you share?
Tip #17 Create Marketing Strategy
Create a weekly posting themeDecide on your Marketing
Strategies: Email, SMS, Contests, PPC, Coupons etc.
Decide what days and at what time you will post your content
Plug into excel to track easily
Do you have a social media marketing strategy?
Tip #18 Automate Marketing Calendar
Save precious time Schedule your posts to be
automatically sent to Facebook, Twitter, LinkedIn, WordPress and 30+ social networks
Automate your Emails, SMS, Twitter Replies, Twitter Follows, Blog Feeds etc.
Online ResourceSendSocialMedia
How can you automate your marketing plan?
Tip #19 Listen, Communicate & Monitor
Monitor your posts and respond to comments quickly
Engage your audience by asking questions: “How can we make our service better?”, “What’s your favorite product of ours?”
Customers want to know that they are helping to shape the products you provide
What engaging questions can you ask?
Tip #20 Identify Brand Advocates
Connectors - act as human bridges making connections and help to inspire business ideas
Mavens - seen as experts, help other people make informed decisions, the "go to" people
Salespeople - persuasive in selling, influential to peers
Can you identify your Brand Advocates?
Brand Advocate Facts
83% more likely to share information about a product than typical web users
75% more likely to share a great product experience
3x’s more likely to share product opinions with someone they don’t know
2.5 times more likely to use social media to expand their social circle
Could you use a few more Brand Advocates?
Takeaways
What plugins can you install to grow your WordPress followers today?
What marketing techniques can you start implementing to improve your sales?
What content would you add to your Marketing Calendar?
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324