how to insightfully engage candidates by jennifer newbill, dell inc

How to Insightfully Engage Candidates

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http://www.toptalentsummit.com/

Dell - Restricted - Confidential

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Agenda

•  Webinar for 30-35 minutes •  Top Talent Summit for 5-10 minutes •  10 Minutes Q & A

•  Polls •  Pop-ins

How to Insightfully Engage Candidates Guest Speaker: Jennifer Jones Newbill Sr. Mgr. Global Candidate Attraction, Engagement & Experience | Dell Inc.

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In Today’s Session, We Will Cover the 3 C’s

Content that is meaningful and connects with your audience

Creation of Consistency so that your program is sustainable

Developing a Champions Program so your employees are part of the solution


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Dell’s Social Footprint

LI publisher, Careers group

@CareersAtDell

Facebook.com/careersatdell

Youtube.com/dellcareers

Slideshare.net/dell

Google.com/dell

Pinterest.com/dell

Coming Soon! Glassdoor.com


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Our Online Presence

Dell.com/talentcommunity Jobs.dell.com Job Boards (various)

Dell.com/careers


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Bring Everything– a Partnership with Dell Marketing


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Content Can Be Adjusted by Audience

Veterans Millennials Flexible Work


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Content We Share


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Blogging

LinkedIn Publisher Direct2Dell Powermore


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Trying Something NEW With Your Content

GIF’s on Twitter help create a dynamic post Engage with influencers and universities to maximize visibility


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Creating Consistency


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Weekly Scheduling

Day

Monday

Tuesday

Wednesday

Thursday

Friday

Sunday

Description

Motivational Campus hires, Interns

Tips, Share articles on Development, Personal Brand

Diversity, Employee Resources Groups, Awards

Employee Testimonials, Videos

Entertainment, Did You Know Facts

Corporate Social Responsibility, Community Engagement

Dell News, Products, Customer Stories, Acquisitions, Careers website,

Theme

Motivational/ UR

Functional

Diversity

Work Culture

Other

Saturday CSR

Misc

Who

BE/SM Lead

Influenced by regional schedule Influenced by regional schedule

Regional Schedule

Regional Schedule

Regional Schedule

BE/SM Lead


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Creating Champions

Social Media •  Become certified in order to amplify (and listen

to) content on behalf of Dell •  Four courses required (3 mandatory and 1

platform course) •  Power Hours: monthly on-going education for

SMaC certified team members –  LinkedIn publisher

–  Psychology of Social

–  Dealing with Trolls

–  Personal Branding

–  New stuff! Periscope, Meerkat

Brand

Train and empower your employees to be social and brand advocates

•  How Dell delivers on our purpose •  Just two required courses

•  Offered virtually

•  Blue Notes: bi-monthly on-going education for Brand certified team members •  Publishing of digital content

•  Tone

•  Multimedia


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Our Champions SMaC and Brand Certified

Rewards and Recognition

Tracking of Assignments

Portal on Intranet

Monthly meetings


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Leveraging your Champions (our ERG members)


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Champions Tools


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Proof Points


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Best Practices in Summary Content

•  Create a stream of content by various audiences and locations

•  Don’t just share company content – curate and share industry news including networking and interviewing tips that your followers will find helpful

•  Measure your content success – adjust and modify if needed

Consistency

•  Develop a consistent process including a calendar so followers know what to expect

Champions

•  Utilize your employees as advocates for the company

•  Engage deeply with Recruiters, Hiring Leaders and ‘advocates’


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Follow me on Twitter @JenniferNAtDell Contact me via LinkedIn [email protected]

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Up Next:

How to Write Job Postings That Do The Recruiting For You Thursday, Oct. 1st at 10:00am (EST)

http://bit.ly/jobpostingwebinar

Metro Toronto Convention Centre | Toronto, ON | April 20-21, 2016


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•  Recruiting / Staffing Conferences •  Sourcing Conferences •  Employment Branding Conferences •  Social Recruiting Conferences

•  Top Talent Summit •  Recruiting Best Practices •  Sourcing •  Employment Branding •  Social Media Recruiting •  Inbound Recruiting

Vs.

http://www.toptalentsummit.com/agenda/


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Vs.

✘  Hands-on Workshops

✔  12 Hands-on Workshops



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Vs.


✔  12 Hands-on Workshops ✘  $900 - $1700 / conference

✔  $995


✘  $1800 for 2 conferences w/o workshops ✘  $295 - $495 / workshop


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Vs.


✔  12 Hands-on Workshops ✘  $900 - $1700

✘  $995 Webinar14 $200 Off

Register By Sept. 18 ✔ $795 http://www.toptalentsummit.com/

how to insightfully engage candidates by jennifer newbill, dell inc

Recruiting & HR