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TRANSCRIPT
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How to Improve
Communication
of Color
Reed
Brackenridge
Channel Sales
Manager
Pantone
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Today‘s Presentation
• Pantone
• Cost of bad communications for cost to you, your customer, and supplier
• Issues with color
• Product that will communicate Color• Color Bridge • Cap SURE
• Quiz with prizes
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Who We Are
• Pantone started in the ‘50s in the US as a commercial printing company, founded by Larry Herbert.
• He started with the PANTONE Formula Guides for the Graphic, Print and Packaging Industries and added in the 80s the PANTONE Fashion + Home libraries in Paper.
• Pantone has distribution partners in more than 100 countries and more than 1,000 license partners.
• Pantone is the global authority in color and a worldwide known brand.
• In 2008 Pantone was acquired by the market leader of color measurement technology, X-Rite.
• In 2012 X-Rite Pantone was acquired by Danaher Group, US (Financial Holding with more then 200 Companies, 18 Billion annual sales revenue).)
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Today‘s Presentation
“Over 78% of all
perceptions are
done by eye.
Over 65% of all
purchasing
decisions involve
color.”
Lee Eiseman,
Executive Director
PANTONE™ Color
Institute
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What is Bad Color?
BAD COLOR
is defined as an unexpected color that does not match the original product or does not match the
specified color
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Why Does Bad Color Happen?
• Color is looked at under different light sources
• Color is not clearly specified
• Substitute printing processes are used
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Three prerequisites for color perception:
Observer – light source – object
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What Color is Grass?
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What Color is Grass at Night?
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Risks in Color Evaluation by a Human Being
•Wrong/insufficient light source
• No color memory
• Every person has a different perception
• 8% of males have defective color vision, 0.4% of females
• Color perception is affection by surrounding colors
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NEXT PROBLEM:
COLOR COMMUNICATIONI’m thinking
pale pink. Not
too red.
With a hint of
blue. And a bit
flirty but
sophisticated.”
“Understand.”
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COLOR BRIDGE® Coated & UncoatedAn Invaluable Multi-use Reference Tool
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COLOR BRIDGE® Coated & Uncoated
• Select and specify Solid
(Spot) PANTONE Colors
• Determine how a PANTONE
Spot Color will appear when
reproduced
• Create optimal display of
PANTONE Spot Colors on
monitors and Web pages
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COLOR BRIDGE® Coated & UncoatedCross-Platform Color Matching
• Provides color simulation data of
all Solid (Spot) PANTONE Colors
for
– Web – HTML (language
developed for website
creation)
– 4-Color Process Printing –
CMYK
– Monitors/Displays - sRGB
• Convenient side-by-side format
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COLOR BRIDGE® Coated Saves Time and Money
• One guide, multiple uses
• Portable format provides
convenience and fast access to
color data
• Saves money by showing a Spot
Color can be adequately produced
in CMYK
• Eliminates undesirable color
surprises before incurring costly
pre-production and printing
expenses
• Printed within one international
version
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COLOR MANAGER
A robust desktop application that updates all of the PANTONE
Libraries – more than 15,000 colors in all – and makes them ready
to use in QuarkXPress®, Corel® and Adobe® Creative Suite®.
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COLOR MANAGER
• Automatically updates all PANTONE Color Libraries –
and keeps them up to date
• Uses PANTONE PLUS Color Bridge values
• Simulates and helps you visualize spot vs. 4-color
process
• Provides display and print gamut warnings
• Synchronizes spot color values to design applications
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CAPSURE™
Captures color inspiration from any surface,
material or fabric – even small, patterned, multi-
colored textures and textiles – and matches it
quickly and accurately to a PANTONE Color.
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CAPSURE™
Features
• Stores up to 100 color captures
• Toggles easily across multiple PANTONE Libraries
• Synchronizes with popular design applications, including
Adobe® Photoshop®, Adobe Illustrator® and QuarkXPress®
• Automatically updates color libraries through CAPSURE Sync
• Annotates colors with a voice recording and time-and-date
stamp
• Large 1.75 inch-color viewing screen
• Provides harmonious shades and identifies related colors
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CAPSURE™
Benefits
• Saves time and money by efficiently matching virtually any surface to a
PANTONE Color
• Extracts, displays and matches up to four dominant colors from an intricate
pattern
• Allows you to create palettes of favorite shades or customize palettes for
specific projects
• Provides unsurpassed accuracy through advanced illumination and capture
technology
• Compensates for gloss and surface variations
• Ensures accuracy through real-time onscreen preview
• Cross-matches any material or surface
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PALETTE APPLICATION SOFTWARE
• Retrieve saved colors and voice tags from the device.
• Accurately visualize colors and create palettes.
• Synchronize palettes with popular design applications including
Adobe® Photoshop®, Adobe Illustrator® and QuarkXPress®.
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CAPSURE SYNC TOOL
Automatically keeps the device up to date with new color
collections
• New color ranges
• Specialty collections
• Trend palettes
• Ability to update color schemes, add new color libraries
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Question #1
What PANTONE product is the best choice if you need to convert a Solid Color to a 4 Color Process Color?
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Answer
PANTONE COLOR BRIDGE !
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Question #2
What PANTONE product is the best choice if you need to match a color sample to a Pantone Color?
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Answer
PANTONE CAPSURE !