how to implement smart networks to unlock more profit

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CAPITALS

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How to implement Smart Networks to unlock more profit

[email protected]

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text in the footer area How to implement Smart Networks to unlock more profit | Commercial in confidence | © Ericsson AB 2012 | 2012-09-20 |

Fixed and Mobile Use cases highlights

OTT-TRAFFIC

USER DATA-PLAN

NETWORK SERVICES

NETWORK PROTECTION

PERSONALIZED SERVICES

P2p, heavy users,..

Volume and Bill Shocks Alerts

BW an Fair Usage Policies

Time Period

Internet

TIM

E-B

AN

D

Content-Under “14”

VoLTE with QCI1 on Dedicated Bearer

Network Peak – hour,

Location

Prioritize “Reuters.com

”

BRONZE

PLAN

IMS IMS

Fixed

?

?

http://iberorusa.com/media/blog/2012/03/06/LTE.jpg

http://iberorusa.com/media/blog/2012/03/06/LTE.jpg

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






Smart Networks building blocks

Subscriber Internet & OTT

Subscription Fee Premium Delivery Fee

Enforcement

Service aware Network

Policy & charging

API’s

Service platforms

GW

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minimum 24 pt

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› Fixed & mobile broadband have different service enforcement points,

logic, protocols & location

› Implementation of a converged policy service – Fixed, Mobile & Wifi

controller is the enabler to converged smart services

Policy orchestration End to end QoS management

BNG

PGW

Aggreg. HGW

Mobile

PCRF BPCF

Core

Converged Policy Mgr

Signaling (GTPC)

Accounting

Enforcement

QoS Scheduling

Dynamic

monitoring

Accounting,

Scheduling

Rx

Gx

CoA

Dedicated bearer

(optional)

DPI

Detection /

classification

Signaling (ANCP)

Marking (DSCP)

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






IMS, Video

policy and charging Charging integration via Sy

Charging PCRF

SDP Policy &

Charging User

Profile

Sy

Rx

Gx/Rx Gy

PGW DPI, TDF

SOAP 3rd

Parties

• User Policy

Group ID,

LifeCycle

• Data and other

services

consumption

• Refill Status

• Balance Status

• Credit Limits

Customer care User

communication

Product

Management Provisioning

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minimum 24 pt

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› Per subscriber and per service logic on the BNG

– Separate lifecycle, quotas, QoS for each subscriber service

– Dynamic instantiation and changes via CoA

BNG dynamic services Subscriber & content services

BNG

Unlimited

Max rate

Fair cap only

AAA

Base only

Cap Rate

Cap Volume

Operator

Content Priority

OTT Always

Per application type – user controlled

Base + OTT pack

Cap Rate

Cap Volume

Per domain – OTT specific package

Per session – i.e. “watch in HD” charge

Radius CoA

Per service

Per Sub.

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44 pt


minimum 24 pt

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minimum 20 pt






Enterprise services Premium Qos & Cloud acceleration

Mobile

BNG PGW

PCRF BPCF

Fixed

Public Cloud

BCA

Enterprise Cloud

Acceleration

DPI

Private Cloud

L2 & L3VPN

Over Residential BB

Dynamic bearer

control for ERP

Premium internet

Priority Scheduling

Gold rate & volume

Public Cloud App

prioritization

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44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt






OTT&content delivery monetization & content delivery

Mobile

BNG PGW

PCRF (SAPC)

Operator managed

Fixed

PaaS

CDN

CDN Operator Services

CDN Mobile Cloud

Accelerator

Telco Cloud platform

Location

CPU, BW, Storate

QoS API & Network

exposure

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minimum 24 pt

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minimum 20 pt






› End 2 End service KPI’s

› Network & subscriber behavior analysis

› OTT and application trend analysis & customer profiling

Unified Analytics solution Fixed & Mobile, service & transport

BNG

PGW

Metro HGW

Mobile DPI

TIC NAT

ENIQ

Core

Converged

Analytics

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minimum 24 pt

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SDN NETWORK Exposure new service paradigm

› Operators: › Service velocity

› Lower OPEX due to central provisioning & management

› Lower capex with COTS platforms

› Vendors: › Greater feature velocity

› Software business opportunities

Current Networks

NW Virtualization

HW Abstraction

Split Architectures

› Control plane (OS) co-located with FW plane

› Each vendor OS can only control that vendor’s nodes

Potential benefits

Programmability

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› Faster time to market for new services

› Enable dynamic service modification during session

lifetime for innovative service activation

› Enhanced high touch service scaling via dynamic offload of

elephant flows

SDN Service chaining Standard, dynamic flow control

GW

AAA OFC

DPI

Subscriber policy on

connection or dynamic

application policy

IDS

NAT

1

2

3

TIC

Dynamic flow

offload interface

Flow

Switch

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minimum 24 pt

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Service policy chaining Openflow controlled SLB

› Embedded OpenFlow Controller on the GW can derives

Flow orchestration primitives from the AAA information and

subscriber source IP

› External SLB which provides load sharing & protection of

the service appliance now also enforce chaining (Act as an

OpenFlow Switch)

GW

DPI

AAA: Service chain (string TLV)

for subscriber: “DPI”, “URL”,

“NAT” IDS NAT URL

OFS

AAA

OpenFlow Controller retrieve

subscriber source IP & defines

flow path based on AAA service

chains – command external

SLB/ OpenFlow switch OFC

OpenFlow

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› Flexible mapping of subscribers to services based on AAA profile

› Ethernet over IP tunnel allows tunneling to any network location

– VXLAN encapsulation provides native interworking with hypervisor virtual switch

› Openflow control abstract tunneling function to any control logic

Datacenter VPN gW DC & Internet infrastructure

OFC

Internet IP Core Gateway

Internet GW

Virtualized

application software

Virtual switch in

Hypervisor

NAT DPI URL

L2 ETH

AAA

Radius

EAP

Maps WIFI

sub/device to

cloud

application

VXLAN

tunnel

datacenter

Virtual Ethernet

interface

how to implement smart networks to unlock more profit

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