how to implement optimizely's testing toolkit webinar
TRANSCRIPT
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Webinar: How to Implement the Testing
ToolkitTHURSDAY, MARCH 3, 2016
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AgendaWhere to Start?
Four Steps to SuccessQ&A
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A/B and multivariate testing can unlock conversion wins hidden in your digital experiences.
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Wins that can encourage desired
user behavior, while generating data to help you
make business decisions.
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1. Start
2. Evolve
3. Process
4. Team
Four Fearless Categories
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1. Start 2. Evolve 3. Process 4. Team
Discover what’s important to your business and your
customers.
Four Fearless Categories
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Optiverse Testing Toolkit
Resources for Your Success
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E-CommerceB2B (Lead Gen) Media
TravelFearless Category:
1. Testing Ideas by Vertical
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Fearless Categories:
2. Experiment Hypothesis Worksheet
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Fearless Categories:
3. Idea Framework Template
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Fearless Categories:
4. Internal “What is A/B Testing?” Presentation
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Fearless Categories:
5. Test Plan and Test Results Templates
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Fearless Category:
6. Prioritization Framework Tools
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Fearless Categories:
7. Testing Charter Template
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Fearless Category:
8. Team Resources Article
Potential Roles on your Team
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Fearless Categories:
Link to Recording
9. Summer School Analytics Presentation
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9 Great Resources to Unlock YourTesting Potential