how to grow your twitter following on the cheep!
DESCRIPTION
Speaking at Digital Bites, Sarah Howe, Digital Marketing Manager at Adnams, offers her five simple steps to build an engaged following on Twitter without spending a penny. Coordinating social media for a brand with more than 20,000 followers, Sarah explains how you can connect with potential customers, raise brand awareness and build a community around your product or service.TRANSCRIPT
Grow your Twitter following on the cheep! presented by Sarah Howe, at Adnams
Award-winning UK brewer, hotelier and wine merchant
EASILYDIGESTIBLEDIGITALINSIGHT
Grow your Twitter following on the cheep!
Sarah Howe Digital Marke1ng Manager, Adnams
Why Twitter for your Business? • Connect to existing and potential customers • Real time interaction • Gather intelligence and feedback • Improves Google Ranking
Step 1: Commitment
• Time investment • Weekly analysis • Maintain momentum • Plan ahead
Step 2: Follow, Follow, Follow • Use existing email contacts • Twitter.com search • Twitter notification emails • Follow back
Step 3: Promote • Add Twitter handle to stationery • Place link to Twitter on website • Tweet share button on blog • Embed tweets • Timeline Widget
Step 4: Listen Closely • @Mentions – email from Twitter • Mentions – people talking about you • Search – use variations • Time of Day/Week
Step 5: Get Involved • Favourite tweets • Join in conversations • Respond to mentions • Build influencers and gain new leads • Share photos, whitepapers, blog etc
Extra Tip: Moving Forward Social Media Management Tool • Free versions • Schedule Tweets • Monitor Keywords • Automated Reports and Analytics
Thank you
Follow us @Adnams Follow me @_sarahhowe