how to grow a conference as a side project – lessons learned from push
DESCRIPTION
Established in 2012 only, push.conference has become one of the most inspiring events in Munich. Connecting creative coders, ux professionals and designers, the event has gained astonishing traction already. This talk will share the story of how we got from idea to this year's large scale event. Talk from Lean Startup Meetup Munich / 28th August 2014 http://www.meetup.com/Lean-Startup-Munich/events/200486432TRANSCRIPT
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How to grow a conference as a side project Lessons learned from push.conference
Lean Startup Meetup Munich | 28th of August 2014 Thomas Gläser | Curator @ push.conference
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decoded23 Oct 2010 290 Gäste 80€
decoded15 Oct 2011370 Gäste 80€
decoded@mcbw8-10 Feb 201281 Gäste800€
push.conference 10-11 Oct 2014450 Gäste350€push.workshops
push.conference25-26 Oct 2013450 Gäste350€push.workshops
push.conference23-24 Nov 2012400 Gäste350€
0
250
500 conference timeline
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Unite artists, designers & developers in order toget inspired and build great things for the future.
Vision 2010
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Build a conference out of nothing.
Challenge
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What do you needto start a conference?
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SpeakerLocationCateringVisibilityTicketing
What do you need to start a conference?
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SpeakerLocationCateringVisibilityTicketing
No Competition in Munich
State Funding
Good Network
Existing Market
Market-Know-How
What do you need to start a conference?
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How to reach our customers?
How to get traffic on website and start selling ticketswith 0 € marketing budget?
Challenge
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Get strong partners – Gain traffic
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Moment of Truth
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How to get feedback?And how to interpret?
After the conference is before the conference
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If things like »quality of the coffee« has beendiscovered as the top issue,
you probably did a good conference.
Good sign
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1. Switch language from german to english2. Online communication is the thing
Key take-aways – decoded 2010
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Don’t loose focus.Getting high-quality speakers is a key-activity.
Key take-away – decoded 2011
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Request fromMunich Creative Business Week
Opportunity to Experiment!
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Topics !
!
Customers
!
Format
Inspiring projectsfrom design & techFreelancer, Employees, Students
up to 400 Guests 1 day @ Freiheizmax. 99 €
Strategy & processfor application design !
Freelancers, Team Leads, CEOs70 Guests3 days @ BMW Weltmax. 799 €
decoded decoded@mcbw
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Almost same revenue of decoded or [email protected] there ways to unite?
key take-away – decoded@mcbw 2012
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R.I.P.decoded conference
What’s next?
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Topics !
!
Customers
!
Format
Inspiring projectsfrom design & techFreelancer, Employees, Students
up to 400 Guests 1 day @ Freiheizmax. 99 €
Strategy & processfor application design !
Freelancers, Team Leads, CEOs70 Guests3 days @ BMW Weltmax. 799 €
decoded decoded@mcbw
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What’s next?
Inspiring projectsfrom design & techFreelancer, Employees, Students
up to 400 Guests 1 day @ Freiheizmax. 99 €
Strategy & processfor application design !
Freelancers, TeamLeads, CEOs70 Guests3 days @ BMW Weltmax. 799 €
Unite Inspiration& UX-Business !
Freelancers, TeamLeads, Employees, CEOs, Students400 Guests2 days @ BMW Welt &Alte Kongresshallemax. 350 €
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Hellopush.conference!
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iCal at website before ticketing launch
Test it quick
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Build a new conference out of something.Team up!
Challenge
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60% of effort is communication!
Key-Activity
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Content is King
Beware! Buzzword ;)
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1. Simplify the conference concept.2. Improve to unite people at the conference.
3. Show more diversity, give talents a chance.4. Keep the spirit alive.
key take-aways – push.conference 2012
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simplified concept
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improved networking
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new lightning talks
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keep pushing – push.workshops
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Keep quality and organise as efficient as possible
key take-aways – push.conference 2013
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Fr. 10th - Sa. 11th of October 2014Alte Kongresshalle Munich http://push-conference.com/2014Save 15% till end of next week with code: LeanMuc14