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HOW TO GRAB THE JAPAN HALAL MARKET

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Page 1: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

HOW TO GRAB THE JAPAN HALAL

MARKET

Page 2: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Wilayah Akreditasi KBRI Tokyo: Jepang dan

Federated States of Micronesia

Wilayah Kerja KJRI Osaka: Fukui (Chubu),

Hyogo, Kyoto, Mie, Nara, Osaka, Shiga,

Wakayama, Hiroshima, Okayama, Shimane,

Tottori, Yamaguchi, Ehime, Kagawa, Kochi,

Tokushima.

Chubu

15. Niigata

16. Toyama

17. Ishikawa

18. Yamanashi

20. Nagano

21. Gifu

22. Shizuoka

23. Aichi

Hokkaido

1. Hokkaido

Tohoku

2. Aomori

3. Iwate

4. Miyagi

5. Akita

6. Yamagata

7. Fukushima

Kanto

8. Ibaraki

9. Tochigi

10. Gunma

11. Saitama

12. Chiba

13. Tokyo

14. Kanagawa

Konsul Kehormatan RI: Fukuoka dan

Hokkaido

Kyushu & Okinawa

24. Fukuoka

25. Saga

26. Nagasaki

27. Kumamoto

28. Oita

29. Miyazaki

30. Kagoshima

31. Okinawa

Page 3: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

3

Demografi

13.50%

64.30%

22.20%

Komposisi Penduduk - USIA

0-14

15-64

> 65

98.50%

0.50% 0.40% 0.60%

Komposisi Penduduk - ETNIS

Jepang

Korea

China

lainnya

- Kepadatan penduduk: 336/sqm (ke-32 di dunia) |

Tokyo: metropolitan terpadat, 4049/km2

- Life expectancy: 87.1 (f) | 81.1 (m) -->Science

Nature Page (2 jt org berumur lbh dari 90 thn)

- Penurunan birth-rate | sedikit jumlah imigran

- Aging society: 23% dari populasi > 65 tahun

(2010), 25% dari populasi > 65 tahun (proyeksi

2030)

127510

127692

127771

127770

127768

127687

127619

127435127291

126926

125570

123611

121000

122000

123000

124000

125000

126000

127000

128000

129000

Ju

mla

h (

Dala

m R

ibu

an

)

Tahun 1990 | 1995 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009

Populasi Jepang

Page 4: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

120.000Imigran Muslim

2017

10.000Muslim Jepang

KANTO

KANSAI - CHUKYO

Masjid Kobe, 1935 – masjid tertua di Jepang

28.700.000Inbound Tourist

360.000Turis Indonesia

439.000Turis Malaysia

126,8 jtPenduduk Jepang

Page 5: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Halal Japan Corporation (HJC)

Japan Halal Certification Body

Page 6: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Halal certification

Muslim Friendly

Tersertifikasi Halal

Beberapa Menu dapatdikonsumsi muslim

Halal information & Media

https://www.halalgourmet.jp/

https://muslim-friendly.jp.net/

Page 7: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

RAGAM

MAKANAN

HALAL LOKAL

JEPANG

Page 8: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Uniqlo x Hana Tajima

Page 9: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Startup Fashion Muslim Jepang

Page 10: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

While many halal certification bodies sell their services in Japan, there is no uniform international standard. To obtain certification, restaurants are required to wash dishes for halal and non-halal food separately and not serve alcohol in a shared space.A representative of a Kawasaki-based inbound tourism consultancy said that word-of-mouth is becoming more important than halal certification.Attracting foreign visitors is a challenge facing many Japanese eateries in the run-

TREND Menuju 2020Waspada Untuk Proses Sertifikasi

Halal yang terlalu rumit

Asia.nikkei

Page 11: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Summary• Understand the market characteristics

• Japanese criteria:

Quality, Price, Safety, Health

• Your competitive advantage is not always

working in other countries

• Different packaging for different sales

channels

• Find a good partner

• Have a story, tell the story11

Page 12: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Summary (Lanjutan)• Berpartisipasi pada pameran Halal Expo Japan.

Para pengusaha di Indonesia sebaiknya proaktif untuk

berpartisipasi pada pameran sesuai produk yang

akan diekspor.

• Proaktif terhadap Perwakilan Dagang di Jepang/ menghubungi perwakilan dagang luar negeri Indonesia di Jepang (Tokyo dan Osaka) untuk meminta informasipameran, mengetahui perkembangan produk halal yang akan diekspor (Market Brief & Market Intelligence) dan Inquiry.

Page 13: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

JADUAL PAMERAN DI JEPANG 2019dapat diakses di :http://itpc.or.jp/category/event/

Page 14: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Perwakilan RI di Jepang

1. Atase Perdagangan

Arief Wibisono

www.kbritokyo.jp

Email. [email protected]

2. Indonesian Trade Promotion Center (ITPC)

Ichwan Yoesoef

Homepage : www. Itpc.or.jp

Email. [email protected]

Page 15: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

IMPORTIR

• Sariraya Halal Mart

Teguh Wahyudi

Kitaura 75-1 Yonezucho

Nishio, Aichi 445-0802

Japan

Tel. +81 70 5507 5207

Page 16: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

Product catalog

~Real Taste of Cacao~

Page 17: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

カカオが香るチョコレート・トリュフHandmade “Chocolate Truffles”

Price:

JPY 1,500/ 4 pieces

JPY 2,700/ 8 pieces

JPY 3,800/ 12 pieces

Contents: 15g/ piece

Expiry date:10days (keep refrigerated)

Artisan-made fresh chocolate

Ingredients of the base chocolate are only 3:

Cocoa beans, Cream and Sugar

No butter, oil, emulsifier, food additives used

Extremely rich aroma

Good as a gift in a wooden box

Page 18: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

カカオが香る生チョコレートHandmade “Nama Chocolate”

Price:

JPY 1,000/ 3pieces

JPY 1,600/ 6 pieces

JPY 3,000/ 10pieces

Contents: 13g/ piece

Expiry date:20days after defrosted

Artisan-made fresh chocolate

Ingredients are only 3:

Cocoa beans, Cream and Sugar

No butter, oil, emulsifier, food additives used

Extremely rich aroma

Page 19: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

カカオ・スティックCacao Stick

Price:

JPY260/ piece

Contents: 32gram

Expiry date:60days (room temperature)

Coupled with almond & hazelnuts powder, this stick-shaped chocolate cake is very rich in freshly roasted cocoa flavor. Not sweet.

Page 20: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

生チョコクリームFresh Chocolate Cream

Price:

JPY360/piece

JPY1,100/ 3pieces-set

Contents: 90gram

Expiry date:180days (room temperature)

Page 21: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

純米カカオ酒「神香(かかお)」Cacao Sake

Price:

Large:JPY4,000(Cacao-shaped glassbottle &wooden box)

Small:JPY1,500(ordinary glass bottle)

Content:Large 360ml/ Small200ml

Expiry date:1year (room temperature)

Co-developed with traditional sake maker in Kyoto

100% usage of Kyoto-made rice “Iwai” (celebration)

You can enjoy soft sweetness of sake followed by cocoa flavor

The very first and only pure sake with cacao flavor

Page 22: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

はちみつカカオHoney Cacao

Price:JPY 1,200

Contents: Large 110g

Expiry date:1year (room temperature)

Perfect harmony of bitter cocoa beans and sweet honey

Ingredients: Honey (Japan), Cocoa beans (Indonesia)

〈How to enjoy〉

1. Spread over toasts

2. With Yogurt and ice cream

Page 23: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk:

カカオが香るチョコレートアイスCacao Ice Cream

Price: JPY 400

Contents:110ml/cup

3 pieces of cocoa beans attached

No expiration date, keep frozen

This is not an ordinary chocolate ice cream, but it’s “cacao” ice cream, which contains cacao nibs (crunchy bits of cocoa beans).

You can enjoy the great combination of bitter chocolate and crispy cocoa beans altogether.

Page 24: HOW TO GRAB THE JAPAN HALAL MARKETSecure Site ...3 Demografi % % % - A 0-14 4 5 98.50% 0.50% 0.40% 0.60% Komposisi Penduduk - ETNIS Jepang Korea China lainnya - Kepadatan penduduk: